Category granite countertop Marketing

Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.

Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.

Lets partner up and grow your countertop business!

877 877 1916

New Color Capture Application

We have developed a new Lead Capture application.

This is mobile friendly, Associates to your specific colors and is designed to grab in market consumers with an easy to use application for the ever increasing mobile audience.

Demo the application here. 

On the fly adjust the presentation colors and swatch sizes with link variables. With your registration you can provide a list of materials to be added.
The tool collects basic project details, project type and basic time frame concerns.
Once the user has completed the basic project outline they are presented with a registration form. these details are the emailed to you in real time.

$20,000,000 per year in sales for our partners!

We have reached $20,000,000 in sales per year for our countertop partners.

Thank you to our partners for working with us as partners to build on our success. We have a turn key solution to help custom stone fabricators reach a local audience and develop a sales and marketing strategy that can help them grow in to the local powerhouse.
Our program works by working together to define a program goals and objectives and adjusting our message to ensure that we maximize on the local market potential. The difference between success and failure is razor sharp. With our program we are able to in a short time and based on our 10 years of marketing customers countertops we are able to impact your custom stone shop in a short time.
The bases of our success is communication. With open communication we are able to drive response, track consumer flow and track Return on investment. With this information your are able to control and grow your business as you see fit.

Sounds too good to be true, I know, it's NOT!... call 877 877 1916

Join us with a partnership in your local market. 

Coverings 2015 in Orlando next week

Lloyd Baldwin our Richmond VA partner will be going to Coverings 2015 in Orlando next week. If you would like to speak with Lloyd he will be sporting the granite makeover gear.
Lloyd has been with us for over 3 years now. He represents his company Colonial Granite Works as well as Lloyd will have a special card with him with a ode on it. When you sign up with FireUps with this code we will give you a special Upgrade of our services.
Thank You!

Granite Countertop Estimator for your Website

Increase your conversion rate on your current Website Marketing up to 300%or more!

ICE ™- Instant Countertop Estimator
The instant estimator is a very powerful website application that can help you convert more website visitors with your current online marketing efforts. ICE integrates into your website, Blog or Social media website by simply placing a link.
We build all the technology into the link so that you can easily customize the presentation to fit your needs.

How does it work?
Basically you have a few parameters that you can adjust to ensure that the estimator is accurate to your current offers. You make these changes right in the link that you are provided so you can adjust them at any time.
You see that the link has some parameter for customization
This tells us that you are using the estimator from an external website

defines the partner and routes the estimate to the proper account
Uba Tuba
can define the color selected for the estimator lest say you set a price based on colors on your website that can be captured here.
Price point for the estimator to run on. If not set we use our 3 default price points
if you charge extra for edging you can define the price here by linear foot
to make the estimate more accurate you may predefine the sales tax
For branding you may set a background color to reflect your websites look and feel
For branding you may set a text color to reflect your websites look and feel (keep in mind we put a black transparnet overlay to ensure that the text is readable so white is commonly selected)

Place the full path to your logo and we will place it on the top of the estimator.
This launches a new browser window leaving the page that the customer came from on the computer at all times and does not interupt browsing on your website

Every completed estimate is automatically sent to the email address that you provide to us on your account as well as to the customer that completed the instant estimate. This customer may be early in the buying process so take the soft sale approach until they give you indicators of who they are as a customer.

Step 1: The customer may choose a countertop shape or enter the square footage if they already know it. They can also enter the EST# here to recall a previous estimate. Additional pieces can be added later.
Step 2: Once they have selected the shape that best represents the piece they are adding to the estimate we then request the dimensions of each edge and the treatment for that edge.

Step 3: Once they have selected the shape that best represents the piece they are adding to the estimate we then request the dimensions of each edge and the treatment for that edge.
Step 4: Estimate Registration. Registration is required for the customer to receive an estimate. This is essential to the data collection and reporting process as well as our ability to send you the details in real time. We have standard valuation on this form to ensure that the data is accurate as well as we have many catches in place to block the “spammer” from infiltrating the system.  A check box confirms that the user agrees to the terms and conditions basically stating that the estimate is for ball parking purposes only and that they will be contacted by you the local representative.
Email notifications are generated and sent to you and to the customer with a unique ID representing this Estimate.

Step 5: The customer is provided with an estimate only when they provide a valid email address and may click on this link provided in the email providing the estimate details.
Why does it work?
·        You have just captured the attention of a customer.
·        They have invested time in your website and have elected to give you valid contact info.
·        They have also provided you with specific information about their home.
·        The sooner you can get back to them and help them to the next stage of the process the better
·        You have specific touch points that you can talk about on your call to help move the process forward faster.

How much does it cost?
We have a couple pricing models to suit your needs. We have an annual license where you pay once per year. We also offer a lead based model. And at the time of creating this document we have a model where we will give you the first 5 leads for free each month and you then pay per lead after that.
Example implementations:
Quick Hits:
Instant Countertop Estimator for your website
1.      Convert up to 300% more customers from your current marketing efforts
2.      Installation is a snap Simply Drop a link or an image graphic associated to your promotion
3.      Activate customers from your website, blog or social media. Anywhere you can put your link.
4.      Changes to the offers is simple by changing the parameters of the URL
5.      We ensure that the data is correct and accurate and block most unwanted responses
6.      You have more data to move the sale forward.
Interested? Send an email to
Provide us with the email address/Mobile number and carrier for TXT notifications that you want the leads to go to as well as whether you want to do the annual license or the 5 Free /per month.
We will email you back your client ID, and the HTML for your links to drop
Your off to the races!

 FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877