Category Granite Marketing Results

2020 Crisis Marketing

We have been doing well keeping the flow of customers to our partner shops around the US.

In some parts of the country local states forced business to stop operating and many others are at gatherings no more than 10 people.

We continue to meet demand and react to changing local situations on a case by case basis. Adjusting marketing strategies and boosting response in real time.

Surprising to say many of our partners have not skipped a beat and actually are continuing to manage and extend "book out" during this trying time.

As we get the go ahead to start operations again, in markets that closed, we will roll out new strategies somewhat in reverse to get countertop business started back up again.

New Countertop Business World

We formulated strategies to help with consumer interaction and policies to help increase consumer confidence when working with the countertop shop. The world will be different on the other side of this and we will need to show customers that we have taken procaustion to keep our customers and our partners safe.

Some examples:

  • take certain measures in your showroom for sanitization of surfaces. Document this so that the consumer can see that this work has been done
  • During interaction with customers home eg. templating & installation - wear mask and gloves whenever possible.

Many business are scheduled to roll backout in the first week of april.

If your operate a custom countertop company and would like to work with us to grow your business out of this crisis please give us a call. April will be a very busy month relaunching many existing partners and we will use the same principles and proven methods to bring your company on board.

 

Call us today 877 877 1916

 

 

New National Brand HomeMakeover- for home remodeling professionals

Join our new brand or co-brand designed for full home remodeling professionals. Services such as kitchens ,bathrooms, additions, and more. Basically any home remodeling and renovation services provided

homemakeover-large-blackHomemakeover.net (initial launch oc.homemakeover.net)

This brand provides exposure and the ability to promote your business locally. By partnering with this brand you benefit from national exposure and the ability to promote services and price points that you may not typically promote on your branded website.
This brand is focused on renovation and remodeling services. Service that you should provide are kitchen and bathroom remodels as well as flooring framing Sheetrock and more. Providing permitting and general contracting services would be the best fit for this brand.
With this service you can track and monitor ROI separate from any other marketing and referral efforts. We can immediately capitalize on messages that resonate with the retail customer and increase sales. Then we can take what we learn in a few short weeks and apply these techniques to your traditional advertising and business model.
We take a budget and apply direct marketing techniques to it. We then track all actions performed on this property through the sale. This then provides you with ROI. With this we then can tweak the performance to ensure that we are optimizing sales, labor and margin.

Contact Us today to learn more about how it works. 877 877 1916


 

Some additional Brands are:

GraniteMakeoverGraniteMakeover.com

Our flagship brand. We have over 50 partners that either brand themselves granite makeover or co-brand on this platform. Local Granite fabricators are immediately able to increase demand for services and grow sales with this brand that has been in market since 2009. With our national advertising customer in all US markets may already have been exposed to the brand and ready to do business with you. We provide powerful tools for converting these website visitors into customers ready to buy from you.

CabinetEnCountersCabinetsencounters.com

Like the name the focus is on cabinet and countertop Sales. This brand is great for companies that provide both products. By localizing this brand we are able to attrack customers that are looking to remodel kitchens or bathrooms. Providing services such as cabinet and custom countertops are required but also flooring tile and wood as well as some framing and permitting experience would be helpful.

Quartzmakeover-logo-white[1]QuartzMakeover.com

Quartz Makeover, like granite makeover is a brand that is more focused on the up and coming quartz countertop market. If your business leans more towards providing quartz countertops then this could be the brand for you.

Affordablecabinets-NH-Logo[1]Affordable  Cabinets

We can use this brand image to create a property for you in your local market. By positioning you with this brand image we are able to drive the retail customers to you for design, sales, and installation services for the consumers cabinet needs. With all the various RTA companies all over the internet the national company cant provide installation services. This can be the local cabinet companies advantage to provide a turn key package and market as a local business.
 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation


Some Local marketing FAQ's

Who is the typical company that utilizes this type of service?

  • A company that is strapped for marketing resources
  • A company that is finding that current marketing efforts are not quite as effective as before
  • A company realizing that they need to increase retail sales to reach ROI targets
  • A company that is looking for a controllable marketing solution.
  • A company that wants to increase exposure during slower time of the year.
  • A company that wants to test the waters on a new service they offer.

How much does the service cost?

  • There is a distinct set of variables that define costs.
    • Market interest in product or service
    • Cost to drive the message
    • Message ability to convert to contact
    • Sales conversion rate.
  • We ask you a series of questions around these values and then project your estimated cost per sale.
  • Then we go to market if we are close to the ROI target in the first 30 days we can scale your business to the top of your target market.
  • To retain exclusivity of a brand in a market you will commit to a

Is this Search Engine optimization or Search engine marketing?

  • Yes! and more
    • We use various methods to get immediate exposure to the message
    • once we have dialed in your message we then begin the search engine optimization.
    • over time we will then deploy various methods of online marketing to increase and maintain your exposure.

How is this better than all the other marketing programs and lead services?

  • We are marketing your business
  • We are not a lead generation business although that is a product we produce.
  • We are a internet marketing and Advertising Company.
  • We provide track-able ROI to actual dollars in your bank account.

 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation

Countertop Marketing & Sales Tips - Marketing Plan

Counter top Marketing Plan Development

Developing a marketing plan is a major step in starting a countertop business as well as taking your fabrication business to the next level. In this article we will look at parts of a granite marketing strategy that will help you to implement your strategy.
How many installs do you want?
If you know how much business you want this is the first step. By defining the amount of business you are looking to gain you now have a touch stone to measure success. We then attribute the cost associated to generating this business based on general market intelligence and we are then able to project your return on investment.
How many installs can your current infrastructure handle?
Are you the one man shop, sales team with install crew and fabrication crew or are you bigger than this? If you can project out where problems begin with too much business you will have a realistic view of the top line for cost to do more business. To much business is measured by a decrease in quality of service, and reduction in profit due to sales force limitation, fabrication crews over worked and installs going bad based on teams rushing to complete work.
What is your competitive advantage and value proposition?
How will do we differentiate you in the market. Look at your competitors and see what they do. How they do it and see who is winning the work. Take this and apply it to your values and see if that lines up with your values and your message.
How much should I spend on adverting?
Zero. Spend your money on marketing. You can’t measure what you don’t track. Marketing is advertising but includes measuring and tracking effectiveness of every advertising dollar spent. Once you have tested various channels and have developed your message to drive new business your marketing budget typically reflects 6-10% of sales to sustain this flow of new business.
Where do I start?
Start on the Internet. Why? it is the best medium to test creative, define your competitive advantage, build you brand and effectively understand the specifics of your market. Learning so much about the customer by driving them to a well formed website will provide you insight into how to define your marketing strategy and provide you with more confidence as you build out your marketing mix(Internet, Print, TV, Radio, etc.) Granite Countertops and Stone Marketing is a great niche’ to market online. Track all channels with tracking phone numbers and track-able call to actions. This is very cost effective way to monitor the effectiveness of one channel over another and manage where your money goes when advertising.
How do I manage customers effectively?
With a online CRM or lead management solution. You may be able to manage your current work flow in your head or in your day planner but you dont want to be the bottle neck in your business. by managing your work flow online certain aspects of your business can be managed for you to allow you to allocate more of your resources to other tasks like sales , process , and your competitive advantage. A Granite Countertop lead management system monitors the effectiveness of each channel and while you track the progress of each sale you will be able to see trends, monitor closing rations and truly measure the effectiveness of each channel.
Example marketing mix:
Internet buy: $2500 : 50 phone calls 40 emails 17 sales = $147 Cost per Install (CPI)
Radio buy: $2000 : 40 phone calls 2 emails 3 sales = $667 (CPI)
Print buy: $3500 : 60 phone calls 10 emails 12 sales = $292 (CPI)
Marketing Budget $8000 for 32 installs = $250 (CPI)
Projected sales $2500 x 32 installs = $80,000 Sales per month advertising @ 10% of sales
Who are you?
We are online Granite Marketing experts that focus on specific markets. We take these specific markets and take the best online marketing tactics and strategies and apply our knowledge of specific verticals to put together a program that can’t fail. We do not take on every customer we don’t work in every market. We pick specific verticals that we have a passion about and can make a difference for small to medium size businesses. We are online marketers that specialize in you, the Granite Shop.

Granite Countertops Marketing Strategy

Granite Countertops Marketing

Granite Marketing


Granite Countertops Marketing Strategy

The market for countertops has changed and it has changed very fast due primarily to the reduction in available work. We the sharp decline in new construction, the availability of diverse and green products as well as an influx of fabricators it’s not good enough that your fathers father started your business and you do really good work. People on all level of the income scale are pinching pennies and ensuring that the dollar goes just a little bit further.
Granite is still and will remain as the top product selected for countertops due to the qualities inherent in the product and the unique sense of individualism that comes with it. Our fight is not really with the other products in the space.  It is with each other and people moving into our territory and creates these price wars.
In this article I will talk about how we can compete and how we will maintain a level of business that you control. That you can build your granite business or any business on.
Referrals Vs Advertising – Hands Down referrals are better than adverting customers. This day in age with online reviews and social media the opinion of one no longer really has that much power. A good referral is only going to take you so far. I find that people are referring less and less. Even myself I told a neighbor that I had a certain heating company over and they look professional but within 7 days my furnace was out- again. From that experience and that I referred them I tend to think twice before I recommend a company to others.
Perceived Value – This is a very important aspect of marketing your business. You want to create the greatest perceived value of the products and services that you offer. What this means is that you want to target the customers that you want with your offers.  The strategy that I like the best is to offer more colors, more edges, and more sinks for slightly more than the other guys that
Pricing strategy – We have many examples of ways to work the pricing strategy into your local market place. It’s all about creating perceived value through your quality service and value. You may see some competitor ads as these crazy low prices and wonder “how can they possibly be that cheap” – its about creating and managing expectations. What is included in the price will be


Some example pricing strategies
Per SF Pricing
Potiential SF
40
40
40
Price Per SF
29.99
39.99
49.99
Template
150
150
150
sink cut out
150
150
150
tear out removal
150
150
150
TOTAL
1,650
2,050
2,450

/SF value of sale
$41.24
$51.24
$61.24
Package Pricing
Up to X Square Feet
40
60
80
Package Price
1,499
2,199
2,999
Template
150
150
150
sink cut out

150
150
150
tear out removal
150
150
150
TOTAL
1,949
2,649
3,449
/SF value of sale
$48.73
$44.15
$43.11
Installation Goals - coming soon
Growth - coming soon
The Internet Customer - coming soon
Why are we specializing in granite countertops?< /b> We fell into this niche after working with one client that had a business model and a goal and knew what he needed to do to get there. This was very rare so I took the opportunity to listen and execute on these customers goals. During this process I was able to fall back on my background as marketing director for a Special finance lead generation company where I managed a $250k / Month marketing budget where my job was to buy at $7 and sell at $25. This is a very simple directive but taught me a lot about how to grow a business and how to provide a lead generation service.
So I took my back ground and put it to work for this small town granite fabricator that just opened his doors in the middle of a recession. We had a small advertising budget to work with and I knew that this budget needed to produce results and fast.
I review the completion as did the owner and I knew that the website had legs because well I created it so it was just a matter of putting people on the site to see if we could put people in the store.
The big differentiator for the website was that all your answers were right on the first page. The offers / specials as well as the colors and links to the gallery were everywhere. The key to the success was to have a quality presence on the web with clear detail of the deals that were available and the customers should show up.
Well, they sure did! That next weekend was standing room only. I knew this was happening because I was watching the analytics and everything looked good. I knew that the phone was ringing because we implemented call tracking so it was just a matter of time.
I was really very fortunate that I was hooked up with the right guy with the right attitude and the right infrastructure and the right frame of mind.
All the pieces fell into place and he went from 2 kitchens per week to 6 in just 30 days.
Then we found the breaking point
System began to break down, Communication issues internally and to the customers began to deteriorate. We started to see inefficiencies in the process and the staffing. Based n this some adjustments were made to the way the business was being run and to the staffing as well as a few other processes and bam back in business.
Over the next 2 years that we were conducting this pilot program we studied this business very closly. We learned many facets of the business that controlled or hindered growth. The business based on infrastructure changes and ownership changes continues to do 60-70 countertop installed per month doing close to 2 million in sales in this economy.
This is all done with the proper use of perceived value.
FireUps® is the granite and natural stone installer’s source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps® provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more granite counter top installations tomorrow, partner with FireUps® TODAY! 603 617 3877

Just say Uncle ... Say Uncle!

We have done it again... 
Do you know the breaking point? 

We just recently launched our granite marketing service in Arizona For AZ Kitchen Refacing and Granite. After the first 2 weeks on the program Max the owner says:

"I am so busy right now, I think you should shut it down for a couple days so we can catch up. You know I have worked with many lead providers and have never had an experience like this, I was always promised that this would happen but it never did. We are getting leads and i am able to close them, This is GREAT!"

The key to the success of our marketing program is to put a competitive offer out and place the customer on our customer center website and this provides Max with the ability to shine and close deals he just needed the opportunities. I assured Max that this was not only due to us and that he is a big player in the success of this program and our ongoing partnership is sure to continue to help him maintain and grow AZ Kitchen Refacing and Granite.

Some aspects of our program are able to be dialed in so we can control the flow of new business so when you are seeing too much or your overworking your staff and the end product starts to suffer we just dial it back. Its that easy!

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!

 If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877