Print advertising for custom countertop fabricators

Here we will show you some examples of print advertising for different applications

I would recommend that your message be tested online first. By testing a message online you are assured some level of expected response. Print advertising like other media types will have a level of repetition to see full effect as well as target audience evaluation. If the media/message is tested online first with a similar audience then you can take that data and compare to the print advertising response. This will give you valuable data to see if and when you will do that media buy again.


Countertop Marketing Print Ads:

These are examples of Valpak Ads. The goal of these ads is to attract direct to consumer custom countertop customers. Introduce a leading offer and exposure the consumer to various levels of material. You will want and expiration date on them (if the ad contains any kind of promotion)


Countertop Marketing Brochures


In this instance we had a direct partnership with a builder where the builder then provided these options as a standard package. This was a co branding opportunity and could be integrated with other builders or generalized for new partnerships. This is a trifold brochure printed through vista print.

We provide graphic design services for our marketing partners.

If you need print design services for your custom stone shop feel free to give us a call.

877 877 1916



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About the author:

FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.