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Website Keyword Marketing Research

Using the wrong keywords leads to more unqualified traffic, higher costs and lower conversion rates.

Simply attracting traffic to your Web site is not enough. For increased sales, your traffic has to be qualified.
Using effective and targeted keywords throughout your site and search engine campaigns enhances your ability to
attract the "right" visitors to make the sale.

Implementing a Powerful Keyword Strategy will increase sales and lower online cost
FireUps Search Engine Marketers use a combination of tools to identify keyword phrases customized for your target market. They'll help you develop a keyword strategy that goes beyond what's offered by popular search engines to accurately target your audience and make keyword purchases that are based on your actual conversion and cost-per-sale rates.

Analyzing Your Target Market
FireUps uses real-time data to help you determine which keywords will offer the best conversion rates for your site. We base keyword selection on the size of the target market, relevance to your business and competitiveness of the keywords. This detailed research and analysis helps to project traffic from each keyword phrase and the conversion rate you can expect to achieve.

Regular Monitoring for Maximum Results
Monitoring conversion rates by individual keyword, not just by the overall search engine campaign, is vital since the majority of pay-per-click ads in the first position actually get lower conversion rates then those with lower placement. In fact, sometimes being listed third on a search engine can be even more profitable than a first place ranking because your cost per sale may be too high on your PPC ads.

Getting the Most Bang for Your Buck
FireTrack, FireUps innovative reporting tool, monitors conversation rates and cost-per-sale by keyword, so you're never paying more than you should be for search engine placement.

Introducing FireTrack, you can be confident that the keywords you use will drive qualified traffic to your site, boosting conversion rates and increasing your ROI.

Tips:

1. Keyword in the URL
Just make sure that your URL is in the form www.example.com/green-widgets (.htm or .php or .aspx or whatever). Avoid URLs without the keyword eg www.example.com /products.htm?id=1234567. No matter what you use to create your site, there will be a way to put the keyword in the URL - so use it. For the URL it is best to have only the keyword and no other junk.

2. Keyword in the title
It is also easy to use the keyword in the page title, eg "Red Widgets for sale | Example.com". Do not repeat titles on all your pages, and do not dilute keywords by putting the same keyword in all your titles. Some extra wording in the title is a good idea, especially if it is good english and reads well.

3. Keyword in the only <h1> tag.
When you describe your green widget, there should be a header above your description. Just add <h1> tags, eg <h1>High quality red widgets for sale</h1>. The title should also have some extra wording that is different from the title wording.

And thats all you need to do tell Google what keyword to use for your page - and Google will do exactly what you say. Of course to rank *highly* for this keyword you will need to get some links - but that is a different subject!


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