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Web Site Analytics & Web Site Tracking

Turning Statistics into Sales

FireUps tracks site visitor behavior to effectively identify which keywords bring you the highest Return on Investment.

Analyzing visitor behavior is important to improving the performance of your Web site. It is crucial to track your web visitor statistics correctly. FireUps experienced Search Engine Marketers utilize Google Analytics and Google Analytics - Ecommerce for information that is turned into a comprehensive report and meaningful action plan specific to your target market and your site's performance.

Web analytics services include:

Visitor behavior
View reports showing which search engines your visitors are using, what keywords resulted in clicks, how visitors navigate throughout your site and what action they take while there.

This chart shows day to day variations in visitor traffic.

This chart shows Site Usage.
Visits = the number of visits to the website over timeframe
Pageviews = the total number of page views for those visits.
Pages/visit = the average number of pages viewed per vist .

This chart shows Site Usage.
Bouncerate = the number of people that leave on the first page.
Average Time = The average amount of time a user sped on your website.
Unique visitor monitoring
View reports showing the number of overall visitors to the site and the number of unique visitors.

This chart shows day to day variations in UNIQUE visitor traffic.

This chart shows the sources of traffic.
Search engine = site designed to list sites for relevance.
Direct Traffic = are people that put your URL into the address bar,
Referring Sites = Sites that link to you.

This chart shows where in the world your visitor traffic comes from.
This chart shows what content on your website your visitors are interested in.

All of these sections can be drilled down by date and content to create very powerfull trend information that is used to make adjustments to the content of your website to increase the potiential for a sale.
Integrated end-to-end tracking
You'll receive analysis of all marketing efforts, from click-to-sale, including Pay-Per-Click (PPC) campaigns, direct email response rates, affiliate marketing programs and more. We'll install or assist you with the installation of Google Analytics.
Keyword conversion rates
You'll receive detailed feedback on individual keyword performance in each PPC campaign to maximize conversion rates, increase sale and lower cost per sale or lead.

Projections
Thats right! once we have some data, FireUps will provide projections that will define the next steps to reach your marketing objectives.
(THIS ARE EXAMPLES OF COST PER SALE, RESULTS MAY VARY)

Advertising Proposal(1*)	Drop Yahoo / Add classifieds campaign/ Increase Website Conversion by creating new content and monitoring page effectivness.
	Daily budget	Monthly total	clicks	Sales %	Sales	Cost Per Sale	Sales %	Sale	Cost / Sale
google	$50	$1,860	1,550	1.10%	17.05	$109	2.00%	31.00	$60.00
yahoo	$0	$0
MSN	$0	$0
Ask	$0	$0
Classifieds	$6	$200	900	0.60%	5.40	$37	0.90%	8.10	$24.69
Website Conversion	$16	$500
Total	$73	$2,560	2,450	0.92%	22.45	$114	255.75%	39.10	$65.47
Say you sell furniture, and your average sale was $1500 this campaign would sell 39 pieces generating gross $46,350
Advertising Proposal (2)	Keep Yahoo / Drop classifieds campaign / Increase Website Conversion by creating new content and monitoring page effectivness.
	Daily budget	Monthly total	clicks	Sales %	Sale	Cost Per Sale	Sales %	Sale	Cost / Sale
google	$50	$1,860	1,550	1.10%	17.05	$109	2.00%	31.00	$60.00
yahoo	$25	$930	1,085	0.80%	8.68	$107	1.60%	17.36	$53.57
MSN	$0	$0
Ask	$0	$0
Classifieds	$0	$0	0	0.60%	0.00		0.90%	0.00
Website Conversion	$16	$500
Total	$91	$3,290	2,635	0.98%	25.73	$128	1.50%	48.36	$68.03

Say you sell furniture, and your average sale was $1500 this campaign would sell 48 pieces generating gross $72,000.

Meaningful Web analytics ensure your marketing dollars deliver the results you expect. Contact us now to see how we can develop a result-driven campaign for you.

Tips:

Session tracking
Session tracking is done by assigning a unique identification number (id) to a customer once they arrive to your website and tracking this id throughout their visit. This method is very efficient to follow customers' click paths while they are on your website but has a bad reputation with search engine optimisers because they are not understood by the search engine software and can cause crawling errors. It is often the reason why sites using session id's rank poorly in the search engines.

On-page tracking
On-page tracking is done by embedding a piece of code in your pages or delivering a 'cookie' to your visitor's computer. As with session tracking this method is very good to follow click paths of your visitors from page to page. Unfortunately, with people becoming more and more aware of privacy issues related to their computer, this method don't always deliver relevant results as many visitors will unknowingly block the used information by tightening their computer privacy settings. For companies running search engine optimisation or pay per click campaigns we recommend this solution.

Log analysis
Log analysis, is the final method. A log entry is created by your server in a file every time a visitor requests a page from your site. This files, and its thousands of entries are then analysed by a software that creates easy to use graphs and charts. This is the simplest solution to learn more about your visitors' behaviour, and it is the default method used in our web hosting service.


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