Countertop Marketing Material

So what marketing materials do you need for your countertop Company?

It's really not overly extensive what you need for countertop marketing materials for your countertop business. It's really important to spend a little time upfront on branding your business. This branding ties together many aspects of your business as well as has an impact on many of the other materials. When you start putting this brand image on many aspects of your business its more expensive to change this later.

#1 Branding Logo Design ($0 - $1000's)

Its important to have a logo mark that defines some aspects of your business answers the "W,W,W,W,H". With printed material its hard to change your branding as you will need to updated things with future runs. Your brand will evolve over time so just plan this into your strategy. Contact Us for a free Branding discovery with your countertop website with us.

#2 Business cards ($100 - $300 for initial run)

You need business cards to hand out at every opportunity. All your staff should have them. Even the staff that does not interact with customer's should have cards to hand out with your sales teams contact information on them. Have cards for key staff and also have customers service cards with support staff contact details on it. Call me for why we do this this way.

#3 Company Website ( $0 - $1000's)

countertop website dallas — countertop website

Many will start with various free services for website which is a great place to start. Get your ideas down and create your first place on the internet. These websites are typically harder to rank on the internet for various terms and it take many years to know and monitor exactly what will make your website rise to the top. We are here to help when you are ready to take your countertop website to the next level.

#4 vehicle Wraps Signs, and Call to action ($100's - $1000's)

This is a great way to show the local market that your in the area doing business. These vehicles are mobile billboards for you business and will drive traffic to your website from many people that see it. Have samples in these vehicles at all times and have giveaway samples ready to go. Any customer that approaches you could be that next referral or customer. Signs on the building or at the entrance are places that we will start branding your business. Whenever possible have a call to action on signage such as call ###. WE always want to make it easy for a customer to connect with us.

#5 Material Displays ($0 - 1000's)

If you have a showroom you will want material displays. Many of these displays will be provided by vendors so you don't have an investment here. As you complete projects you will have remnant material. This is from material that was actually purchased by a customer so this material already has an angle for selling. Have the fabrication crew create samples from otherwise unusable material and create pieces you can give away as simply a sample or as a cutting board. Attach a business card to the

#6 Brochure ( $200 - $800 depending on revisions and complexity )

If you plan to go to local events, tradeshows, or co market your business with other locations you will want a brochure that Shows examples of your work or work you are capable of. These brochures should a general sense of your business and your values.

#6 Pens and other handouts ( $300 - $600 Depending on # purchased )

People love free stuff so giving pens with your brand on them is a great way to get your brand to a customers desk at work or into the hands of new potential customers.

#7 Yard Signs ( $300-$900 depending on order size)

Asking customers if you can place a yard sign for a week or so is a great way to let the neighborhood know your in the area. This can drive immediate activity from the neighbors.┬á Place the sign at template and pick the sign back up at install. Provide the customer with a discount to encourage approval of this. Then don't place the sign at the other projects unless they as about that promotion.

#8 Tee shirts and sweat shirts ($300 - $1500 Depending on # purchased)

Providing staff with branded clothing for a countertop business is always a great idea and gives assurance to customers that the people in the home are representatives of your business.

Basically, Spend some time on the branding first, then get some business cards, and some t-shirts to start and your off to the races. As business picks up invest a bit more in things like wraps pens etc.

This page is focused more on the basics of what you "NEED" and less about what you may want. It also suggests some next steps and high ROI low cost solutions for printed items you could source.