Category Local Online Marketing

US Demand for Countertops to Reach 810 Million Square Feet in 2019

September 17, 2015 (Investorideas.com stocks newswire) Demand for countertops in the US is forecast to increase 4.2 percent per year to 810 million square feet in 2019, valued at $29.3 billion.

Growth will be propelled by a rebound in new building construction activity as well as increased spending on improvement and repair of existing structures. Value gains will also receive a boost due to a shift in the product mix from laminates to higher priced alternative materials. The health of the residential market is critical to the countertop industry as it typically accounts for about four-fifths of countertop demand. These and other trends are presented in Countertops, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Engineered stone, natural stone, and various niche materials are forecast to achieve above average gains through 2019.

A drop in the average price for granite (partially due to an increase in low-cost imports) over the past decade has made this material available to a larger portion of the mass market. A moderate pricing structure and consumer preference for the appearance of stone will promote granite demand as home remodeling and new home construction ramps up. “While the continued mainstreaming of the material bodes well for overall granite countertop sales,” notes analyst Pamela Safarek, “it also suggests that high-end homes, as well as businesses, are in the process of moving on to other, less commonly used surfaces. As a result, engineered stone, natural stones other than granite, and niche materials such as various metals, concrete, and recycled materials will benefit as high-end homeowners and business owners seek novel, higher-value materials to distinguish their countertops from the mass market.”
Laminates are the largest product type, although their share of the countertop market will continue to slide due to intense competitive pressure from alternative surfacing materials. Nevertheless, laminates will maintain a significant share of the countertop market and account for over one-third of additional sales through 2019. These materials remain popular, particularly for the budget-conscious. Product developments providing a more stone-like appearance, such as high-definition graphics and complex edges, will also help to limit the decline in market share.
Investorideas.com Newswire

Be Prepared Countertop Pros, the holiday spending season is upon us

For the service industry specifically retail custom countertops the holiday spending season is upon us.

Retail Renovation budgets are typically re allocated to toys, gifts and travel. This simply means that the reduction in "Buyers" Increases the competition for that business. Activities are now more indoors and possible disruption in the kitchen with renovations are less likely.

So how do we ensure that we are prepared.

September and October are typically good months to start to build up your traffic/Leads to the website to prepare for the slowdown from November 15th through jan 5th. Build out your book of business a week or more from your current install schedule. Increase your exposure to the current in market customer base. Change perceived value offers to show increased incentives for customers to go with you.
The upcoming slowdown is simply a factor or the average retail consumers expendable income is more focused on holiday spending and not renovations. This does not mean that no work is available is simply means it’s a bit more competitive to capture the available jobs.

By preparing for this we can keep the saws spinning and the cash flowing.

 

If you want to make any budget/offer changes to build out your schedule soon is the right time to do that.

If you would like to discuss strategy give me a ring at your convenience 877 877 1916

New PriceLOCK Application - increase granite lead conversions!

increase granite lead conversions

With Competition on the rise in some markets. specifically the introduction of "pre-Fab" slabs, an extremely low price point is being introduced in some markets around the country.
To combat this we have introduced an instant estimating system that will enable us to customize and deliver material based price point to the market that will be tough for the prefab people to touch and present customers with the actual price of the job "as defined by the applications" online instantly.
Initial Tests have proven to increase lead volume "as expected" and conversion rates are on the rise as the partner learn how to move these leads through the process. initial numbers show a 30% increase in leads from the same budget. increase granite lead conversions
Contact Me For a Demo!
Paul Gallagher
Professional Remarketing Group, LLC
www.fireups.com

I DO Local Integration is complete

Every granite customer automatically has an idolocal.com account. This is another lead source that will come up in the interface. The data on idolocal is synced with your granitemakeover.com marketing package.
I do local is designed to service each market and providers of local services. If you know of any service providers that would be interested in increasing their opportunity for more business please point them to idolocal.com
This service is based on the same principles as our granite marketing program but is based on a slightly different model. This service extends your reach through organic SEO. This is an important part of our overall strategy. Local Organic SEO provides you with a more long term branding initiative and brings in buyers earlier on in the buying process. This does not effect our full service approach.
For other service providers this service will help to create a base of leads that can grow into more opportunities for them.
I do local is a product on the FireUps Spark Platform and is provided by Professional Remarketing Group, LLC

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Localized Domain Leasing. Put Local Power in your Promotions

FireUps has added localized domain leasing to create keyword reach localized domains for your local target market. We have many brands to offer and can target nearly any keyword that you choose. See this example below. Combine this with our sell website development and marketing programs and your store will be rocking right away.

http://ms.granite-countertops.us/

keyword target are:

MS Granite Countertops

Granite Countertops MS

Mississippi Granite Countertops

http://ok.granite-countertops.us/

keyword target are:

OK Granite Countertops

Granite Countertops OK

Oklahoma Granite Countertops

http://nh.granite-countertops.us/

keyword target are:

NH Granite Countertops

Granite Countertops NH

New Hampshire Granite Countertops

This is a new service and we will be providing details on the speed of the impact of marketing these domains.Stay tuned

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

How does my small business succeed in todays market?

Let's cut to the chase.

How does my small business succeed in todays market? With your news paper or trade rags budget:

We are going to review your current website and either correct it or create it. Then we are going to take that advertising budget and market you online to see what is driving your customers to the door. Once we have that we will then roll out back to your current advertising channels a promotion that will generate results if nessesary.

Our program is designed to generate results immediatly. If you are not seeing results in the first couple days we stop and re evaluate:

We look at failure points based on statistics.
-is the advertisement performing Yes/No
-Is the website performing Yes/No
-Are the customers responding Yes/No
-Are you closing sales Yes/No

We don't rest until we can say Yes - Yes - Yes - Yes

Now we have an online advertising/Local Marketing Program that is scaleable to your business needs.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

10 things you need to track your ROI of your PPC Campaigns

1. You need a website that can manage the users attention
2. You need content that is relevant to the keywords you will buy
3. You need to monitor your site traffic
4. You need to monitor your pages per visit and your bounce rate
5. You need to have a call to action
6. You need to know your competitors
7. You need to know what your competitive advantages are
8. You need to be-able to track conversions
9. You need a promotion
10. then you can advertise and track your ROI

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Granite Marketing Adwords Success Tip # 1

Adwords Success Tip # 1: We all know that the key to Google is to be on page one. If you are not on page one you might as well not be online at all. I want to put you in top 3 and keep you their! The trick to Adwords is to maintain a click through rate high enough to earn you consistent top 3 placements. But this cost money and time, so you need to be converting on the other side and constantly monitoring your position and the competition. In order to convert, your website must have some specific factors and if they are missing you will see this reflected with a “low pages per visit” (under 3) and a high bounce rate (over 50%). Are you looking at your website performance?
My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you know your ROI in real-time. With Spark you can manage your leads, track the status and manage workflow as well as manage remnant inventory and more. And it’s FREE!

So what I am offering you is:
- A managed Granite marketing service
- A website designed to convert visits to leads
- A lead management solution
- Access to a national Granite Countertop Marketing Professional
- Exclusivity with our program is a designated market
- No long term contracts
- To Track and report on your ROI (Return On Investment) in real time
- You control the budget. Advertise as much or as little as you want.

 
If you are struggling to make your Adwords campaigns work. We can help you. I have picked you from the web because I suspect that you are not getting the most business that you could be from your advertising dollars and that you look like a company that has the right ideas just not the right tools to work with.
THIS IS NOT LEAD GENERATION IN THE TRADITIONAL SENSE. You are not paying per lead. We work on a budget that you set with my recommendation. That budget changes based on the amount of business you want/need. We monitor your ROI by setting and maintaining a CPI (Cost Per Install) That works for both of us. Pretty Cool Right!
If you are not tapping out your fabrication crew’s ability to produce and your install crews in the first 30 days simply I will be surprised because it has happened with every customer to date.
Visit us online ( www.FireUps.com ) to find out more or do a search on Google for granite marketing
FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 877 877 1916

Beta Release of StoneMarkets.com

FireUps has just released a very innovative new site for marketing your products and service on the internet. By listing your products on stonemarkets.com you will gain top listing for local organic search based on the products that you list with us. These products are presented next to your company's description and contact information. All for Free! The free service is limited to the number of listings you may have. With your account you have access to projects posted by customers in your market. We will send you email notification when a project matches your account settings. These will be free of charge until we have good penetration across the country, So get in now! Special rates will be adopted for early users. For a small fee we will setup all of your listings for you or you may set them up yourself once your account has been created. Check it out by visiting http://www.stonemarkets.com/ FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

How the Web was won.

To be successful on the internet is not rocket science. There are no real tricks. It’s all about marketing. Below you will find an online marketing strategy that I recommend you follow from a business perspective. Forget talking about SEO or SEM or “you have to be number #1 for a keyword” or “PPC is the way to go”. Approach this like a business person.

Selecting a provider:
Select a provider that can show you current results and that you can connect with, see how they market themselves online.

Setting Goals:
Then set your goals and a target ROI. If your request is reasonable and you understand that it takes money to make money you are on the right track.

PROMOTION… PROMOTION… PROMOTION…
If after your competitive analysis you can’t compete either in price, value, experience or quality with the other players online in your market don’t read any further and go back to your referrals or wholesale channels and use your website as a virtual brochure that you hand out when someone calls.

Setting a marketing budget:
CPA (Cost Per Acquisition) or CPS (Cost Per sale) is the best way to set a marketing budget. What can I afford in advertising to generate one sale on average? Then multiply that by the number of sales that you want for a given month. TADA… Budget! This is typically between 5-10% of sales depending on how aggressive you want to be. Give your marketer a reasonable amount of time to meet your numbers typically a few months.

1. Competitive Analysis
A competitive analysis will help you understand your position in the marketplace. It will help you to define who you are, why you are different and why a customer will choose you over the other guy. This is an important step in the process because it helps to identify strengths and enables the website designer to focus on the proper message with visuals and design.
2. Define Competitive Advantage
As the opportunity of sales decreases and the competition to attract customers becomes more difficult it is imperative that you know what makes you more attractive and be sure that your customers know it. This is an ongoing process of understanding your customers and the completion. Providing this information to your website designer will help them to evaluate these differences.
3. Branding /Domain Selection
To decide not to brand is to actually branding your company. This is not the recommended approach but it is an approach. Defining your mark, colors and content are all exercises in branding. The more time you spend here will define you better for the future but remember that your brand will evolve and all decision you make today will help you to determine your overall brand strategy.
4. Communication Strategy
Are you "Shock and aw" or are you "Straight to the point". How you communicate your business in a successful sales call is how you want to communicate your products/services online.
5. Keyword Analysis
Stop and think about it for a minute.. When you look for something.. What do you do? If you are thinking about upgrading your kitchen with granite countertops do you do a search for watermelons.. No. You search for granite countertops and sometimes you even add your values to that search like quality or sale or cheap or price. You add localization identifiers and specifics of the product or service in question. These words need to be placed in specific places on the website and in the code of the website and are key to increasing your exposure in organic search.
6. Content Development
Content is king and will always be king. Write content based on the products and services that you provide. Be clear and include words that relate to your business. If you target audience is college graduates write to high school level. We live in a snack food society so when creating your content keep is short and concise use lists and a clear priority of information. Don’t keyword stuff you pages… Make your pages human readable.
7. Call To Action
Just Have One on Every Page.. Please!
Tell your visitors to your website what to do.. Don't make them decide for themselves. They have never been to your website before. Be kind and direct them to the action you want them to take. Drive them through 3-5 pages and then ask for the sale.. and ask often. Clearly define the action..
8. WEBSITE DESIGN
Your site should reflect your values it should be easy to navigation and should quickly communicate the pages objectives in the first couple moments of looking at the page. If your headers and content that jumps of the page does not clearly express the purpose of the page.. the page is useless.
9. Online Marketing Strategy
Set a budget that makes sense for your business today. Track your return on your investment and be sure that you are maintaining your target return. Adjust your budget accordingly. Once you have this in place you should be able to control new business like a faucet, the more you spend the more sales you make, once the ROI is stabilized.
10. Search Engine Marketing (SEM)
Some have the perception that this does not work for them. For the most part all this really means is that it was done incorrectly or the wrong person was doing it for you. This is an extremely powerful tool for monitoring the success of a website. It is also very powerful way of generating traffic to your website. It also provides direction to supplement your spend with your Organic Strategy. See point 9
11. Linking
Once your site has been created start your link building strategy. Quality over quantity is the rule. Don’t short cut this as this is the most important part of gaining top placement BUT… everything listed prior need to be addressed first.

By working from a budget and not based on specific services provided you enable the marketer to build your brand using the best tools for your specific niche. For them to evaluate your market and see what is successful and to make adjustments to campaigns to ensure success. If you are not seeing results in the time frame you have set move on. Find another provider that can produce the results you desire. The key is to do your research first. Review the results that they claim, call on references that match up with the results that have been presented. If everything lines up you should be on the road to success.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top p
roduct, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877