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Aug 31 /
FireUps Countertop Marketing /
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Every year it gets more and more competitive. Everyone wants More Countertops Sales

As the housing market is slowly making the swing back I would have expected to see some of the tactics to gain position to lighten up a little but the inverse is true. Solid surfaces and quartz now under heat for safe labeling practices and the constant barrage of designers looking to sway consumers to more expensive solutions and fabricators scrambling to undercut each other. all I can say is ... Work Smarter Not Harder!
In some markets we have had to get pretty creative and we have a new solution that could just be the right angle for you. Because this is so top secret we can't tell you all the details about the solution here but let me leave you with some results.

More Countertops Sales, In the first 10 days of launch of this solution in a major metro that is very competitive we have seen a 33% increase in lead volume and a 100% increase in connection with the customer that is in market ready to buy!

WOW right!
Contact us if you would like to get in on this new positioning strategy in your market.

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FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.