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Search Engine Optimization (SEO)

Search engine optimization results are an important part of your over all online strategy but should not be the only part.

We recommend that you should crawl before you walk.. Organic search engine optimization takes time and you dont want to be throwing darts in the dark. First you need to know what your customers are searching for. For this we recomend looking at your competition, what are the keywords that they are going after. What keywords have advertisers, what keywords have many results. We also recommend that you use pay per click to build this market inteligence.. see what keywords actually generate customers before you invest a dime in SEO.

Do you have Geographic targets in mind? Local SEO keywords are much easier to get top ranking. If your business is localized you can benefit from local listing services, On and off page SEO as well as your Google Places account must be complete up to date.. We have some additional tricks that could bring you to the top of your google places account for target keywords. Contact us for details.

How do I get started?

Set a goal, what are your objectives, how much business do you want? how much business can you handle?
Consult with an expert and receive an evaluation. You need to know where you are before you can know where you are going.
Develop a strategy and a budget and line that up with the goal. Once these numbers pencil you then have an action plan
Set milestones of success. What should you expect in month 1,2,3...etc and how will you measure this impact on your business.
Track the results, technolgy for call tracking and web form tracking are available at very reasonable costs. with out this you will not know the effect of your investment in SEO.
We recommend that you start with SEM... what better way to really know who your customer is than to actually start with some sales.

TIPS:

Be bold.
Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking.
Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Newsletters.
Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served.
If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.

Multiple domains.
If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way.

Article exchanges.
You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of widgets a link back to their site. They publish your article on the top ten widgets in the US, with a link back to your site. You both have content. You both get high quality links.

Titles for links. Links can get titles, too.
Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text.
You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Widget worlds" occasionally, "Widget world online" as well, "widget-world" some other times, etc.

Site map.
A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar.

written by: seo-writer.com, David Leonhardt

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