Category Granite Countertops

2020 Crisis Marketing

We have been doing well keeping the flow of customers to our partner shops around the US.

In some parts of the country local states forced business to stop operating and many others are at gatherings no more than 10 people.

We continue to meet demand and react to changing local situations on a case by case basis. Adjusting marketing strategies and boosting response in real time.

Surprising to say many of our partners have not skipped a beat and actually are continuing to manage and extend "book out" during this trying time.

As we get the go ahead to start operations again, in markets that closed, we will roll out new strategies somewhat in reverse to get countertop business started back up again.

New Countertop Business World

We formulated strategies to help with consumer interaction and policies to help increase consumer confidence when working with the countertop shop. The world will be different on the other side of this and we will need to show customers that we have taken procaustion to keep our customers and our partners safe.

Some examples:

  • take certain measures in your showroom for sanitization of surfaces. Document this so that the consumer can see that this work has been done
  • During interaction with customers home eg. templating & installation - wear mask and gloves whenever possible.

Many business are scheduled to roll backout in the first week of april.

If your operate a custom countertop company and would like to work with us to grow your business out of this crisis please give us a call. April will be a very busy month relaunching many existing partners and we will use the same principles and proven methods to bring your company on board.

 

Call us today 877 877 1916

 

 

New! Countertop Color Application - Lead Capture

New! Countertop Color Application - Lead Capture

One of the issues with customers looking for colors online is that the color of interest is typically a small swatch or is of a slab. In some cases they may find a photo of an application but that is rare.

Click here to Demo the Stone Color application

Display Stone colors and capture contacts!

options:
- add your logo
- define text and background colors
- change thumbnail sizes

Features: 
-You define the colors that are available
-initiates project and contact data collection
-shows swatch and full size application of colors
- user selects primary color of interest
-filter by name or color
- link from social media, website or blog and capture new customers


Setup Is Free - First 5 per month free -

Click here 5 Free Per month - Limited Time only


See various Application Full slab and thumbnails

Define Project parameters

Collect Contact Details

Lead Capture form to enable customer action on color choice.

Demo the Stone Color application here: http://www.granitemakeover.com/countertopcolors/

With the countertop color application you pick the colors that you want to market on your website. We then display the swatches and enable the customer to click through to see a slab, kitchen, bathroom, large scale, and close up.
We also allow them to see the color in the virtual kitchen designer.This application integrates easily into your current website, blog or social media with a simple link. The application will collect contact information when the customer has selected the color of interest. This application requires a spark user account for color presentation and customer data collection.

Please contact us if you are interested in having this application on your website.

877 877 1916

Click here 5 Free Per month - Limited Time only

 

Color app Plans


Free Plan - 5 lead captures per month.


$20/month more than 5 but less then 25 lead captures per month.


$50/month more than 25 but less then 50 lead captures per month.

Billed on the first of the month for the prior months activities.


$75/month more than 50 but less then 75 lead captures per month.


More than 75 lead captures $1/capture/month more than 75 lead captures per month.

terms

  • Billed on the first business day of the month for the prior months activities.
  • Payment due on the 5th of the month via Paypal.
    • if payment not received by the 6th the application will be disabled.
  • We will review the lead captures and remove tests, duplicates and "mickey mouse" captures.
  • the price point is designed so that we do not negotiate on the remaining contacts made in a given month.
  • We will set you up on a subscription or store a card on file for you for processing

Click here 5 Free Per month - Limited Time only

US Demand for Countertops to Reach 810 Million Square Feet in 2019

September 17, 2015 (Investorideas.com stocks newswire) Demand for countertops in the US is forecast to increase 4.2 percent per year to 810 million square feet in 2019, valued at $29.3 billion.

Growth will be propelled by a rebound in new building construction activity as well as increased spending on improvement and repair of existing structures. Value gains will also receive a boost due to a shift in the product mix from laminates to higher priced alternative materials. The health of the residential market is critical to the countertop industry as it typically accounts for about four-fifths of countertop demand. These and other trends are presented in Countertops, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Engineered stone, natural stone, and various niche materials are forecast to achieve above average gains through 2019.

A drop in the average price for granite (partially due to an increase in low-cost imports) over the past decade has made this material available to a larger portion of the mass market. A moderate pricing structure and consumer preference for the appearance of stone will promote granite demand as home remodeling and new home construction ramps up. “While the continued mainstreaming of the material bodes well for overall granite countertop sales,” notes analyst Pamela Safarek, “it also suggests that high-end homes, as well as businesses, are in the process of moving on to other, less commonly used surfaces. As a result, engineered stone, natural stones other than granite, and niche materials such as various metals, concrete, and recycled materials will benefit as high-end homeowners and business owners seek novel, higher-value materials to distinguish their countertops from the mass market.”
Laminates are the largest product type, although their share of the countertop market will continue to slide due to intense competitive pressure from alternative surfacing materials. Nevertheless, laminates will maintain a significant share of the countertop market and account for over one-third of additional sales through 2019. These materials remain popular, particularly for the budget-conscious. Product developments providing a more stone-like appearance, such as high-definition graphics and complex edges, will also help to limit the decline in market share.
Investorideas.com Newswire

Countertop Marketing Budget & Direct sales projections

5 top Retail Countertop Sales and Marketing Strategies

We have the numbers to grow your business. We have applies a sales growth strategy to direct marketing budget to help you project sales required to hit target revenue.

Countertop Marketing Budget &  Direct sales projections
This document is a sales projection and is based on averages and estimates.
Direct Direct Direct
/mon Marketing  Budget 500.00 1,000.00 1,500.00
Avg ad Cost Per job 180.00 165.00  150.00
Target jobs per month  2.78  6.06 10.00
Avg sf per job 45.00 45.00 45.00
Direct Marketing leads 27.78 60.61 100.00
production SF/Week  28.23 61.58 101.61
production SF/Month  125.00  272.73 450.00
AVG Gross per sf    35.00  40.00 40.00
Gross sales per month  4,375.00  10,909.09 18,000.00
Ad Costs 500.00 1,000.00 1,500.00
Gross Sales.
Less Advertising
3,875.00 9,909.09 16,500.00
/year Annual Gross Sales  46,500. 118,909.09  198,000.00
Operating costs 60% 27,900.00  71,345.45 118,800.00
Net Profit 40% 18,600.00 47,563.64 79,200.00
Avg Sale Price                                         1,732.50                                         1,980.00                                         1,980.00
Ad Cost to sale 10% 8% 7.6%

 
The major factors that control the success of a direct online marketing campaign

  1. Ad Budget.

    Define the ad budget by your sales goals. The larger the budget the more effective the program will be. This is due to saturation factor. The more consistent the exposure the greater the opportunity to capture the customers attention and convert to a lead.

  2. Perceive Value!

    Monitoring the competitive landscape and defining your competitive advantages over the competition will help to set your business apart from the competition. These values need to be embedded into the entire sales funnel to help direct the proper customers to your call to action

  3. Home much more business can your infrastructure actually do?

    This is important to predict because when you overload your infrastructure certain deficiencies may start to appear. Over worked staff, poor customer service, poor project management, lower conversion rates to sale, sloppy craftsman ship, costly mistakes. These all can be avoided with proper planning, organization and tracking

  4. Online marketing is price driven.

    Sorry if this is not what you want to hear but if you want to do any kind of volume of sales or operate in competitive markets you need to understand that the person that just visited your website "95% of the time" already have a quote in hand or has already visited another website that set a pricing expectation. Plan your strategy according to this as price point is the first factor and then follows quality, craftsmanship, service after the sale.

  5. #1 success factor : Answer your phone during normal business hours.

    Your customer is one click away from calling the next company, if you are not able to answer your phone because you are busy installing or fabricating assume that your ad dollars are going right out the window. Your chance of closing that customer just dropped 50%. This creates an instant concern for the customer that if they can't answer my call when I am trying to purchase from them how will they answer my call when their is a problem.

Contact Paul Gallagher
for a Free Consultation
877 877 1916

Be Prepared Countertop Pros, the holiday spending season is upon us

For the service industry specifically retail custom countertops the holiday spending season is upon us.

Retail Renovation budgets are typically re allocated to toys, gifts and travel. This simply means that the reduction in "Buyers" Increases the competition for that business. Activities are now more indoors and possible disruption in the kitchen with renovations are less likely.

So how do we ensure that we are prepared.

September and October are typically good months to start to build up your traffic/Leads to the website to prepare for the slowdown from November 15th through jan 5th. Build out your book of business a week or more from your current install schedule. Increase your exposure to the current in market customer base. Change perceived value offers to show increased incentives for customers to go with you.
The upcoming slowdown is simply a factor or the average retail consumers expendable income is more focused on holiday spending and not renovations. This does not mean that no work is available is simply means it’s a bit more competitive to capture the available jobs.

By preparing for this we can keep the saws spinning and the cash flowing.

 

If you want to make any budget/offer changes to build out your schedule soon is the right time to do that.

If you would like to discuss strategy give me a ring at your convenience 877 877 1916

I Need More Countertops Sales. How can they sell for that?

Every year it gets more and more competitive. Everyone wants More Countertops Sales

As the housing market is slowly making the swing back I would have expected to see some of the tactics to gain position to lighten up a little but the inverse is true. Solid surfaces and quartz now under heat for safe labeling practices and the constant barrage of designers looking to sway consumers to more expensive solutions and fabricators scrambling to undercut each other. all I can say is ... Work Smarter Not Harder!
In some markets we have had to get pretty creative and we have a new solution that could just be the right angle for you. Because this is so top secret we can't tell you all the details about the solution here but let me leave you with some results.

More Countertops Sales, In the first 10 days of launch of this solution in a major metro that is very competitive we have seen a 33% increase in lead volume and a 100% increase in connection with the customer that is in market ready to buy!

WOW right!
Contact us if you would like to get in on this new positioning strategy in your market.

Granite Countertops Advertising Marketing Results

We have many website that are ranking on the first page of the major search engines and even in the #1 Position.

See these granite countertops examples:

"Granite Countertops buffalo" you will find http://buffalo.granite-countertops.us
"Granite Countertops South Carolina" you will find http://southcarolina.granite-countertops.us
"Granite Countertops phoenix" you will find http://pheonixaz.granite-countertops.us
"Granite Countertops Austin" you will find http://austin.granite-countertops.us
"Granite Countertops Long island" you will find http://longislandny.granite-countertops.us
and many more...

4 major factors contribute to this high rankings:

Relevance: The website is highly related to the keyword that is being searched for. The website is constructed in such a way to attract customers with optimized content to be displayed in the listing and the website landing pages are optimized to the target keywords being searched for.
Keywords: Targeting your local market and ensuring that the on page content relates to the search term.
Domain: Keyword rich domains are one of the highest ranking factors for creating relevance to the search term.

The above factors are mandatory for high rankings. BUT! in order to stay on the first the last factor is required.

Perceived Value: Without perceived value you will not stay on the first page for long. Ensuring that actionable copy is in your SERP content is essential to staying on the first page - Watch out because the search engine does not want that in the listing. They want you to pay for advertising to put your perceived value on the SERP's page. Be prepared to move your content around over time.
 

Starting @ only 199/month - 60 day money back guarantee - Limited Time only

Without having to touch your corporate website we can start driving customer online within 24 hours to you. Are You ready? Call today 877 877 1916

 

Coverings 2015 in Orlando next week

Lloyd Baldwin our Richmond VA partner will be going to Coverings 2015 in Orlando next week. If you would like to speak with Lloyd he will be sporting the granite makeover gear.
Lloyd has been with us for over 3 years now. He represents his company Colonial Granite Works as well as GraniteMakeover.com. Lloyd will have a special card with him with a ode on it. When you sign up with FireUps with this code we will give you a special Upgrade of our services.
Thank You!

See what our customer are saying: Virginia



For the last 3 years, Paul and his integral part in developing my website, GraniteMakeover.com, has been the my most influential partners in business. This is amazing, especially considering that we have never met each other in person. Granite Makeover is the driving force behind my consumer leads, it brings in at least 40 potential customers a month. From the first day I called Paul, three years ago, through today, he has always been genuinely interested and invested in the success of my business. He always actively listens to me and incorporates my ideas into the equation. Paul's wealth of knowledge about the Natural Stone industry and the inner workings of SEO gives him "the edge" that no one else can offer. What that means ultimately, is now you and your company have "the edge" over your competition.     

-Lloyd VA
FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Are you in the hottest markets for granite countertops in the US?

Are you in the hottest markets for granite countertops in the US?

According to national search data the hottest markets for granite countertops in 2014 are

South Carolina
North Carolina
Oklahoma
Alabama
Louisiana
New Hampshire
and Georgia

The Hottest major metro

Cincinnati OH
Raleigh Durham
Kansas City
Charlotte NC
Houston Texas
Baltimore MD
Oklahoma City

And the Hottest Cities

Raleigh
Oklahoma City
Charlotte
Houston
Richardson
Austin
Atlanta
FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY!  877 877 1916