fireups-countertop-image-marketing Countertop company Logo Design

Coming up with a name for your new countertop business can be a struggle or could make your life harder than it needs to be.

Who, What, Where, When, and how.

You want the name of your business to participate in answering as much of the above as possible. When you are successful at this you are rewarded with more customers that have a clear understanding of what you do and quickly. You will also be creating a logo image that will be part of this process as well so keep these ideas in mind.

Your not a fortune 500 brand and 99.99999% chance you wont become one.. Don't look to these brands for direction or inspiration for naming your business.

We help you take into consideration how to name your LLC

We help you name your countertop business with the public

We help you select the perfect domain for your business for SEO and top organic placement in search.

Let's take this business as an example:

"Affordable" is the "how" and is a positioning statement for value to the customer. this will gin ranking position for searches related to cost price etc.

"Granite and Marble" is the "what" and positions the company in a particular category of service.

The domains that I have attributed to this brand area as follows and both rank very high in the perspective markets.

"AZ" & "NH" this is the "where", helps to geographically identify the physical area we service and tell search engines this as well which is extremely helpful to high rankings in the local market.

The logo with the illustration of the countertop makes the mark immediately identifiable as to the service that is provided. the abstract A in the work affordable gives the brain an interesting mark to associate the image and creates interest.

So this logo and brand checks nearly all the boxes.  Especially all those that matter for this application.

Part of the name selection process is trademark lookup for national registered trademarks.

Why? words like "Tops" can cause trademark infringements in your google ads. This is an added step where you will have to apply for a exception and can delay getting your message to market and could get you into legal mud. I believe that "Tops" trading cards is a federally registered trademark. Even though you are a countertop company and you are not infringing on the mark. You are dealing with computers and AI that can't discern this in real-time.

Local Company names

Name squatting. Naming your business close to another local business may have short term gains but will have long term consequences. I recommend avoiding this and doing some level of protecting your business name with a trademark. Another reason for this is other businesses can buy traffic on your business name. This gives you a leg to stand on in a number of situations to combat this in the future.


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About the author:

FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.