Focusing on a niche' is the first step to success in a business. When you have a system that works and the stats to back up your success each implimentation although have there own needs becomes more successful and produces a greater return faster. FireUps™ practices what we preech and is currently focused on Granite countertops as well as a couple other distinct niches.
How does FireUps™ Measure-Up when Marketing Granite Countertops online?
Here are some stats. Note: Vists are a reflection of budgeting, on average budgets are in the 2-3k Range for small business.
As you can see FireUps™ is above average for this vertical in all catagories for delivering and managing cusotmers online.
These values are further explained on our Website Analytics page.
Case Study
Client:
1 Owner / Operator
1 Install / Fabricator team (3 ppl)
Spending $4,000 per month in traditional media
Averaging 2 installs per week
Average job size was $2,000
projected sales $400,000
Client objective:
Leverage the Internet advertising medium to increase installs cost effectively without increasing $4,000 overall monthly budget.
Client’s Value Proposition: Price competitive in designated market area
Willing to deploy incentives to drive action
Good color selection
Flexibility in changing options and offers in response to market conditions
FireUps.com Services:
Market Exclusivity
Custom Website design, development & deployment
Dedicated phone line
SEO
SEM
Consulting
Results:
Month 1
Reduced $4,000 traditional media budget to $2,500
$1,500 dedicated to FireUps methodology
Completed 10 installs within 1st month as direct result from FireUps deployment
FireUps Cost Per Install: $150
Month 2
Reduced $4,000 traditional media budge to $1,500
$2,500 dedicated to FireUps methodology
Completed 20 installs after 2nd month as direct result from FireUps deployment
FireUps Cost Per Install: $125
Month 3
Dedicated $4,000 budget and complete advertising spend to FireUps methodology
Completed 35 installs as direct result from FireUps deployment
FireUps Cost Per Install: $114
This case study was conducted during 2009-2010 during the height of the economic recession, however with the help of FireUps the client had within 8 months grown to 2 installation teams, 1 Fabrication team, 1 office staff and was on pace for over $1,100,000 in sales. Our Clients 2010 Sales are projected $1.5 Million.
Bottom Line:
What would a lower advertising cost, and a higher return on investment do for your company? Are you willing to do what it takes to take your business to the next level? Will you dedicate the time, energy, staff and investment to change the outlook of your business?
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Granite Marketing Specialist | Fabricator Directory