Small Business Disaster Recovery - How your small business will recover from covid-19

With this unprecedented event and the closing of many businesses.

Get ready to adapt your small business. Small business is being hammered right now, supply chains are being overhauled, get ready to reinvent your business.

  • Most small businesses are not looking at the big picture unless they have access to marketing data.
  • Most small business will not recover without a plan and the ability to look past next week's payroll.
  • Most small businesses will need to take action today to start to react and adapt as we all get back to work.

Every aspect of how we used to do business will be changing.  Here we will look at Cons from an event like this and how we can turn those into a Pro for our business! How do we stay open, How do we succeed when the doors open again. How do we adapt to the new market and maintain and even grow our business?

So What is Happening Right Now (CONS):

  • Most all non essential business have closed.
  • Some Businesses will not re-open.
  • Consumer spending habits will change.
  • Demand for products and services will change.
  • The way people behave will change.
  • Supply chain will change.
  • Prices for products and services will change.

How to we address these changes (PROS):

  • Most all non essential business have closed :
    We have been focused on the Construction segment for the past 12 years. These services are high on the Essential business list and have been able to operate through most of this crisis. With our ability to track spend and monitor ROI on the other side we have been able to keep operations moving. When competition has closed down due to not being able to monitor supply and demand needs in real time we have a leg up on the competition.
  • Some Businesses will not re-open :
    Strategic Hiring of new employees that can bring more business : add new business segment : increase the quality of service provided : increase efficiencies : drive revenue
  • Consumer spending habits are changing :
    expendable income : investments : tangible ROI for the consumer changes. This creates opportunity where it can be unexpected.
  • Demand for products and services is changing  :
    Certain products and services can see wild changes in demand. This is where message is key. Consumers want the dollar to go farther. Diversity of product offerings can attract this new buyer.
  • The way people behave is changing :
    In this specific case of virus/pandemic we look to how we can ease consumer concerns when interacting with our business. What policies do we have to address these concerns and how do we deliver this message to our customers.
  • Supply chain is changing : the way to access products for your service may change and the demand for these products may also change. Be prepared to gather this intel and be fluid with expectations for customers. expect to spend more time trying to locate products consumers are looking for and focus on products that you are sure that you can access.
  • Prices for products and services will change: Providing prices for products will change based on basic principles of supply and demand.  Only price products and service you know you can have on hand. in the short term be cautious of offering products & services based on typical turnaround time of vendors in the past.

So what are our next steps to reinvent our small business and succeed as we come out the other side.

Data Data Data!

Marketing provides us with a strong understanding of what is in demand, how the market is responding to our message and tracking our Return on investment. This is how we make decisions and manage our business moving forward. We pay close attention to supply and demand. My partners are in good position as they have the tracking required to understand advertising costs associated revenue coming in the door. We are able to adjust to supply and demand to maintain demand as the market changes. Many of my partners are still operating and managing target book out 10 days into this pandemic.

On site product limit's supply chain impact.
Really the only businesses that i was not able to keep open were ones that by law are forced to close and those that did not access to product due to closure.
Clear Sign of what is coming in the coming weeks

in real-time we have been able to monitor these changes in demand and react to it changing message and monitoring response. as we come out the other side on this we will continue to make adjustments to message and adjust as required. In some markets I have seen 200% increase in search traffic ... 50% reduction in costs ... 50% reduction in new leads ... 100% increase in closing ratio... Nets out at business as usual. some wild changes in consumer behavior but because we can monitor all aspects of our online marketing strategy, adjust our message in real time and react to supply and demand changes we are well positioned to capitalize on the other side.

If you are a Custom Countertop fabricator in the US and want to get control of your business call today 877 877 1916.

Any other businesses we will work with you on a first come first serve basis.

$20,000,000 per year in sales for our partners!

We have reached $20,000,000 in sales per year for our countertop partners.

Thank you to our partners for working with us as partners to build on our success. We have a turn key solution to help custom stone fabricators reach a local audience and develop a sales and marketing strategy that can help them grow in to the local powerhouse.
Our program works by working together to define a program goals and objectives and adjusting our message to ensure that we maximize on the local market potential. The difference between success and failure is razor sharp. With our program we are able to in a short time and based on our 10 years of marketing customers countertops we are able to impact your custom stone shop in a short time.
The bases of our success is communication. With open communication we are able to drive response, track consumer flow and track Return on investment. With this information your are able to control and grow your business as you see fit.

Sounds too good to be true, I know, it's NOT!... call 877 877 1916

Join us with a partnership in your local market. 

New National Brand HomeMakeover- for home remodeling professionals

Join our new brand or co-brand designed for full home remodeling professionals. Services such as kitchens ,bathrooms, additions, and more. Basically any home remodeling and renovation services provided

homemakeover-large-blackHomemakeover.net (initial launch oc.homemakeover.net)

This brand provides exposure and the ability to promote your business locally. By partnering with this brand you benefit from national exposure and the ability to promote services and price points that you may not typically promote on your branded website.
This brand is focused on renovation and remodeling services. Service that you should provide are kitchen and bathroom remodels as well as flooring framing Sheetrock and more. Providing permitting and general contracting services would be the best fit for this brand.
With this service you can track and monitor ROI separate from any other marketing and referral efforts. We can immediately capitalize on messages that resonate with the retail customer and increase sales. Then we can take what we learn in a few short weeks and apply these techniques to your traditional advertising and business model.
We take a budget and apply direct marketing techniques to it. We then track all actions performed on this property through the sale. This then provides you with ROI. With this we then can tweak the performance to ensure that we are optimizing sales, labor and margin.

Contact Us today to learn more about how it works. 877 877 1916


 

Some additional Brands are:

GraniteMakeoverGraniteMakeover.com

Our flagship brand. We have over 50 partners that either brand themselves granite makeover or co-brand on this platform. Local Granite fabricators are immediately able to increase demand for services and grow sales with this brand that has been in market since 2009. With our national advertising customer in all US markets may already have been exposed to the brand and ready to do business with you. We provide powerful tools for converting these website visitors into customers ready to buy from you.

CabinetEnCountersCabinetsencounters.com

Like the name the focus is on cabinet and countertop Sales. This brand is great for companies that provide both products. By localizing this brand we are able to attrack customers that are looking to remodel kitchens or bathrooms. Providing services such as cabinet and custom countertops are required but also flooring tile and wood as well as some framing and permitting experience would be helpful.

Quartzmakeover-logo-white[1]QuartzMakeover.com

Quartz Makeover, like granite makeover is a brand that is more focused on the up and coming quartz countertop market. If your business leans more towards providing quartz countertops then this could be the brand for you.

Affordablecabinets-NH-Logo[1]Affordable  Cabinets

We can use this brand image to create a property for you in your local market. By positioning you with this brand image we are able to drive the retail customers to you for design, sales, and installation services for the consumers cabinet needs. With all the various RTA companies all over the internet the national company cant provide installation services. This can be the local cabinet companies advantage to provide a turn key package and market as a local business.
 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation


Some Local marketing FAQ's

Who is the typical company that utilizes this type of service?

  • A company that is strapped for marketing resources
  • A company that is finding that current marketing efforts are not quite as effective as before
  • A company realizing that they need to increase retail sales to reach ROI targets
  • A company that is looking for a controllable marketing solution.
  • A company that wants to increase exposure during slower time of the year.
  • A company that wants to test the waters on a new service they offer.

How much does the service cost?

  • There is a distinct set of variables that define costs.
    • Market interest in product or service
    • Cost to drive the message
    • Message ability to convert to contact
    • Sales conversion rate.
  • We ask you a series of questions around these values and then project your estimated cost per sale.
  • Then we go to market if we are close to the ROI target in the first 30 days we can scale your business to the top of your target market.
  • To retain exclusivity of a brand in a market you will commit to a

Is this Search Engine optimization or Search engine marketing?

  • Yes! and more
    • We use various methods to get immediate exposure to the message
    • once we have dialed in your message we then begin the search engine optimization.
    • over time we will then deploy various methods of online marketing to increase and maintain your exposure.

How is this better than all the other marketing programs and lead services?

  • We are marketing your business
  • We are not a lead generation business although that is a product we produce.
  • We are a internet marketing and Advertising Company.
  • We provide track-able ROI to actual dollars in your bank account.

 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation

CabinetsenCounters.com Revamp

If you sell RTA Cabinets and Custom Countertops we can help you drive more sales.

We are a local marketing firm focused on the custom countertop space and have been starting to add cabinet solutions as well.
Our OC partner gets a revamp and revitalizes the sites conversion rates. We are focused on designs that are functional, responsive to all devices and are easy to find the information the customer is looking for.
Wit this redesign we saw a 50% increase in conversion rates in the first days of launch. We monitor this over the coming weeks and then add this design to the solution kit.

Cabinetsencounters-website-design

oc.cabinetsencounters.com

#1 in Search Instant Countertop Estimate

countertops estimate 2016

Join Us at the top of the search engine landscape with our Instant Countertop Estimate application.

Offer Instant Countertop Estimates on your website or social media -Free Trial!

Ranked #1 for countertop estimating applications by the search engines for the 5th year in a row.

countertops estimate 2016

countertops estimate 2016


The instant Estimating application helps customers instantly receive an estimate for custom countertops. This is the #1 reason that a custom countertop customer is online is comparison shopping. Pipe these customers directly to your store.
We have seen an increase in website conversion rates from the application as much as 300%. Why? Because the consumer is looking for information, competitive pricing is one of the direct reasons for searching online. By offering and interactive estimating application on line that is not too complicated the chances that you will collect valuable project details as well as contact information of a prospect in market increase your chances of the sale.
We are customer experience experts with over 20 years experience driving customers online and to bricks an mortar. We offer a free trial of this countertop Estimating application where you can engage customers through your current website, through our network of website and even through social media.
From your website you can include the countertop estimator and associate the estimator with your current promotion.
Targeting granite countertops, concrete Quartz and marble we have first page placement across the world.
 

Check out the application for yourself
http://countertop-calculator.com/

Increase Website Conversions

Increase Website Conversions in less 5 minutes!

Activate your current website or social media pages with our instant discount application.

Integration is a snap and you only pay when a customer uses the application.
By offering an instant discount you create a opportunity to capture contact information from website visitors that you may not otherwise capture. This application is then tracked by our spark lead management system where you can monitor your connections with these customers and track your closing ratio.
Setup Fee is $50 which is applied to your first months instant discounts that we send out for you.
If you would like to try out the application please complete our registration form. We need a couple basic pieces of information to collect report and distribute your instant discounts.

  • Highly Customizable
  • Easy to install
  • Responsive Design
  • Website or Social Media
  • Track interaction With Spark in real-time!
  • Lead Management included
  • CRM included
  • 30 day Satisfaction guaranteed!

Registration form or call 877 877 1916

Val Pak Print Ad Creative & Tracking

Traditional advertising tracking

For those clients that wish to advertise in some traditional advertising we will help you create and track your val pak advertising to ensure that you are getting the most out of your advertising dollars.
Creative is presented with a tracking phone number as well as a specific URL . All leads that are generated in through this source are then tracked in the Spark Lead management system where you then may track the lead through the sales. Only then will you know how well val-Pak advertising will work for your business.
We take the guess work out of marketing your business and provide turn-key granite marketing services for your business.

Val Pak Creative Examples:

CGW-ValPak-Ad-Print-Advertising-Back
CGW-ValPak-Ad-Print-Advertising-Front
 

FREE GRANITE COUNTERTOP MARKETING!

Yes... Free Granite Marketing Program!

Nothing out of your pocket, PERIOD!

We will send you 10 free exclusive leads
for your granite countertop company.

The profit from that first job(s) you will reinvest in our marketing plan.
Lets say that your average sale is $2000 - easy math;)
You sell 1 of the 10 customers we send you free.
$1500 is your cost of good and services
$500 profit

With $500 of profit you send to us we then help you generate 3 sales in 30 days
You sell 3 -$6000 in sales
$4500 cost of good and services
$1500 profit
$1000 to us for advertising
$500 in your pocket - New Business Profit!

With $1000 profit  you send us we then help you generate 6 sales in 30 days
You sell 6 - $12000 in sales
$9000 cost of good and services
$3000 profit
$1500 to us or advertising
$1500 in your pocket - New Business Profit!

With $1500 profit  we then generate 10 sales in 30 days
You sell 10  - $20000 in sales
$15000 cost of good and services
$5000 profit
$1500 to us or advertising
$3500 in your pocket - New Business Profit!

...How much more counter top sales can you handle?

We just put $40,000 in sales on your books
and it cost you nothing.

Freemarketing

You never got in your wallet to take out any profit from your existing business, period.

No Contracts - Simply Month to month.
Let's Grow your business today!

CALL Today 877 877 1916! 

Sign UP here!

* Results May Very. This program is based on implementing a perceived value strategy based on a market analysis performed by us. Not all markets are available. Sales are based on national average closing 15% of the exclusive leads produced. This is a month to month arrangement and you are under no obligation to continue service nor are sales guaranteed in anyway.

Watch out for these solicitor calls & Emails

I had a company call me to tell me that my clients website was not effective because it did not have conversion tracking and remarketing tags installed on the website.

Watch out for these type of call because they are ill informed.
They follow the Google playbook to a tee and do not do any thinking for themselves.
These tools that Google provides are great when used appropriately.

Conversion Tracking

The purpose of conversion tracking is to collect data on check out pages or other metrics that you define. This is great for website that all or most conversions actually happen on the website. This data is then applied to your PPC campaigns to optimize your ads and help to increase sales. All sounds great right. For Our clients (Local Direct Sales through website and phone) we know that at least 50% (which is our target) of the conversions are through phone calls. This means that at a minimum the conversion tracking metrics that are used to optimize the campaign are at least 50% off! That is way to high or me to trust such an application to manage my clients budgets. Google now offers 800#'s that can be used to track calls on your website to address this deficiency (Jan 2015) Problem!!! 800# reduce website conversions for local businesses.

Remarketing Tag

This is an interesting tool that helps you to target visitors that have visited your website previously and present them with an ad to invite them back. Sound pretty cool right! It is, BUT, this only works on websites on the display network. The display network is a network of advertisers that use the adsense service on their website. This traffic tends to be of less quality and lower purchase intent then your direct source through search engine marketing.

Google Campaign Recommendations

We have spoken with many google campaign support specialists and implemented many of the recommendations that they provide. For the most part we find that the recommendations provided typically increase costs and do not increase volume, targeting or quality. I guess that makes sense for Google.
If you are seeing results on your campaigns that are solid then stay the course.

What is most important is that you see the ROI your are looking for over any recommendation.