As part of our Spark Lead management solution we have constructed marketing automation features to enhance your communication with your prospects.
Once a lead has come in through a lead form a spark user will attempt to make contact with the customer based on your business rules. If they are not successful in the first 24 hours simply turn on the marketing automation for that contact and a series of predefined emails with dynamic content inclusion will go out on your setup parameters.
To Add a lead to automation simply set the status to MKTAUTO. To remove from marketing automation simple change the status.
Building out the messaging system is easy.
Reporting will show number of Eligible recipients, number of opt outs from the messaging as well as number of potential contacts that could be added to the Marketing Automation. Log files will show message that have come out of the system and who they were sent to.
What is marketing Automation?
Marketing automation refers to the use of software and technology to automate and streamline repetitive marketing tasks and processes. This can include tasks such as email marketing, social media management, lead generation, and customer segmentation. The goal of marketing automation is to increase efficiency and effectiveness in reaching and engaging with customers, while also freeing up time for marketers to focus on higher-level strategies and tactics.
Our current solution is based on contact details collected from forms all over the many properties where we collect lead data for your business. We have messaging templates where we can build out your messaging and help you track your conversions. We provide you with reports on leads that could be included in the automation. This solution came from many partners we found found it difficult to monitor sales people and the ability to follow up with all the leads we produced in a timely fashion.
Marketing automation can be used for a variety of tasks including:
- Email Marketing: Automating the sending of personalized, targeted emails to leads and customers.
- Lead Generation: Identifying and nurturing leads through targeted campaigns and forms.
- Lead Scoring: Assigning a score to leads based on their engagement and fit for your business.
- Lead Nurturing: Automated follow-up with leads who are not yet ready to buy.
- Customer Segmentation: Dividing your customer base into groups with similar characteristics, in order to personalize your marketing messages.
- Social Media Management: Automating the scheduling and posting of social media content.
- Reporting and Analytics: Providing detailed reports on the success of marketing campaigns and ROI.
As our Marketing Automation suite evolves we will be incorporating more recourses into the marketing automation solution
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