Category Granite Countertops Leads

2020 post covid19 - direct to consumer countertop sales


How do we evolve the direct to consumer countertop sales in 2020. 

Think about how to transition more to online and less direct consumer interaction. 

Here is a quick story about my experience before this all happened to us.

I actually never met a sales person when I had my countertops done back in 2015.

Here is how it worked.. I looked for a company that was not afraid to publish a price online that seemed reasonable. When I called them to discuss what I was looking for they were very clear about the process and how the pricing worked. 

I looked at some colors and textures of material that I found online and collected a few colors that interested me.

Planning prior to company interaction

I took some basic measurements, drew the shapes of the countertop pieces, applied the measurements to the drawing and emailed that to sales.. Based on this the sales person was able to estimate the square footage and give me a ballpark price based on levels of materials that I also provided. 

In this case they sent me to a slab distributor where we were able to see many slabs in person in a large warehouse and my wife and I could see all the various materials. I was able to direct my wife to material that was in our budget based on the information provided which helped us stay focused on what was reasonable.

Based on the material and the specific requirement of my project I was given a price as long as the measurement that I provided was not off by too much the price would remain the same. This was reasonable. I said the sf was 52 and they came back with 55. I selected an undermount sink that I wanted and they provided this as well.

All kitchens are not created equal

My specific design had one section that was very close to being too large to avoid seams on the slab I selected. The sales person notified me that the specific slab I chose would have required a seam but material was available that could avoid this as it was available in a slightly larger size. This then meant that I would have to either go look at the slab or trust them that the slab was acceptable. My response was I will trust that you would not put anything in my house that you would not put in your own, and agreed to proceed without seeing the actual slab. 

At this point an onsite template was required and installation. These 2 events were scheduled on the one call and within 2 weeks our new countertops were installed.

This limited exposure to staff and the process was very easy. The slab yard was in a busy city but only 5 other people were at the slab yard looking at material at the same time. I was only exposed to 1 person at the front desk that asked who my company was and handed me a form to complete once I had selected material. 

When all was said and done we were very happy with our new granite countertops.

TIPS:

  • Providing PPE (personal protective equipment) such as masks, gloves and sanitation sprays and wipes for staff that enter the home and provide this for your worker when interacting with the customers. 
  • If you have onsite material. Limit the number of people that access your indoor slab yards. Move natural material to outside yards when possible.
  • Request Appointment only for onsite visits to manage the number of customers at your location at one time.
  • Define the process on your website to increase customer confidence and that interacting with your countertop business will be a safe experience.
  • For customers that are not able to take measurements encourage them to send you photos of the project where you may estimate the surface square footage based on cabinet sizes and recognizable items in the kitchen.
  • I suspect a large portion of the population will have a level of germafobilia on the other side of this pandemic. Even if they don’t they will appreciate that you have adopted policies that put the general customers safety first.

We are FireUps.

We specialize in direct to consumer marketing service for customer countertop fabricators.

Marketing a custom Countertop shop will have new challenges as life gets back to "normal". Our Solution is powerful in that we can react in realtime to these new variable and provide data points around how we are reacting to these new market conditions. we can quickly adopt and change our business processes to ensure that we are meeting sales objectives. We do have market exclusivity factors so be sure to contact us soon if you would like to join us in the post March 2020 countertop industry.

Customer tracking

The only way to react to the changing market is to track your customers. To use marketing to understand what your customer is reacting to and change your practices and message to attract your customer. I do this in real time and provide statistics that we can make business and message changes to increase market share. All these principles can then be applied to any other channels that you use to drive the local consumer. We have been using these practices for the past 12 years to grow many custom countertop shops around the country.

Join Us!
or call 877 877 1916 for a free consult.

Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.


Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.


Lets partner up and grow your countertop business!

877 877 1916

$20,000,000 per year in sales for our partners!

We have reached $20,000,000 in sales per year for our countertop partners.

Thank you to our partners for working with us as partners to build on our success. We have a turn key solution to help custom stone fabricators reach a local audience and develop a sales and marketing strategy that can help them grow in to the local powerhouse.
Our program works by working together to define a program goals and objectives and adjusting our message to ensure that we maximize on the local market potential. The difference between success and failure is razor sharp. With our program we are able to in a short time and based on our 10 years of marketing customers countertops we are able to impact your custom stone shop in a short time.
The bases of our success is communication. With open communication we are able to drive response, track consumer flow and track Return on investment. With this information your are able to control and grow your business as you see fit.

Sounds too good to be true, I know, it's NOT!... call 877 877 1916

Join us with a partnership in your local market. 

Countertops Estimator - Drag n Drop resizing

We have launched the new countertop Estimator.

Website visitors now can create a representation of the kitchen with a couple clicks.
The size of the countertops is calculated for the user.
To add a new countertop piece simply double click and resize.
The default size of the piece is to standard counter top width.
Customize the color scheme to match your website.
Embed the application into your website or social media pages.
Once the customer adds contact information the details of the estimate are emailed to the website visitor and the local representative in real time.

This video shows you how the new instant countertop Estimator works.

The NEW Countertop Estimator makes inputing your measurements a couple clicks of a mouse and you can share a visual representation of your countertops and receive a free consultation from a local representative with no obligation.

Click here to try out the New Instant Countertop Estimator

Your email notification contains contact details as well as size and pricing information.

Demo the instant Countertop Estimator application here:

Interact with your website visitors in near to real time.

Call 877 877 1916

 

Granite Countertops Advertising Marketing Results

We have many website that are ranking on the first page of the major search engines and even in the #1 Position.

See these granite countertops examples:

"Granite Countertops buffalo" you will find http://buffalo.granite-countertops.us
"Granite Countertops South Carolina" you will find http://southcarolina.granite-countertops.us
"Granite Countertops phoenix" you will find http://pheonixaz.granite-countertops.us
"Granite Countertops Austin" you will find http://austin.granite-countertops.us
"Granite Countertops Long island" you will find http://longislandny.granite-countertops.us
and many more...

4 major factors contribute to this high rankings:

Relevance: The website is highly related to the keyword that is being searched for. The website is constructed in such a way to attract customers with optimized content to be displayed in the listing and the website landing pages are optimized to the target keywords being searched for.
Keywords: Targeting your local market and ensuring that the on page content relates to the search term.
Domain: Keyword rich domains are one of the highest ranking factors for creating relevance to the search term.

The above factors are mandatory for high rankings. BUT! in order to stay on the first the last factor is required.

Perceived Value: Without perceived value you will not stay on the first page for long. Ensuring that actionable copy is in your SERP content is essential to staying on the first page - Watch out because the search engine does not want that in the listing. They want you to pay for advertising to put your perceived value on the SERP's page. Be prepared to move your content around over time.
 

Starting @ only 199/month - 60 day money back guarantee - Limited Time only

Without having to touch your corporate website we can start driving customer online within 24 hours to you. Are You ready? Call today 877 877 1916

 

Would you like 10, 20, 30+ more granite countertops installs per month?

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Would you like 10, 20, 30+ more installs per month?
********************
We want you on www.granitemakeover.com
Pay
nothing until high quality granite leads start comming in!
Simply click the link or call 877 877 1916
http://www.fireups.com/newaccount.asp

********************
once leads start comming in
2 Granite sales in the next 30 days or
*100% money back Guarantee!

Granite Marketing Program:
Unlimited Exclusive Granite Countertop Leads
for only $399/month.

BONUS: We are waiving the $299 Setup Fee (on GraniteMakeover.com Only)
for a limited Time.

Restrictions may Apply. Subject to change without notice.
Offer Ends 1/1/2014
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How does it work?
We customize one of our brands with your information, offers, photos of your work and testimonials. Based on our current placement in search engines as well as our national advertising power we drive buyers to you in your local market. Our Premium brand is going fast www.granitemakeover.com but if that is taken we have additional brands like www.affordablegranite.co, kitchen-granite-countertops.com and more for markets that GraniteMakeover is not available.

Lead Quality?
Our leads are as good as they get! Since we educate the consumer on your specific offers and the quality of your work customers will be educated on your specific services before they reach out to you.

How do I measure my ROI?
We track everything, from every phone call to web form submission our website have instant estimators, virtual kitchen designers and stone color search features that help the customer help themselves through the early stages of the buying cycle and with our help this takes place with your content.

How do i define my offers?
The most important factor to your success is creating perceived value. You can do this through packaging, price point and/or through providing photos of superior quality products and service and testimonials. If you need assistance with this please fell free to contact us and we can help you with a free 30 minute phone consultation. We work with fabricators and kitchen shops all over the country and in a few other countries. We help fabricators, professional sales people and kitchen shops compete/dominate online.
Do you need a website or does this affect my website in anyway?
NO! This service is completely separate and has no effect on your current website. Everything we do will be tracked and you will know what is coming from us verse your other efforts.

Why two sales?
2 Sales would put you under $200 cost per sale. Since this program is unlimited leads you should do better than 2 sales but not every fabricator is created equal when it comes to sales and understanding how to promote a business. We are setting the bar low. Houston client did $15 Cost Per Sale in the first 2 weeks, yes I said cost per sale.

Let me state this deal one more time.

Pay nothing until your first lead hits
*100% money back GUARANTEE!

If you do not close 2 granite jobs in the next 30 days I will give you your $399 back.

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Complete the registration form
http://www.fireups.com/newaccount.asp
Next Steps:
  1. You complete the registration form as requested and completely.
  2. We will set you up in your local market on one of our brands and have you proof the setup before we go live.
  3. You will approve the setup.
  4. Once leads start coming in we will setup the $399 per month subscription through Paypal (any credit card or debit, Paypal account is not required). cancel at any time.
  5. We will launch your campaign.
  6. At the end of 30 days we will touch base with you and see if you wish to continue the service or if you would like a refund.
Complete the registration form
http://www.fireups.com/newaccount.asp

or call 877 877 1916
*If you are unsatisfied with the service in anyway during the first 30 days you may cancel by sending an email. Upon cancellation, all your details will be removed from our brand websites and any obligation to provide services to you will be dissolved. You will provide us license to display content that you provide and will not provide us with any copyrighted content that you do not own. We reserve the right to cancel our relationship with you without notification or reason. If this cancellation happens prior to the end of a billing cycle you will be refunded your subscrition fee to the next 10 days. Refunds will be processed within 15 days of receipt of request. Restrictions may Apply. Subject to change without notice. New customers only. Offer Ends 1/1/2014

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877