Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.


Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.


Lets partner up and grow your countertop business!

877 877 1916

Granite Marketing Strategies UNVEILED has arrived!

Granite Marketing 

Strategies UNVEILED

This document is considered CONFIDENTIAL and is protected by copyscape.com

Redistribution of this material outside of your organization is strictly prohibited!
You don’t want this in your
competitor’s hands!

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Granite Marketing Strategies Has arrived!

We show you some of the secrets used all over the country to capture the local granite marketing customer.

excerpt:

"...A bit about us:
We provide a turnkey marketing service that is based on tracking ROI through data collection and data mining – i.e. marketing. We collect this marketing data by advertising your company and defining your competitive advantage and helping you to create greater perceived value.  Our service is based on what we call Cost per Ins...
"

excerpt:

"....Pricing:
Pricing your products and services can be challenging and in this day in age many question how can other businesses survive at the prices that you see online.  I am going to show you some examples of how pricing can be done to maintain reasonable profits as well as how you can provide a quality service and create a volume ch..."

excerpt:

"...Quality –A picture is worth a thousand words. If you have done and do some of the most beautiful stone work around be sure that you have photos available that depict this work at various stages. If the only work that you can provide images for are pencil edge 3cm uba-tuba than this is not going to brin...

If you would like a copy please contact us by signing up for a free trial of our service. When you sign up for the service we will send you a copy of Granite Marketing Strategies UNVEILED.

http://www.fireups.com/newaccount.asp

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FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

How the Web was won.

To be successful on the internet is not rocket science. There are no real tricks. It’s all about marketing. Below you will find an online marketing strategy that I recommend you follow from a business perspective. Forget talking about SEO or SEM or “you have to be number #1 for a keyword” or “PPC is the way to go”. Approach this like a business person.

Selecting a provider:
Select a provider that can show you current results and that you can connect with, see how they market themselves online.

Setting Goals:
Then set your goals and a target ROI. If your request is reasonable and you understand that it takes money to make money you are on the right track.

PROMOTION… PROMOTION… PROMOTION…
If after your competitive analysis you can’t compete either in price, value, experience or quality with the other players online in your market don’t read any further and go back to your referrals or wholesale channels and use your website as a virtual brochure that you hand out when someone calls.

Setting a marketing budget:
CPA (Cost Per Acquisition) or CPS (Cost Per sale) is the best way to set a marketing budget. What can I afford in advertising to generate one sale on average? Then multiply that by the number of sales that you want for a given month. TADA… Budget! This is typically between 5-10% of sales depending on how aggressive you want to be. Give your marketer a reasonable amount of time to meet your numbers typically a few months.

1. Competitive Analysis
A competitive analysis will help you understand your position in the marketplace. It will help you to define who you are, why you are different and why a customer will choose you over the other guy. This is an important step in the process because it helps to identify strengths and enables the website designer to focus on the proper message with visuals and design.
2. Define Competitive Advantage
As the opportunity of sales decreases and the competition to attract customers becomes more difficult it is imperative that you know what makes you more attractive and be sure that your customers know it. This is an ongoing process of understanding your customers and the completion. Providing this information to your website designer will help them to evaluate these differences.
3. Branding /Domain Selection
To decide not to brand is to actually branding your company. This is not the recommended approach but it is an approach. Defining your mark, colors and content are all exercises in branding. The more time you spend here will define you better for the future but remember that your brand will evolve and all decision you make today will help you to determine your overall brand strategy.
4. Communication Strategy
Are you "Shock and aw" or are you "Straight to the point". How you communicate your business in a successful sales call is how you want to communicate your products/services online.
5. Keyword Analysis
Stop and think about it for a minute.. When you look for something.. What do you do? If you are thinking about upgrading your kitchen with granite countertops do you do a search for watermelons.. No. You search for granite countertops and sometimes you even add your values to that search like quality or sale or cheap or price. You add localization identifiers and specifics of the product or service in question. These words need to be placed in specific places on the website and in the code of the website and are key to increasing your exposure in organic search.
6. Content Development
Content is king and will always be king. Write content based on the products and services that you provide. Be clear and include words that relate to your business. If you target audience is college graduates write to high school level. We live in a snack food society so when creating your content keep is short and concise use lists and a clear priority of information. Don’t keyword stuff you pages… Make your pages human readable.
7. Call To Action
Just Have One on Every Page.. Please!
Tell your visitors to your website what to do.. Don't make them decide for themselves. They have never been to your website before. Be kind and direct them to the action you want them to take. Drive them through 3-5 pages and then ask for the sale.. and ask often. Clearly define the action..
8. WEBSITE DESIGN
Your site should reflect your values it should be easy to navigation and should quickly communicate the pages objectives in the first couple moments of looking at the page. If your headers and content that jumps of the page does not clearly express the purpose of the page.. the page is useless.
9. Online Marketing Strategy
Set a budget that makes sense for your business today. Track your return on your investment and be sure that you are maintaining your target return. Adjust your budget accordingly. Once you have this in place you should be able to control new business like a faucet, the more you spend the more sales you make, once the ROI is stabilized.
10. Search Engine Marketing (SEM)
Some have the perception that this does not work for them. For the most part all this really means is that it was done incorrectly or the wrong person was doing it for you. This is an extremely powerful tool for monitoring the success of a website. It is also very powerful way of generating traffic to your website. It also provides direction to supplement your spend with your Organic Strategy. See point 9
11. Linking
Once your site has been created start your link building strategy. Quality over quantity is the rule. Don’t short cut this as this is the most important part of gaining top placement BUT… everything listed prior need to be addressed first.

By working from a budget and not based on specific services provided you enable the marketer to build your brand using the best tools for your specific niche. For them to evaluate your market and see what is successful and to make adjustments to campaigns to ensure success. If you are not seeing results in the time frame you have set move on. Find another provider that can produce the results you desire. The key is to do your research first. Review the results that they claim, call on references that match up with the results that have been presented. If everything lines up you should be on the road to success.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top p
roduct, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877