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Announcements:

Summer Seasonal changes, the retail customer, sales planning

  • (Granite Advertising, Granite Marketing Service, retail customers, sales planning)

Unplanned outage - Update: 4/9/2018

  • (Granite Advertising, Granite Marketing Service, retail customers, sales planning)

All Used Stone Equipment

  • (Bridge saw, CNC processing centres, CNC SawJet, Edge Polishers, for sale Used Stone Equipment, Rail Saw, Sink Cut Out Machine, US Used Stone Equipment, Used Stone Equipment, Waterjet Only Table)

Attention new Instant Countertop Estimator

  • (instant countertop Estimator)

2017 Fabricator Market Forcast

  • (2017 Fabricator Market Forcast)

Resolving the form spamming issue.

  • (2017 Fabricator Market Forcast)

New Sketch it Countertop App!!! BETA RELEASE.

  • (countertop app, countertop sketch, granite countertops estimate)

Planning ahead - managing the retail countertop customer

  • (countertop sales, retail service sale)

Planning ahead - managing the retail countertop customer

  • (countertop sales, retail service sale)

Announcements:

Summer Seasonal changes, the retail customer, sales planning

  • (Granite Advertising, Granite Marketing Service, retail customers, sales planning)

Unplanned outage - Update: 4/9/2018

  • (Granite Advertising, Granite Marketing Service, retail customers, sales planning)

All Used Stone Equipment

  • (Bridge saw, CNC processing centres, CNC SawJet, Edge Polishers, for sale Used Stone Equipment, Rail Saw, Sink Cut Out Machine, US Used Stone Equipment, Used Stone Equipment, Waterjet Only Table)

Attention new Instant Countertop Estimator

  • (instant countertop Estimator)

2017 Fabricator Market Forcast

  • (2017 Fabricator Market Forcast)

Resolving the form spamming issue.

  • (2017 Fabricator Market Forcast)

New Sketch it Countertop App!!! BETA RELEASE.

  • (countertop app, countertop sketch, granite countertops estimate)

Planning ahead - managing the retail countertop customer

  • (countertop sales, retail service sale)

Planning ahead - managing the retail countertop customer

  • (countertop sales, retail service sale)

http://blog.fireups.com/2018/05/summer-seasonal-changes-retail-customer.html
(Granite Advertising, Granite Marketing Service, retail customers, sales planning / Mon, 21 May 2018 13:50:00 +0000)

Summer Seasonal changes, the retail customer, sales planning

Every year at the same times the retail customer activity is the same. 


During the transition into summer and memorial day weekend expect customers to be more "tire kicking" They are still interested in doing the countertops but they are distracted by other seasonal expenses. 


Some examples of these distractions:
These activities distract from the focus of the kitchen remodel, planning activities and can take the consumers attention and expendable income away from the kitchen remodel. 

During these times of slow down before and after we typically see things picking up. 

You have a couple choice based on your own planning:
To combat this we have a couple techniques.. these techniques help to create a sense of NOW is the time to do this.  Contact Us for details. 877 877 1916

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877http://blog.fireups.com/2018/04/unplanned-outage-update-492018.html
(Granite Advertising, Granite Marketing Service, retail customers, sales planning / Wed, 11 Apr 2018 13:30:00 +0000)

Unplanned outage - Update: 4/9/2018

Due to a network related issue with the hosting servers we were affected for a period of 2 hours Monday afternoon. After 1 hour all campaigns are paused and then resumed within 30 minutes of the network issue being addressed. We were in communication with the hosting facility and were able to keep downtime to a minimum.

This outage affected routing of website traffic as well as email traffic as computers were not able to route to our DNS servers which essential relay traffic to the appropriate website or email server.

This issue was up stream from our servers so we had to wait for them to resolve the issue.

Network interruptions are not common but can happen on occasion. For the last 5 years we have seen less than 48 hours of down time.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

http://blog.fireups.com/2017/08/new-application-release-beta-stone.html
(stone color Search / Tue, 01 Aug 2017 11:47:00 +0000)

New Application Release Beta - Stone Color Search

Stone color search

While I was doing my own personal search for stone. I found it hard to visualize a stone based on certain applications. Based on this experience I produced an application designed to help the consumer with the colors selection process.

http://www.granitemakeover.com/countertopcolors/


Search -

This application works form all the defined colors that you provided with the original setup. This helps to move people into he specific colors you want to sell.

Image Display -

The images displayed are images swatches large and small kitchen bathroom other slabs and large swatch views. This is where this application picks up where all others leave off. Seeing the stone in various applications and sizes will help visitors narrow down color options and shorten times to receive deposits.

Favorites -

Visitors to the app can build a collection of favorite colors by hitting the big green + icon on the colors they like

Save & Share -
Visitors to the application can share and save colors by using the various icons on the share page. This is a collection of colors that the visitors has narrowed down.

Contact Form
Finally the visitor to the application can complete the contact form and this data collected will be sent to you directly from the application.

http://www.granitemakeover.com/countertopcolors/

If you would like to add this feature to your social media or other website please contact me.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877
http://blog.fireups.com/2017/03/new-partner-announcement.html
(Bridge saw, CNC processing centres, CNC SawJet, Edge Polishers, for sale Used Stone Equipment, Rail Saw, Sink Cut Out Machine, US Used Stone Equipment, Used Stone Equipment, Waterjet Only Table / Thu, 23 Mar 2017 21:29:00 +0000)

All Used Stone Equipment

New Partner Announcement.



All Used Stone Equipment

All Used Stone Equipment

We are your #1 source for Used Stone Equipment. Contact Us today for your Stone Equipment Needs. The Source for Used Stone Equipment from all over the US

Categories

About All Used Stone Equipmentall-used-stone-equipment-logo

All to often we see used stone equipment that has been phased out of a current custom stone operation. This equipment is taking up valuable space in the shop and is losing value. Many fabricators are looking for this equipment to grow.
All used stone equipment was born out of creating a used stone equipment market place where we market and help custom fabricators find the used equipment they need as well as help shops free up space for new equipment and more production space.
We provide one of the best ways to list your used stone equipment online. We are creating the premier place online to locate “new 2 you” used stone equipment. With over 30 years of industry experience we help the customer stone fabricator buy and sell used stone equipment through out the US.


We service all of the lower 48 States

Alabama  Arizona  Arkansas  California  Colorado  Connecticut  Delaware  Florida Georgia  Idaho  Illinois Indiana  Iowa  Kansas  Kentucky  Louisiana  Maine  Maryland Massachusetts  Michigan  Minnesota  Mississippi  Missouri  Montana Nebraska Nevada  New Hampshire  New Jersey  New Mexico  New York  North Carolina  North Dakota  Ohio  Oklahoma  Oregon  Pennsylvania Rhode Island  South Carolina  South Dakota  Tennessee  Texas  Utah  Vermont  Virginia  Washington  West Virginia Wisconsin  Wyoming



FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877http://blog.fireups.com/2017/02/attention-new-instant-countertop.html
(instant countertop Estimator / Mon, 27 Feb 2017 21:15:00 +0000)

Attention new Instant Countertop Estimator



Rolling our a new version of the instant Estimator is rolling out.


Same High customization with a much easier user interface for the customer. In a matter of a couple seconds the customer can create the countertop layout and submit accurate details for measurement.


Click on image for demo

Advancements:

drag n drop resize of tops
automatic recalculation
double click to add a new top
define the relationship between top pieces and location

You will receive the estimate details in the email notifications.

When you review the estimate in spark you will see the exact layout the customer submitted.

the estimate review screen is printable
Click below to demo the new estimator.



Click on image for demo

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877http://blog.fireups.com/2017/01/rep-users-and-lead-assignment-assign.html
(instant countertop Estimator / Mon, 16 Jan 2017 16:11:00 +0000)

Rep Users and Lead assignment- Assign leads to reps on your team.


The Spark lead management has just rolled out a feature where you can have different levels of users.

Spark Users and Rep Users.

A spark user has full access to the spark system.

A rep user has full access to the leads they are assigned in the system.

Contact me if you would like this feature setup on your instant of spark.

We have also added a new User guide link at the top of the interface where you can learn more about the specifics of how this feature and more works.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

http://blog.fireups.com/2017/01/2017-fabricator-market-forcast.html
(2017 Fabricator Market Forcast / Wed, 11 Jan 2017 20:03:00 +0000)

2017 Fabricator Market Forcast

2017 Fabricator Market Forcast

2017 shows promising signs

2017 Fabricator Market Forcast
While fabricators overall have a positive perspective for the upcoming year, it appears they are a little more cautious than their predictions for 2016, according to Stone World’s annual purchasing plan survey conducted by the Market Research Department at BNP Media (Stone World’s parent company). The survey polled fabricators from small-, medium- and large-sized shops located across the U.S., and three-quarters of the respondents have high hopes for 2017 — with sales revenues expected to grow next year by an average of 17%. While this is a 10% drop from the 86% who believed last year would show growth, it is still a hopeful sign that 2017 will be a good year for many.
The recent survey showed a total of 76% expect sales revenue to increase in 2017. Another 23% said it would remain the same (up 9% from 2016’s predictions), and 2% believe that there would be a decrease in sales revenue. The mean average of 17% growth has also been the mean for the past three years.
There are a combination of factors attributing to the positive market perception, including increased construction, better housing market and the improving economy. Additionally, several fabricators believe their increase in marketing/sales efforts and a surge in quartz sales are also contributing to more business.
“Continued low interest rates, increased commercial projects and additional tooling are allowing us to increase production,” was cited by one fabricator. And another said, “Building/remodeling will continue, and we are hoping that the market will eliminate a good number of hack fabricators, creating more opportunities for reputable companies.”
There was a positive response among fabricators participating in the Stone World survey when asked about the direction of the stone market in the next five to 10 years. A total of 83% believe the market will continue to increase by an average of 19%, while only 78% of last year’s respondents said it would increase. A total of 17% said the stone market will stay the same during the next five to 10 years, and no one believes there will be no expansion, as opposed to the 6% of last year’s respondents.
Among those who did express long-term optimism, there were a variety of explanations for why they believe the stone market will continue growing during the next five to 10 years. Economic development, economic growth due to corporate tax reductions and a rise in the construction/housing market were among the general sentiments. “I think the current building and remodeling trends will continue on their steady increase in the years to come,” said one respondent. “There’s not a compatible material in the market to hinder stone counter sales,” said another.

Some additional reasons for continued growth included:

Read More : http://www.stoneworld.com/articles/89242-fabricator-market-forcast



FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877
http://blog.fireups.com/2017/01/resolving-form-spamming-issue.html
(2017 Fabricator Market Forcast / Sat, 07 Jan 2017 13:23:00 +0000)

Resolving the form spamming issue.

Update: I am stopping 99% of this from spam getting to partners accounts.
Next step will be adding catcha (human validation) to all forms on the websites.

Because we have over 300 website in market this will take a little time.

With the few left that are getting through.. the plan is to start rolling out the new human validators on all websites.. the first being the customers that are receiving this spam which I believe to only be a couple at this point.

***

Some of you are receiving notifications of new opportunities that contain content of little value. These messages typically contain a links back to another website. Similar to junk mail in your email these people are looking for links back their website through webforms.

The content is not harmful but do not click on links or copy links from these and open them.

We block over 10,000 form spammers a day trying to stuff content and links into website and people email boxes. A recent form spammer is posting content that is getting through the filters because is has essentially no value back to the websites that they are trying to get links from.

We have a plan that we are releasing today 1/7/2017 to address this new kind of form spam. Thank you for your understanding as we address this issue.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

http://blog.fireups.com/2016/12/new-sketch-it-countertop-app-beta.html
(countertop app, countertop sketch, granite countertops estimate / Wed, 21 Dec 2016 13:42:00 +0000)

New Sketch it Countertop App!!! BETA RELEASE.


Website visitors are now able to sketch the kitchen measurements and email them from the website. the spark system captures and reports on the details in real time.

This is a great way for customers to communicate the specifics of the job to the local professional right through the website.



try it for your self..


  1. Customer lands on the sketch it app
  2. Customer sketches countertop and measurements
  3. customer downloads the drawing to local computer
  4. Emails the sketch to the email address provided.
  5. Local fabricator reviews the drawing and is able to respond to the customer.
requires:
  1. Sketch it Application account
  2. Spark access to receive and mange countertop sketchit customers

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!


FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877
http://blog.fireups.com/2016/11/planning-ahead-managing-retail_17.html
(countertop sales, retail service sale / Thu, 17 Nov 2016 19:27:00 +0000)

Planning ahead - managing the retail countertop customer


“Planning ahead”

Fact: Less retail customers are in market around the holidays for kitchen remodeling activities.




The best way to manage your business during this time is to be prepared. By changing your position in market with us we can keep your saws moving. Adjust your budget and strategy during this time can keep your business in the black. Also being ready for when the retail market bounces back in january


Push harder with more budget
- more budget means more exposure and more opportunity to sell to those that are still in market
Increase perceived value – better deals
- add incentives to sweeten the deal an increase sales - Attempt to maintain margin but know that good times are right around the corner.

“stay the course” on budget and offers all stay the same.
- depending on your positioning you will see a drop in opportunities if you change nothing. re posititioning for the holidays can help you manage this affect. Or simply prepare for the slow down and be ready for January on sales and late January production spike.



Jan, Feb,March, April is where we can do some real volume. These are the months with the most people researching countertops online.

Call me to discuss your plan 877 877 1916




It’s all about what you want to do and how you want to manger your business through the holidays.
FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877http://blog.fireups.com/2016/11/planning-ahead-managing-retail.html
(countertop sales, retail service sale / Thu, 17 Nov 2016 19:27:00 +0000)

Planning ahead - managing the retail countertop customer


“Planning ahead”

Fact: Less retail customers are in market around the holidays for kitchen remodeling activities.




The best way to manage your business during this time is to be prepared. By changing your position in market with us we can keep your saws moving. Adjust your budget and strategy during this time can keep your business in the black. Also being ready for when the retail market bounces back in january


Push harder with more budget
– more budget means more exposure and more opportunity to sell to those that are still in market
Increase perceived value – better deals

-          add incentives to sweeten the deal an increase sales - Attempt to maintain margin but know that good times are right around the corner.

We can “stay the course” on budget and offers all stay the same.
- depending on your positioning you will see a drop in opportunities if you change nothing. re posititioning for the holidays can help you manage this affect. Or simply prepare for the slow down and be ready for January on sales and late January production spike.



Jan, Feb,March, April is where we can do some real volume. These are the months with the most people researching countertops online.

Call me to discuss your plan 877 877 1916




It’s all about what you want to do and how you want to manger your business through the holidays.
FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877http://blog.fireups.com/2016/10/5proven-methods-to-accelerate-sales.html
(holiday slow sales, Sales / Thu, 27 Oct 2016 17:45:00 +0000)

5 Proven Methods to Accelerate Sales before Year End.

5 Proven Methods to Accelerate Sales before Year End.
 

During the holidays the retail customers expendable income points more towards holiday spending and travel expenses. They also are in the home and kitchen more and tend not to disturb this space. This shrinks the market and the available audience to market too. The best ways to combat this is with increased perceived value, budget, and efficiency in the sales process.

1. Work only on Qualified Opportunities – most sales executives work on unqualified sales opportunities because they do not have enough qualified sales opportunities..

2. Accelerate Your Sales Process with Your Website – a buyer-driven website should guide every prospect through the buying process, educate and create preference for your solution and services.


3. Initiate Offers that Engage Your Buyer Early – we will review offers that engage your buyer early so that you can convert into a sale early.
4. Increase Exposure - When you increase exposure to your promotional strategy you will maintain a solid level of exposure and opportunities. January is right around the corner when the market expands again and the retail buyer has an idea what the tax return will look like and we ride the high road through April.

5. Emphasis on 1 day turnaround and minimal disruption to everyday activities may help to push countertop customer into buy mode rather than wait mode.



FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877
http://blog.fireups.com/2016/10/combat-slowing-retail-sales-during.html
(election effect on sales, granite sales, holiday retail sales, slow granite countertop sales / Thu, 13 Oct 2016 13:33:00 +0000)

Combat Slowing Retail Sales during the holidays and this election year

Every year the retail customer is distracted from kitchen remodeling with black Friday spending, the holiday season activities' and travel. When this happens the market for custom countertops shrinks from the retail perspective.. Less customer interest drives up competition and increases costs associated to acquiring new customers.

We are also being hit a little early with this election year and the consumer unrest that seems to accompany election years.

We have the strategies to help you keep the saws moving and the cash flowing.

How we combat seasonal slowdowns and election year uneasiness and increase opportunities for sales:

- Increase the perceived value (change the offer to be more enticing to increase leads and closing ratio from available customers)

- Increase the budget to increase your exposure (Current target market we are exposed to 30% of what is available)

                - Increase target areas (you do this after we reach near 100% of the current target market)

We are also approaching the holiday season so it’s a good time to make this adjustment.

Once we reach November 15th there are less retail customers in market so we can be more aggressive as illustrated above.
 
You can keep everything the same as it is now but you will see this kind of variations in activity.



(This chart illustrates interest in the targeted search term nationally for the past 5 years. As you can see every year is the same.. as we approach the holidays retail customer interest in countertops reduces due to holiday spending and the tendency to not want to interrupt holiday events. Compound that with consumer unrest about this election and we are seeing less retail activity this election year. You can also see that interest grows in January through April.)

During the election of 2012 the holiday drop started to happened on September 23rd 2012 vs November 15th every other year.. This year we started to see this drop around September 11thand the data is only available through October 9th 2016.

We can adjust for these things and increase opportunities for you the ways that I have indicated above.



Call me if you have any questions. 877 877 1916




FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877
http://blog.fireups.com/2016/08/important-notice-status-update.html
(election effect on sales, granite sales, holiday retail sales, slow granite countertop sales / Tue, 16 Aug 2016 21:46:00 +0000)

Important Notice - STATUS Update.

On Tuesday afternoon 2pm EST we started to see some performance hits to one of our web servers. We consulted with our IT team and are implementing a new firewall to protect the webserver from DOS "Denial of Service" attacks. A DOS attack is designed to disable a server from function properly.

The issue is currently being address with minimal down time.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

http://blog.fireups.com/2016/05/quartz-countertops-are-making-move-or.html
(election effect on sales, granite sales, holiday retail sales, slow granite countertop sales / Wed, 04 May 2016 15:06:00 +0000)

Quartz countertops are making a move - or are they


So one way that I gauge my research is on consumer search trends. This is a way that we can see what customers are looking for and buying or reasearching nationally. The link below shows us Granite vs quartz vs silestone vs concrete as far as search volume on google. I see an increase in quartz countertops Searches in the past 2 years. Granite search volume has remain steady for the past 7 years.

In early 2000 silestone made a big branding push that you can see did not have the staying power. It looks like consumers moved to granite very quickly since 2007.

I think the reason that quartz countertops are starting to see more search volume is that the market is becoming flooded with imitation quartz countertops at very inexpensive prices.

These materials do not have the same properties of the leading US brands and the consumer is really paying the price because they don't know how to tell the difference.


check out this link for countertop search trends

Granite vs quartz vs silestone vs concrete

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

http://blog.fireups.com/2016/05/fireups-launching-marketing-automation.html
(CRM, Granite Marketing, Lead Managemant, marketing automation / Wed, 04 May 2016 13:17:00 +0000)

Fireups Launching Marketing Automation in the Spark Lead Management platform

We are in the testing phase of our marketing automation platform.

Some leads are not created equal. We are adding the option to automate response to your leads. You simply create a standard response to an internet lead and the system does the rest. Drive the customer through the business process that works best for you!

Example:

  1. Web lead hits the system for an instant estimate
  2. The system sends the customer the estimate details.
  3. Setup Automated emails
    1. Build an email that is sent out 24 hours later inviting them to call you.
    2. Send out the current offers email 3 days later - Don't miss these specials
    3. Send out the instant discount 6 days later offering free sealing with purchase.
    4. Automate the current specials email to go out every 30 days.
  4. With this kind of correspondence automated for you if the customer sis ready to buy and the email was valid they will see your call to action.
  5. The customer may opt out at any time and this action will dead the lead in the system for you.

Basically you will be able to automate your email responses from the platform based on a few parameters. The messages can have dynamic content pulling from the current offers and instant discounts to entice action.

These new features are free to our customers.

Contact me if you would like assistance setting up your first set of automated message content and rules.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877
http://blog.fireups.com/2016/03/online-estimating-tool.html
(interactive countertop estimator / Tue, 22 Mar 2016 20:15:00 +0000)

Online Estimating tool

Click the Link Below to use the estimating tool.

https://docs.google.com/spreadsheets/d/1Dk0hp4b6nzJxJ5FHheBJGX8TGhe0GFmHeGs2KKHzKks/edit?usp=sharing



Once it is open you can make a copy of it and use it for your next job.

This Estimating sheet is designed to help you quickly estimate any job and will calculate square footage for you based on the measurement that you enter.

This tool is designed for the average kitchen. Most larger jobs will need to modify this format but I was trying to keep it on one page.

Then you can link to the file from the spark lead management system.

Set the permissions on the estimate file.
or Create a folder with your teams access permissions and add the estimate to that folder
Grab the Share link and add it to the notes field in spark.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877
http://blog.fireups.com/2015/12/call-tracking-with-recording-has-been.html
(call recording, Call Tracking, Granite Countertops Leads, Lead Tracking / Wed, 16 Dec 2015 13:35:00 +0000)

Call Tracking with recording has been added

Spark Now is able to record phone calls.

This call recording feature is available on request.

Call recording of your leads helps to maintain quality. Its useful if you have sales staff answering calls. You are able to review how your staff handles inbound calls and recall conversations with past leads. This data is useful for quality assurance and training new staff members as well as increasing quality of existing staff.

All calls from the prior day are processed into your account where you can review filter and add notes to all previous calls.

This feature requires that you phone line notify inbound calls of the fact that you will be recording to the calls.

When enabled your Spark interface will have a new icon
Integration
This icon launches the recording interface for review of your lead recordings.





While listening to the leads you are able to view the lead details and add notes to the lead etc.

For multiple locations each lead is tagged with the location that the call went to as well as the phone number of the customer and name.

Filters are available so that you can filter by store/rep customer name and notes.

Recordings are available for 3 months before they are removed from the system.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

http://blog.fireups.com/2015/06/yahoo-google-ad-integration.html
(yahoo search marketing / Fri, 26 Jun 2015 12:18:00 +0000)

Yahoo Google Ad Integration

We are now seeing traffic from yahoo on our granite countertops campaigns.

Yahoo and google have entered into an agreement where our ads will appear on relevant searches in yahoo as well. This is a good thing as it increases our coverage and exposure across search. I have already seen many leads coming from this new yahoo search exposure but I continue to monitor this new traffic.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

http://blog.fireups.com/2015/06/now-we-have-sms-leads-instant.html
(SMS Leads / Thu, 25 Jun 2015 16:41:00 +0000)

Now We have SMS Leads = Instant Communication with the customer.

We have added SMS leads to the service. This does need to be setup. Contact me if you want to enable this feature:


Because the customer will be contacting you through the Call tracking number you will receive a special message in your text. This will enable you to start a direct conversation with the customer.

at the bottom of the original message from the customer is a link SMS: and the customers number click that to create a direct conversation with them.

If you reply to the original email you will just get your message back.



FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
 FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

http://blog.fireups.com/2015/03/update-we-have-upgraded-our-hosting.html
(SMS Leads / Thu, 12 Mar 2015 18:44:00 +0000)

UPDATE: We have upgraded our hosting solution

For the past 2 days we have been monitoring our recent upgrade to a faster and more scalable servers solutions. 

Many of you may not have noticed a difference and some of you may have.

One issue that has been resolved was the daily lead list email sender was timing out. The result was that not all of you we receiving this email. This should be resolved today.

If you notice anything that is out of the ordinary please contact us right away.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877


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