Archives May 2012

stonefabdirectory.com Stone Fabrication Directory

We have launched the Stone Fabricator Directory to list local Granite Countertop Fabricators. This directory is a paid directory and each submission is evaluated prior to inclusion into the directory. Not everyone is added to the directory and the directory provides links back to your website from this directory and many others that consume the directories data.

If yuo would like to have your stone company listed on the stonefabdirectory.com simply go on the site and complete the forms. The review process is typically less than 10 business days.

Stone Fabricator Directory

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

New Feature: Event Reminder Notifications

Spark Lead Manager Feature Announcement

We have added a new feature to Spark (Online Lead Management Application). We have an event calendar but now you can setup reminders based on events that you set in the application. each event will have a date time stamp and a reminder is sent up to 4 hours prior to the actual event.

We have added a new type of event to the application called "Callback". This reminder feature is great for setting up call backs for customers that are earlier in the process.

Online Lead Management Application

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Local Online Granite Marketing Solutions

FireUps® Local Online Marketing Solutions

FireUps® is the source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized businesses with a focus on the proven results that will increase your bottom line.

So I have one questions for you...
How many more installs do you want this month?

Here are more details about the services that we provide:

Granite Countertop Virtual Kitchen Designer

(*Free first year - $499/Annual License)
The Virtual Kitchen Designer is a great tool to help move the customer through the buying cycle for granite countertops. They can compare cabinet colors, wall colors, to granite colors with or without backsplash etc. This Sticky Application is a snap to install on any webpage that you can add a link to. On average users view 6-8 pages when working with the Kitchen Designer. We recommend and supply the html code for the kitchen designer that pops a new browser window open so that your website remains open on the computer at all times. The look and feel of the designer is customizable to reflect your logo and branding colors. Help your customers help themselves through the granite color selection process with this easy to install virtual kitchen designer.

Instant Countertop Estimator - ICE

(*$499/Annual License or $15/lead)
The Instant Countertop Estimator is a great tool to help move the customer through the buying cycle for granite countertops. One of the questions that the internet customer will have is "what will the cost be?" "How does this compare to the estimate that I have in my hand?". We have seen up to 300% increase in conversion from visit to lead with the ICE application. The customer is able to punch in the square footage, if they know it, or they can build the countertop with the tool, either way we arrive at an estimated cost for the countertop. As far as price, we will provide ballpark numbers to be run through the estimator based on logical groupings of stone types or we can pre program links to set the price for you and hide other price points. We recommend and supply the html code for the Instant Estimator that pops a new browser window open so that your website remains open on the computer at all times. The look and feel of the estimator is customizable to reflect your logo and branding colors. Help your customers help themselves through the sea of competitors by providing instant estimates right from your website.

Granite Countertops Website System

(*$799/Annual License or $80/Month) "I want it all... and I want it Now!.."
The granite website system gives you a turnkey website application that is fully supported by our staff and infrastructure as well as our best of breed applications such as the Instant Countertop Estimator INCLUDED, Virtual Kitchen Designer INCLUDED, as well as image galleries and clear actionable web pages to ensure that your website is working for you 24 - 7 - 365. We have been studying the habits of the internet granite countertop customer and our websites are designed to convert this next visitor to a lead.

Spark Lead Management System

(*Free to our paying customers)
So all these apps are great but how is any of this going to affect the bottom line? This is where the rubber meets the road. The Spark Lead Management System allows you to track monitor and maintain each lead that is generated through any of our applications. Spark sends out new lead notifications, daily summaries via email as well as can provide your company with online CRM efficiencies for maintaining customers through the buying process. Basically we track every phone call and webform submission through this application to ensure that we are meeting lead goals as well as providing you with the tools to track your success.

Inventory Management System - StoneMarkets.com

(*5 listing Free - Call for more details)
If you have a good grasp on your inventory our Fuel application can take that inventory and help you market it on your website as well as on the stonemarkets website. We associate the slab as well as the remnant inventory with with location details in an easy to navigate website as well as a content feed for your website. This will enable you to market your inventory online and keep a digital record of what is available in your stock rooms or slab yards to sales and operations.

Granite Fabricator Directory - StoneFabDirectory.com

(*see pricing on website)
The Stone Fabrication directory provides valuable links back to your website from many pages on the internet. When you are added to the directory your link is propagated though out our network of website and increases the opportunity for visits to your website but most importantly provides relevant links to your website to increase your value. This directory is a paid for service and is monitored by our staff to maintain the highest level of integrity in the listings.
If you would like to know more contact Us at www.FireUps.com

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!

* pricing is subject to change.

 If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Just say Uncle ... Say Uncle!

We have done it again... 
Do you know the breaking point? 

We just recently launched our granite marketing service in Arizona For AZ Kitchen Refacing and Granite. After the first 2 weeks on the program Max the owner says:

"I am so busy right now, I think you should shut it down for a couple days so we can catch up. You know I have worked with many lead providers and have never had an experience like this, I was always promised that this would happen but it never did. We are getting leads and i am able to close them, This is GREAT!"

The key to the success of our marketing program is to put a competitive offer out and place the customer on our customer center website and this provides Max with the ability to shine and close deals he just needed the opportunities. I assured Max that this was not only due to us and that he is a big player in the success of this program and our ongoing partnership is sure to continue to help him maintain and grow AZ Kitchen Refacing and Granite.

Some aspects of our program are able to be dialed in so we can control the flow of new business so when you are seeing too much or your overworking your staff and the end product starts to suffer we just dial it back. Its that easy!

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!

 If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

SALES TIPS: Don't Be a Lead Killer: Three Ways to Keep Sales Leads Alive

Don't Be a Lead Killer: Three Ways to Keep Sales Leads Alive

In this article, you'll learn...

  • Three way sales reps often kill leads
  • Three ways to turn prospects to customers
Sales reps are the workhorses of the sales business. Nothing gets done, and no deals close, unless sales reps pick up the phone, make cold calls, and conduct the appointment-setting activities that ultimately lead to the sale. I love salespeople, and I'm proud to be in the sales business.
But, all too often, despite their critical contribution to a business, sales reps can get in their own way. They are often their own worst enemies when making appointment-setting calls and getting in front of decision-makers.
If not careful, they could be turning qualified sales leads into "not interested" responses. Or, they might unwittingly be turning moderately interested prospects into lukewarm business leads.
Here are three of the biggest ways sales reps kill leads—and tips for getting back on track for successful appointment-setting.

1. Ignoring Business Intelligence
Sales leads come in many flavors, yet few sales reps adjust their sales follow-up process to sync with the latest business intelligence available about those leads. On every appointment-setting call, and on every follow-up contact, the sales rep needs to ask herself, "What do we know about this prospect?"
For example, did the prospect already invest in a competitor's solution six months ago? If so, was that solution a long-term investment or a short-term Band-Aid fix? Your qualification questions should probe for those pain issues, and when you discover pain use that as your pathway to appointment-setting. In other words, your solution to the prospect's pain is the logic that drives the appointment-setting process.
How much do you know about the prospect's specific circumstances and specific pain points? If you are not serving up common-sense reasons for prospects to meet with you, you'll have a slim chance of getting time on the decision-maker's calendar.
Solution: Look beyond the immediate urge to conduct appointment-setting and close a deal. Work on understanding the broader picture of the prospect's challenges.

2. Mismatched Expectations
Many sales leads die within 30 seconds of a call because of a mismatch between where the prospect is in the buying process and where the rep's expectations are for how closable the lead might be.
Don't treat every prospect the same, because they're not. Even qualified prospects are not all eager to buy immediately. In the first 30 seconds, be careful not to put words in the prospect's mouth. For example, don't say, "I understand that you are in the market for a new system," or "I am following up on your interest to replace your current vendor." Do that, and the prospect will disappoint you.
After all, your lead-generator probed for pain issues and found out, for example, that your prospect is using a six-year-old system and her present vendor doesn't support the equipment any more. Even though the decision-maker knows she needs a new system, that doesn't mean she is actively shopping. Therefore, the statement you made in the first 30 seconds of the call puts the prospect on the defensive immediately. If the decision-maker says she is in the market, she is giving you permission to advance your sale.
Instead of assuming too much, open your phone call by saying, "I understand you are using one of the older x45 processing units. Those were great machines in their day. Is it still running well?" Ease into the lead by building rapport. You have a sales cycle to deal with that's most likely longer than 30 seconds. You cannot afford to assume that every prospect with pain issues is going to be a slam dunk.
Solution: Don't force the issue or apply a hard-sell approach. Don't approach your prospects with a sense of neediness and urgency. Remember that the focus of the call needs to be the prospect's pain, not making this week's quota.

3. Asking About Budget Too Soon
The dreaded "budget question" can quickly snuff out a promising deal. Too many sales reps are overeager to talk about budget. By asking up front, "What is your budget?" the sales rep will undermine her credibility and make the prospect feel pushed.
Of course, you don't want to waste your time trying to sell to unqualified prospects, but addressing the budget issue has an appropriate time, place, and process. Prospects want to know that you care, first and foremost, about solving their problem, not calculating your commission.
Solution: Instead of asking up front for the prospect's budget, talk about costs and benefits. Show them how your solution can save them money. If you build trust and establish a relationship with prospects, they'll be eager to tell you more about their organization's specific needs—including, when the time is right to buy and what their budget is.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

added some more rich keyword domains to our service.

http://www.progranitecountertops.com/
Granite Countertops Professional


http://www.fabgranitecountertops.com/
Granite Countertops Fabricator

We also have our web based service
Contact us about Our instant Granite Website Services

See this example website - Fully customizable and optimized fro your local market.
For your first step into having a website or your sites in need of an instant renovation.

http://granite-countertops.us/
http://nh.granite-countertops.us/
http://austin.granite-countertops.us/
http://phoenixaz.granite-countertops.us/
http://longislandny.granite-countertops.us/

877 877 1916 - From Ordinary to Extraordinary

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Short sighted granite countertop marketing idea

I found this article below..claiming to be a great idea for granite fabricators. I think this is so short sighted. And where is the marketing in this? Where are the numbers? What does it cost? What is the potential return... This is not marketing this is a shot in the dark. The only play here is that middle America buys from malls and would be walking past the kiosk... Here is a better idea... have a kitchen designer on your website, we also have a instant estimator and enable them to view your work all from your website with us that can be viewed on any mobile phone or Internet browser. You can provide these services 24 /7 /365 Oh and offer nights and weekend by appointment... Prequalify these customers by exposing them to the website first and collecting job details prior to off hours obligations.... This is a must if your are moving into retail

The idea was so simple; to setup a Kiosk inside a mall. Now you may not think this would be effective for your business, but once I gave this some thought, I came across a dozen ways someone could use this to promote their business, but I will leave that to your imagination, and let me put this idea into perspective for the countertop industry. First of all, a Kiosk is one of those small carts or booth that are usually sitting in the middle of walkways in the mall. If you’ve been to a mall, then I’m sure you know exactly what I’m talking about. If you’ve seen one, then I can almost guarantee that you have been attracted to one of these at one point or another by some cool new product or someone just stopping you to have a look at something. It is almost impossible to just walk by a Kiosk in the mall and see what it is that they are selling. Once I started to visualize this in my head, I was like ‘of course’, how many families (home owners) walk by one of these everyday. A well-designed Kiosk for the granite countertop industry could be very effective in pulling in homeowners that are just walking by. If the homeowner has thought about switching their old countertops to something more elegant and has just not gotten around to it, then you would be at the right place at the right time for them. I have noticed in this industry that many showrooms are open 9am to 5pm on weekdays and maybe 60% of those open on Saturday maybe 11am to 4pm. This to me is an issue, because most jobs happen to also be 9 to 5 on weekdays and some jobs demand work on Saturdays. I hope you see the problem here! The only free time a homeowner has, to plan out their kitchen, bathroom or other remodeling projects at home, in my opinion would be after hours. This means after 6pm on week days (by the time they get home) and weekends, like Sundays (family days). So in way I feel like these granite companies are actually keeping (pushing) some business away. I really think there’s a huge benefit to having a Kiosk displaying different edge options, different color samples, different types of materials, different finishes, differences between good and bad seams, maybe even a flat screen TV rotating videos of different jobs that you’ve done in the past or showing the facility etc. This could really make an impact and generate a bunch of sales ‘on the spot’ and also good leads. One last thing that I would suggest would be to make sure you evaluate your market, and put the Kiosk on a mall that is as close as possible to your targeted market. Do you want to really make an impact and pull people in? Then get permission from the person leasing the Kiosk, and bring in a full size granite slab for them to feel and touch. Have you ever seen a real car sitting in the middle of the mall ready to be given away on some contest? Same concept! Have a great day everyone.