2020 Countertop Websites and Marketing

Check out our recent countertop website creations for our partners all over the US.

We specialize in driving results through direct to consumer marketing. Our website are measured and response is tracked so in real time we can adjust perceived value strategies to reach target ROI goals. More than just a countertops website. A full service marketing strategy to grow your business in 2020 and beyond. Many of our partners also provide cabinets and we have integration strategies to grow full kitchen remodels at a resonable cost per acqisition.

We have been able to continue to drive result through this pandemic. In many cases our partners have accelerated services.

I could not have imagined these results!

Call us today for a free market analysis and evaluation to grow your direct sales.

877-877-1916

Granite Countertops Website Gallery

2020 post covid19 - direct to consumer countertop sales


How do we evolve the direct to consumer countertop sales in 2020. 

Think about how to transition more to online and less direct consumer interaction. 

Here is a quick story about my experience before this all happened to us.

I actually never met a sales person when I had my countertops done back in 2015.

Here is how it worked.. I looked for a company that was not afraid to publish a price online that seemed reasonable. When I called them to discuss what I was looking for they were very clear about the process and how the pricing worked. 

I looked at some colors and textures of material that I found online and collected a few colors that interested me.

Planning prior to company interaction

I took some basic measurements, drew the shapes of the countertop pieces, applied the measurements to the drawing and emailed that to sales.. Based on this the sales person was able to estimate the square footage and give me a ballpark price based on levels of materials that I also provided. 

In this case they sent me to a slab distributor where we were able to see many slabs in person in a large warehouse and my wife and I could see all the various materials. I was able to direct my wife to material that was in our budget based on the information provided which helped us stay focused on what was reasonable.

Based on the material and the specific requirement of my project I was given a price as long as the measurement that I provided was not off by too much the price would remain the same. This was reasonable. I said the sf was 52 and they came back with 55. I selected an undermount sink that I wanted and they provided this as well.

All kitchens are not created equal

My specific design had one section that was very close to being too large to avoid seams on the slab I selected. The sales person notified me that the specific slab I chose would have required a seam but material was available that could avoid this as it was available in a slightly larger size. This then meant that I would have to either go look at the slab or trust them that the slab was acceptable. My response was I will trust that you would not put anything in my house that you would not put in your own, and agreed to proceed without seeing the actual slab. 

At this point an onsite template was required and installation. These 2 events were scheduled on the one call and within 2 weeks our new countertops were installed.

This limited exposure to staff and the process was very easy. The slab yard was in a busy city but only 5 other people were at the slab yard looking at material at the same time. I was only exposed to 1 person at the front desk that asked who my company was and handed me a form to complete once I had selected material. 

When all was said and done we were very happy with our new granite countertops.

TIPS:

  • Providing PPE (personal protective equipment) such as masks, gloves and sanitation sprays and wipes for staff that enter the home and provide this for your worker when interacting with the customers. 
  • If you have onsite material. Limit the number of people that access your indoor slab yards. Move natural material to outside yards when possible.
  • Request Appointment only for onsite visits to manage the number of customers at your location at one time.
  • Define the process on your website to increase customer confidence and that interacting with your countertop business will be a safe experience.
  • For customers that are not able to take measurements encourage them to send you photos of the project where you may estimate the surface square footage based on cabinet sizes and recognizable items in the kitchen.
  • I suspect a large portion of the population will have a level of germafobilia on the other side of this pandemic. Even if they don’t they will appreciate that you have adopted policies that put the general customers safety first.

We are FireUps.

We specialize in direct to consumer marketing service for customer countertop fabricators.

Marketing a custom Countertop shop will have new challenges as life gets back to "normal". Our Solution is powerful in that we can react in realtime to these new variable and provide data points around how we are reacting to these new market conditions. we can quickly adopt and change our business processes to ensure that we are meeting sales objectives. We do have market exclusivity factors so be sure to contact us soon if you would like to join us in the post March 2020 countertop industry.

Customer tracking

The only way to react to the changing market is to track your customers. To use marketing to understand what your customer is reacting to and change your practices and message to attract your customer. I do this in real time and provide statistics that we can make business and message changes to increase market share. All these principles can then be applied to any other channels that you use to drive the local consumer. We have been using these practices for the past 12 years to grow many custom countertop shops around the country.

Join Us!
or call 877 877 1916 for a free consult.

2020 Countertop Marketing Strategy

With the recent events the way we operate our businesses will change. I have a platform that helps us track and react to market changes in real time. Grow your business even in a pandemic.

Here at a high level I will show you how I grow your business Right now.

Direct Response Marketing and Tracking is the key to success and how to know exactly what to do. 

  1. I create a micro website for your business. this website is designed to sell custom countertops to the retail customer.
  2. I then buy highly targeted , High purchase intent traffic from search engines
  3. I track response to ad copy for inclusion in the results to exceed guidelines
  4. I track website performance to manage audience
  5. I track lead conversion via call, text, or website form
  6. You track engagement with customer and lead conversion to sale.

No changes to your current website!

Results start in 2 days or less. Tracking Conversion and seeing ROI in less than 7 days

What this tell us is full circle exactly how the market is responding to our message and exactly what our customer acquisition costs are.

With this data we grow your business and define and refine your message.

We specialize in custom countertop Marketing of Quartz granite marble quartzite and more.
Since 2009 we have grown to more that 20,000,000 per year in retail custom countertop sales.

Ready to get to work?
Call 877 877 1916 or complete our form and we can start the market evaluation...
JOIN US TODAY

 

Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.


Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.


Lets partner up and grow your countertop business!

877 877 1916

Small Business Disaster Recovery - How your small business will recover from covid-19

With this unprecedented event and the closing of many businesses.

Get ready to adapt your small business. Small business is being hammered right now, supply chains are being overhauled, get ready to reinvent your business.

  • Most small businesses are not looking at the big picture unless they have access to marketing data.
  • Most small business will not recover without a plan and the ability to look past next week's payroll.
  • Most small businesses will need to take action today to start to react and adapt as we all get back to work.

Every aspect of how we used to do business will be changing.  Here we will look at Cons from an event like this and how we can turn those into a Pro for our business! How do we stay open, How do we succeed when the doors open again. How do we adapt to the new market and maintain and even grow our business?

So What is Happening Right Now (CONS):

  • Most all non essential business have closed.
  • Some Businesses will not re-open.
  • Consumer spending habits will change.
  • Demand for products and services will change.
  • The way people behave will change.
  • Supply chain will change.
  • Prices for products and services will change.

How to we address these changes (PROS):

  • Most all non essential business have closed :
    We have been focused on the Construction segment for the past 12 years. These services are high on the Essential business list and have been able to operate through most of this crisis. With our ability to track spend and monitor ROI on the other side we have been able to keep operations moving. When competition has closed down due to not being able to monitor supply and demand needs in real time we have a leg up on the competition.
  • Some Businesses will not re-open :
    Strategic Hiring of new employees that can bring more business : add new business segment : increase the quality of service provided : increase efficiencies : drive revenue
  • Consumer spending habits are changing :
    expendable income : investments : tangible ROI for the consumer changes. This creates opportunity where it can be unexpected.
  • Demand for products and services is changing  :
    Certain products and services can see wild changes in demand. This is where message is key. Consumers want the dollar to go farther. Diversity of product offerings can attract this new buyer.
  • The way people behave is changing :
    In this specific case of virus/pandemic we look to how we can ease consumer concerns when interacting with our business. What policies do we have to address these concerns and how do we deliver this message to our customers.
  • Supply chain is changing : the way to access products for your service may change and the demand for these products may also change. Be prepared to gather this intel and be fluid with expectations for customers. expect to spend more time trying to locate products consumers are looking for and focus on products that you are sure that you can access.
  • Prices for products and services will change: Providing prices for products will change based on basic principles of supply and demand.  Only price products and service you know you can have on hand. in the short term be cautious of offering products & services based on typical turnaround time of vendors in the past.

So what are our next steps to reinvent our small business and succeed as we come out the other side.

Data Data Data!

Marketing provides us with a strong understanding of what is in demand, how the market is responding to our message and tracking our Return on investment. This is how we make decisions and manage our business moving forward. We pay close attention to supply and demand. My partners are in good position as they have the tracking required to understand advertising costs associated revenue coming in the door. We are able to adjust to supply and demand to maintain demand as the market changes. Many of my partners are still operating and managing target book out 10 days into this pandemic.

On site product limit's supply chain impact.
Really the only businesses that i was not able to keep open were ones that by law are forced to close and those that did not access to product due to closure.
Clear Sign of what is coming in the coming weeks

in real-time we have been able to monitor these changes in demand and react to it changing message and monitoring response. as we come out the other side on this we will continue to make adjustments to message and adjust as required. In some markets I have seen 200% increase in search traffic ... 50% reduction in costs ... 50% reduction in new leads ... 100% increase in closing ratio... Nets out at business as usual. some wild changes in consumer behavior but because we can monitor all aspects of our online marketing strategy, adjust our message in real time and react to supply and demand changes we are well positioned to capitalize on the other side.

If you are a Custom Countertop fabricator in the US and want to get control of your business call today 877 877 1916.

Any other businesses we will work with you on a first come first serve basis.

2020 Crisis Marketing

We have been doing well keeping the flow of customers to our partner shops around the US.

In some parts of the country local states forced business to stop operating and many others are at gatherings no more than 10 people.

We continue to meet demand and react to changing local situations on a case by case basis. Adjusting marketing strategies and boosting response in real time.

Surprising to say many of our partners have not skipped a beat and actually are continuing to manage and extend "book out" during this trying time.

As we get the go ahead to start operations again, in markets that closed, we will roll out new strategies somewhat in reverse to get countertop business started back up again.

New Countertop Business World

We formulated strategies to help with consumer interaction and policies to help increase consumer confidence when working with the countertop shop. The world will be different on the other side of this and we will need to show customers that we have taken procaustion to keep our customers and our partners safe.

Some examples:

  • take certain measures in your showroom for sanitization of surfaces. Document this so that the consumer can see that this work has been done
  • During interaction with customers home eg. templating & installation - wear mask and gloves whenever possible.

Many business are scheduled to roll backout in the first week of april.

If your operate a custom countertop company and would like to work with us to grow your business out of this crisis please give us a call. April will be a very busy month relaunching many existing partners and we will use the same principles and proven methods to bring your company on board.

 

Call us today 877 877 1916

 

 

2020 Countertop Website Design

New Website and local Online marketing for custom Countertop Fabricators.

2020 new Customer promotion.

Limited Time only! $99/month for a local targeted micro website designed to Drive and captivate your audience.

We have tracking application to measure your return on investment in real time

We have marketing programs that will drive customers today

We build your brand and build a stable future for your business to grow on.

Call 877 877 1916

http://nh.granite-countertops.us/

New Lead Management Feature - Document Management

Click to attach a document

You now have the ability to associate files to a lead in the system. Let's say you have a contract or a drawing from a customer. You can scan this document and associate it with the lead in the spark lead management system. Each time you pull up this lead any documents that are associated to this lead are able to be pulled up easily within the interface in the native format that you uploaded the file.

Open a Lead to attach a document
Open a Lead to attach a document
Click to attach a document
Click to attach a document
Locate File to upload
Locate File to upload
Document Uploaded Successfully
Document Uploaded Successfully
Click link to view attached Document
Click link to view attached Document
View Attached Document
View Attached Document
Delete Attached Document
Delete Attached Document
Attached Document Has Been Deleted
Attached Document Has Been Deleted

Features

Upload a document:

Associate a document to a lead. this could be a sketch. contract. Signature page, Exit interview, 3d design, Slab preview, renderings, template files. Basically any document that you want to associate with a customer for future reference.

View A document:

on the lead page any document that has been uploaded to the system that is associated with this lead will be link from the lead page. If the document can be viewed in a browser it will display otherwise you will be promoted for a download of the file.

Delete a document:

You are able to delete a document that was associated with a lead. Click delete next to the document name in the list and then hit confirm on the next page to complete the process.

All documents will be archived after 24 months. If you need access to a document that is older that 24 months please contact your FireUps representative.

New Inventory Manager

Managing inventory can be a pain. Our System provides your team with an easy to use interface to add and remove inventory from your website.

This is the same interface that is used to manage your leads so they have every thing in a familiar place.

We recommend that from a sales perspective to manage inventory based on slab bundles. Not every slab need to be added. Just add the color category and when those slabs are gone you can set the inventory to in process while you restock which will remove the inventory from the website but not from the entire system .

Front End Presentation

Hare is a implementation of the inventory manger.

https://spark.fireups.com/apps/inventory/inventory.asp?cid=1521

Administrative Interface

Here is where we add and manage the inventory. Click the inventory icon and you are presented with your list of inventory items. Click Add inventory to add a new inventory item.


Edit your inventory item is easy by clicking on the detail link and making changes to inventory item. Inventory is provided with a unique ID number when the new item is created. If you have you own stock ID numbers simply replace this id with your coding system

You have all over your inventory images at the bottom of the listing. Upload a new Image or choose from images previously uploaded. Image names are created through the upload process so now you can use images with relevant image names. Images are also automatically resized when you upload to a size that is acceptable to be used on the internet.

If you would like the inventory manager for your website please feel free to contact us 877 877 1916