Turn Clicks Into Customers

#1 Reason Countertop Buyers use the internet to shop for custom countertops. Price comparison!

Innovative countertop estimator tool to capture website traffic

Customer contact data,
Material interest,
Purchase Drivers,
Create Geo-Targeted links back to your website in real-time with every estimate! 

Setup The Instant Countertop Estimator

Customize the demo to work with your target price points.

Customize the estimator to your values. When you post the contact form the information goes to our demo account

When your are ready to activate it Click here

 "I love this estimator tool."
-Amy Oakland Michigan (Consumer)

"I built out my kitchen, Got a ballpark price and a rep called me within minutes who answered more questions, I have already recommended this to my friends"
-Scott Los Angeles Ca. (Consumer)

"I wish all customers used the estimator first. It's a much easier sell once the expectation is set and we have the layout to start talking details"
-Lynda Texas (Fabricator)

"Paul said a 300% increase in lead conversion and he was right, we are not slow any more"
- Max AZ. (Fabricator)

The Countertop customer journey

Target: The Buyer

Why is the countertop buyer using the internet to shop for custom countertops?
What are they looking for?
Where are they in the buying process?

If we assume that the buyer has already received a quote from someone; either online or the local kitchen shop. Why are they are the internet still looking? What question are they trying to answer? The typical home owner is in a box store every weekend. Exposure to box store pricing model is a good assumption.

Comparison Shopping. 

This is where the instant countertop estimator springs into action.

With a couple inputs into forms and contact info capture we are able to provide them with a estimate. This estimate is based on some basic data points we collect from you in the setup process and that you are able to modify.


Increase click to lead conversions by up to 300% or more!

  • Provide Instant Countertop Estimating Application to customers
  • Capture In market Buyer Contact Information
  • Automate Local SEO real-time Geo Targeted Links
  • See Customer Material Preferences
  • Provide Instant Pricing estimate based on customer interests
  • Easy website and Social Media integration
  • Tool is easy for customer's to use!

Local Countertop SEO Automation: Every time the estimator is used by a customer our system distributes geo-targeted links back to your website to increase your backlink profile and relevance for terms related to markets that you serve. 

Setup Options

The estimator may be deployed multiple ways.

Setup Option #1: First by using model and factor variables

We can let the customers tell us what they are interested in and provide them with an estimate based on factoring.
With the sim=on value in the query we can review your specific factoring values before launch.


Setup option #2 : Define the specific offer and color

Define the material and the specific price/sf and the estimator will then calculate a range based on these specific values.


The Instant Countertop Estimator is designed to answer the question that every countertop buyer is looking at the internet to answer. HOW MUCH?

The Estimator is able to associate cost per square foot to each material color and calculate a ball park price. In exchange for this customers will provide you with contact information, project size, color information with the request. We have provided over 300,000 estimates to date and growing every day. We have seen a 300% increase in conversion from click to a lead with proper placement on your website, social media and blog pages. 

Estimator Customization Variables:

One size does not fit all so we enable these variables to customize the application. 

cid=1068 // Routes the estimate to your account (1068 is my demo account)

&cutout=315 // value calculated for cutout.

&material=Luna Pearl // Displays the name of the material or label

&price=39// When associating the estimator to a specific promotion or to a specific color this overrides the price model and hard codes the value.

&model=39 // this is the target cost per square foot (Low Priced Granite)

&factor=10 // this is the amount that each level is then a multiple of for each variation

&formcolor=white // Defines the form background color displayed

&textcolor=black// Defines the text color displayed

&img=https://{IMGURL} // Change the image to a color or any image that is served through SSL certificate.

&sim=on // This will display the simulator values so you can see the numbers presented to consumers as well as the message that will be emailed to them and you before form submission.

&src=Facebook You can change this value to represent where the estimate is coming from

&cmpgn = Link12 You may change this value to associate the estimate with a specific creative or area.

The instant countertop estimator is a powerful application to increase the conversion ratio of a countertop sales website.

One of the driving factors for using the internet in a countertop search is price. The instant estimator enables you to offer instant online estimates from any website, blog or social media with ease.

  • The Users are required to provide an email address to receive the estimate details.
  • The User understands this is an estimate and not a quote. See the disclaimer
  • When the price is not defined the user tells you what the main factor is in driving the purchase. Material, Quality, Speed.. Etc.
  • Most online shopper for countertops already have a price from a local box store or a competitor. 9 of 10 will use the internet to comparison shop once they have this in hand.
  • We do not expose the per sf price to the customer in the estimate. We provide a range. This range has a high and low value.

Instant Countertop Estimates are not binding. They are to help create a "close as possible estimate" based on the specific measurements entered by the home owner. This condition will always make an estimate subject to template or in person inspection.

Integration is EASY:

Simply link to the countertop Estimator from any website, Facebook page, social Media, and capture customers that are ready to buy or are in market.
I frame option is also available to frame the application right into your website.

Convert Clicks to Contacts Today!

No Contract required. Month to month subscription renewal. Service is disconnected if subscription fails after 2nd attempt.

or Call 877 877 1916