Countertop Marketing is more then just driving new customers.

It is driving new customers and engaging these customer's to provide you with customer contact information. Then tracking these interactions through sales no sale, reviews and referrals. Based on this data we then can make adjustments to process, message and sales funnel to then optimize.

Here we are going to focus on the various applications that we provide to capture contact information and track sales conversions.

Lead Capture Applications

Once we get the customer's to the website we use various applications to engage the audience, keep them on the website and encourage them to come back.

Think of these like fly paper :

++ Increase time on site
++ help with color selection
++ increase lead capture
++ and reduce bounce rate

Each of these applications are designed to engage the customer and drive them to a form to collect contact information.

Lead Management Application

You cannot measure what you do not track. We track all calls and webforms that are generated from the website and applications. We have specific conversion goals for each step of the process,  able to then setup accounts for each sales person , capture notes and details concerning each interaction with the customer through the collection of final payment and review. Through each step in the process the sales team is able to manage general workflow status and capture customers details.

We have found that this is a game changer for sales teams to perform follow up and increase conversion ratio. To monitor sales activities with these customers and ensure that the investment in driving customers can be increased based on sales performance, quality customer service and production execution.

Order Management Tools

We are in early stages of release of our order management solution. We have developed this application eliminate the need of many of these other very expensive project management applications. The StoneShopPro is integrated with spark so this reduces the redundancy caused by these other applications. The software controls product and service pricing, creates orders, estimates and invoices, Keeps track of standard pricing of products and services and tracks balances.