I find this report to be somewhat short sighted but interesting details based on "so called" industry experts evaluating the countertop market space.
 

Solid foundation: A rise in construction and spending on home improvements will drive growth (THIS SI WHERE THE THE DIRECT TO CONSUMER MARKETING CHANNEL WILL ADD PROFIT TO YOU BUSINESS, BACK THAT WITH NO MORE THAN 50% COMMERCIAL WORK AND YOU WILL BUILD STRENGTH IN YOU SHOPS POSITION )

Report Snapshot

Industry Statistics & Market Size
Revenue
$5bn

Annual Growth 09-14

5.7%

Annual Growth 14-19

Purchase to read more

Profit

Purchase to read more

Employment

39,360 (THIS IS LOW TOO)

Businesses

3,448 (THIS IS LOW!!! its more like 10,000)
I am not sure that these number are accurate. Maybe this is based on a segment of the market and not all fabricators.
Industry Analysis & Industry Trends

This industry primarily cuts, shapes and finishes countertops for kitchens and food preparation areas.  In the five years to 2014, the industry benefited from improving employment, rising disposable incomes and historically low interest rates, which spurred a rise in residential construction.

Residential construction and private spending on home improvements largely drive demand for the Countertop Manufacturing industry, as countertops are commonly installed in new homes and during kitchen renovations.

Going forward, a steady rise in these upstream industries will continue to benefit the industry. A shift in consumer preferences toward more expensive countertop materials, such as engineered stone and recycled glass, is also expected to enhance industry revenue....(THIS IS NOT REFLECTED IN OUR SEARCH TREND NUMBERS - GRANITE REMAINS CONSISTENT AND EXCEEDS OTHER SURFACE MATERIALS SIGNIFICANTLY)

Industry Report - Industry Analysis Chapter

Countertop Manufacturing industry revenue is expected to increase at an average annual rate of 5.7% to $5.1 billion in the five years to 2014, which includes strong projected growth of 7.1% in 2014 alone. The industry has benefited from a rapid rebound in residential construction, as countertops are installed in new homes and apartments. In addition, an increase in private spending on home improvements during the past five years bolstered industry growth, as kitchen renovations are another major driver of industry sales. However, Countertop Manufacturing industry revenue is still below its 2005 peak, as the housing crisis and accompanying recession slashed into industry sales... (THIS CHANGE HAS SPURRED THE NEED TO GO DIRECT TO THE CUSTOMER WHICH IS NOT REALLY WHAT I SEE THIS WEBSITE TALKING ABOUT.)
 
Source: http://www.ibisworld.com/industry/countertop-manufacturing.html

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FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.