Category Granite Marketing Service

New National Brand HomeMakeover- for home remodeling professionals

Join our new brand or co-brand designed for full home remodeling professionals. Services such as kitchens ,bathrooms, additions, and more. Basically any home remodeling and renovation services provided

homemakeover-large-blackHomemakeover.net (initial launch oc.homemakeover.net)

This brand provides exposure and the ability to promote your business locally. By partnering with this brand you benefit from national exposure and the ability to promote services and price points that you may not typically promote on your branded website.
This brand is focused on renovation and remodeling services. Service that you should provide are kitchen and bathroom remodels as well as flooring framing Sheetrock and more. Providing permitting and general contracting services would be the best fit for this brand.
With this service you can track and monitor ROI separate from any other marketing and referral efforts. We can immediately capitalize on messages that resonate with the retail customer and increase sales. Then we can take what we learn in a few short weeks and apply these techniques to your traditional advertising and business model.
We take a budget and apply direct marketing techniques to it. We then track all actions performed on this property through the sale. This then provides you with ROI. With this we then can tweak the performance to ensure that we are optimizing sales, labor and margin.

Contact Us today to learn more about how it works. 877 877 1916


 

Some additional Brands are:

GraniteMakeoverGraniteMakeover.com

Our flagship brand. We have over 50 partners that either brand themselves granite makeover or co-brand on this platform. Local Granite fabricators are immediately able to increase demand for services and grow sales with this brand that has been in market since 2009. With our national advertising customer in all US markets may already have been exposed to the brand and ready to do business with you. We provide powerful tools for converting these website visitors into customers ready to buy from you.

CabinetEnCountersCabinetsencounters.com

Like the name the focus is on cabinet and countertop Sales. This brand is great for companies that provide both products. By localizing this brand we are able to attrack customers that are looking to remodel kitchens or bathrooms. Providing services such as cabinet and custom countertops are required but also flooring tile and wood as well as some framing and permitting experience would be helpful.

Quartzmakeover-logo-white[1]QuartzMakeover.com

Quartz Makeover, like granite makeover is a brand that is more focused on the up and coming quartz countertop market. If your business leans more towards providing quartz countertops then this could be the brand for you.

Affordablecabinets-NH-Logo[1]Affordable  Cabinets

We can use this brand image to create a property for you in your local market. By positioning you with this brand image we are able to drive the retail customers to you for design, sales, and installation services for the consumers cabinet needs. With all the various RTA companies all over the internet the national company cant provide installation services. This can be the local cabinet companies advantage to provide a turn key package and market as a local business.
 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation


Some Local marketing FAQ's

Who is the typical company that utilizes this type of service?

  • A company that is strapped for marketing resources
  • A company that is finding that current marketing efforts are not quite as effective as before
  • A company realizing that they need to increase retail sales to reach ROI targets
  • A company that is looking for a controllable marketing solution.
  • A company that wants to increase exposure during slower time of the year.
  • A company that wants to test the waters on a new service they offer.

How much does the service cost?

  • There is a distinct set of variables that define costs.
    • Market interest in product or service
    • Cost to drive the message
    • Message ability to convert to contact
    • Sales conversion rate.
  • We ask you a series of questions around these values and then project your estimated cost per sale.
  • Then we go to market if we are close to the ROI target in the first 30 days we can scale your business to the top of your target market.
  • To retain exclusivity of a brand in a market you will commit to a

Is this Search Engine optimization or Search engine marketing?

  • Yes! and more
    • We use various methods to get immediate exposure to the message
    • once we have dialed in your message we then begin the search engine optimization.
    • over time we will then deploy various methods of online marketing to increase and maintain your exposure.

How is this better than all the other marketing programs and lead services?

  • We are marketing your business
  • We are not a lead generation business although that is a product we produce.
  • We are a internet marketing and Advertising Company.
  • We provide track-able ROI to actual dollars in your bank account.

 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation

Countertop Marketing & Sales Tips - Marketing Plan

Counter top Marketing Plan Development

Developing a marketing plan is a major step in starting a countertop business as well as taking your fabrication business to the next level. In this article we will look at parts of a granite marketing strategy that will help you to implement your strategy.
How many installs do you want?
If you know how much business you want this is the first step. By defining the amount of business you are looking to gain you now have a touch stone to measure success. We then attribute the cost associated to generating this business based on general market intelligence and we are then able to project your return on investment.
How many installs can your current infrastructure handle?
Are you the one man shop, sales team with install crew and fabrication crew or are you bigger than this? If you can project out where problems begin with too much business you will have a realistic view of the top line for cost to do more business. To much business is measured by a decrease in quality of service, and reduction in profit due to sales force limitation, fabrication crews over worked and installs going bad based on teams rushing to complete work.
What is your competitive advantage and value proposition?
How will do we differentiate you in the market. Look at your competitors and see what they do. How they do it and see who is winning the work. Take this and apply it to your values and see if that lines up with your values and your message.
How much should I spend on adverting?
Zero. Spend your money on marketing. You can’t measure what you don’t track. Marketing is advertising but includes measuring and tracking effectiveness of every advertising dollar spent. Once you have tested various channels and have developed your message to drive new business your marketing budget typically reflects 6-10% of sales to sustain this flow of new business.
Where do I start?
Start on the Internet. Why? it is the best medium to test creative, define your competitive advantage, build you brand and effectively understand the specifics of your market. Learning so much about the customer by driving them to a well formed website will provide you insight into how to define your marketing strategy and provide you with more confidence as you build out your marketing mix(Internet, Print, TV, Radio, etc.) Granite Countertops and Stone Marketing is a great niche’ to market online. Track all channels with tracking phone numbers and track-able call to actions. This is very cost effective way to monitor the effectiveness of one channel over another and manage where your money goes when advertising.
How do I manage customers effectively?
With a online CRM or lead management solution. You may be able to manage your current work flow in your head or in your day planner but you dont want to be the bottle neck in your business. by managing your work flow online certain aspects of your business can be managed for you to allow you to allocate more of your resources to other tasks like sales , process , and your competitive advantage. A Granite Countertop lead management system monitors the effectiveness of each channel and while you track the progress of each sale you will be able to see trends, monitor closing rations and truly measure the effectiveness of each channel.
Example marketing mix:
Internet buy: $2500 : 50 phone calls 40 emails 17 sales = $147 Cost per Install (CPI)
Radio buy: $2000 : 40 phone calls 2 emails 3 sales = $667 (CPI)
Print buy: $3500 : 60 phone calls 10 emails 12 sales = $292 (CPI)
Marketing Budget $8000 for 32 installs = $250 (CPI)
Projected sales $2500 x 32 installs = $80,000 Sales per month advertising @ 10% of sales
Who are you?
We are online Granite Marketing experts that focus on specific markets. We take these specific markets and take the best online marketing tactics and strategies and apply our knowledge of specific verticals to put together a program that can’t fail. We do not take on every customer we don’t work in every market. We pick specific verticals that we have a passion about and can make a difference for small to medium size businesses. We are online marketers that specialize in you, the Granite Shop.

FireUps Helps Granite Shops Turn Website Visits into Paying Customers

Joel Davis 

Special Contributor

FireUps Helps Granite Shops Turn Website Visits into Paying CustomersGranite shops waiting for their sales to catch fire can get some expert help in igniting customer interest with FireUps internet marketing services.
Paul Gallagher, owner of FireUps, has been guiding granite businesses in the development of high-return internet marketing strategies since 2009. “What I do is get them started with going directly after the consumer with a pay per click advertising budget and construct a website for them, or use one of my existing brands,” he said.
Gallagher now represents about 25 clients all over the U.S. Many of their referrals are generated through his corporate website, granitemakeover.com, which provides customized information about each of his clients in their own local markets. “Based on the local IP address of the visitor to the website, the content of that website is changed to represent them in the local area,” he said.
This is just the beginning, though. Gallagher’s efforts don’t stop with giving clients access to customers through granitemakeover.com.
“If they have a corporate website already, I say, ‘Great, keep it, hang onto that,” he said. “I put them on my granite makeover website in that market, and we drive all the customers there. We look at their corporate branding as a whole and possibly create other localized websites for them. We attack this on all fronts.”
One of the best examples of the benefits of a thorough internet marketing campaign is the client that led Gallagher to discover he could fill service needs for the granite industry, which has been the basis of his business since.
The owner of a shop in New Hampshire approached Gallagher for help with building a website and then marketing his services on the internet. The business had great potential not yet being capitalized upon.
“He was on a major road, 26,000 people a day drove by his showroom, and he was doing two sales a week,” Gallagher said.
The first hurdle was helping the client realize the need for a realistic marketing budget. “He came to me with a quote from a large (internet marketing) organization,” Gallagher said. “They said $500. I said, ‘It’s not enough money– how many sales are you looking to generate?’ I said, ‘We need to go into market with a $1,500 budget, and we’ll see what that does.’”
Although the client was unsure about committing that much money, Gallagher convinced him to undertake a trial venture. “I said give me $750 to start, we’ll run it over two weeks and see how many people we can get in the showroom. So we did it.”
That’s when the client hit pay dirt. “In two weeks I went in to sit down and get the next half of my payment, and it was standing room only in his showroom,” Gallagher said. “I couldn’t even get his attention. Because he had the right sales infrastructure and the right business process, it was just perfect. That company is still with me today. Five years later, they are doing about 50-80 countertops a month with me as their only advertising.”
Internet marketing is controllable. Clients can easily adjust their online presence as sales volumes increase. In the case of his first customer, Gallagher said one of the logistical challenges was adapting to success. “Within three months we had to back off on advertising because there were too many sales happening,” he said. “It’s a controllable marketing challenge. Drive sales volume up until you feel pain on the other side. That gives them an opportunity to correct operations in the back from a volume standpoint. Then we go back at it again and turn the volume back up.”
The process begins with convincing customers why to take a chance on a participating shop. Competition based on pricing can be the initial lure. “It is a very competitive market,” Gallagher said. “What I have found is that price point marketing can be a stepping stone for a company that is looking to take a piece of their local market. A lot of people are afraid of it. They feel like it is going to hurt their reputation or is going to negatively affect their business, but what happens is it allows them to get their phone ringing.”
Increasing the volume of customers allows businesses to begin tweaking their operations to maximize their attractiveness to new customers. In turn, this lets the shops move away from having to squeeze their own bottom lines to get new prospects in the door.  “It allows them the opportunity to talk to some people in the market and find out what is really going to make that sale happen,” Gallagher said. “As we increase the traffic, they are able to lighten up on the price point marketing. This is a transition I’ve got to take these guys through.”
One of Gallagher’s clients has competitors whose prices are 25 percent lower but remains more than competitive despite the difference.  “He’s developed a brand,” Gallagher said. “He’s developing a reputation in the market and a consistency that is allowing him to keep going.”
The clients who use FireUps’ services provide enthusiastic testimonials about their effectiveness:
“Using FireUps is the best thing that happened to me; our business would not be the size it is today without Paul’s talent. We would not give up our relationship with him, period. We have tried many marketing plans, none of them produced. Paul’s system took a couple days to produce and it hasn’t stopped yet.”
— Max, Phoenix

“Granite Makeover is the driving force behind my consumer leads; it brings in at least 40 potential customers a month. From the first day I called Paul, three years ago, through today, he has always been genuinely interested and invested in the success of my business. He always actively listens to me and incorporates my ideas into the equation. Paul’s wealth of knowledge about the natural stone industry and the inner workings of search engine optimization gives him the edge that no one else can offer. What that means, ultimately, is now you and your company have the edge over your competition.”
— Lloyd, Virgina.

“I have been working with Paul from FireUps for a number of months now and have seen not only a dramatic increase in sales volume but more importantly a marketing program that is controllable. With Paul’s program I can virtually, in real time, turn the lead volume up or down as my schedule allows. Paul is extremely responsive and takes the time to understand my individual shop so to target the message I want to get out. I would highly recommend anyone to work with him!” — Chris, New York
Gallagher has a background in graphic design and website development. His education in internet marketing began while working with a car loan company in the early part of the last decade. “My job was to purchase all the media to generate the leads, and it would go into our national distribution network of car dealerships,” Gallagher said. “Through that, I got to manage some really large budgets and got an understanding of how to drive business on the internet.”
This led to learning opportunities during other ventures. “I got into mobile marketing building landing pages for mobile devices and understanding the new mediums that were coming out,” he said. “It was great working for Fortune 500 companies, Pepsi, Coca-Cola, lots of big brand names we were working with. I got bit by the internet marketing bug.”
What makes FireUps different from other internet marketing firms is its focus on individual clients. “What I offer that my competitors don’t is a direct marketing channel,” Gallagher said. “The customer is exposed to the information about what their business provides in quality and services.”
One website that Gallagher considers a competitor makes its own clients fight for customers in their local markets. “What they do is provide the consumer with a sort of one-stop shop for project needs,” he said. “When visitors to the website fill out that form, they don’t know anything about who they are choosing from. Then it goes to four people in the local market that are interested in paying for that person’s customer information. They all compete for that business, trying to get that first appointment. The leads I generate are typically more quality.”
FireUps is committed to not undercutting its own clients, Gallagher said. “Based on market size and potential sales opportunities and dollar commitment level, I provide them with an exclusive relationship,” he said. “They are able to feel confident that whatever they share with me is not going into the hands of their local competition.”
Clients that meet Gallagher’s minimum criteria get exclusive access to FireUps services in their local markets. “I will not work with anybody else in that market,” he said. “What’s important is the relationships that I build with these fabricators. I share a lot with them as well to help them grow their business. The exclusivity element is important.”
FireUps is promoted through the classified ads in the Slippery Rock Gazette. “It’s been very useful,” Gallagher said. “It’s brought me very good quality contacts and people who are looking for this service. I’m very pleased with how its worked for me.”
For more information on FireUps, call 877-877-1916 or visit the websites www.fireups.com  andwww.granitemakeover.com.

Source: http://www.slipperyrockgazette.net/index.cfm/pageId/1645/FireUps%20Helps%20Granite%20Shops%20Turn%20Website%20Visits%20into%20Paying%20Customers/

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

10 Steps to Marketing Your Business - it's all about numbers!

Marketing your granite business is not hard. We use a very simple process and we let the new flow of customers to your business tell us exactly what to do!

I am going to lay the process out for you here:

  1. Find out what your competitive advantage is in your local market.
  2. Develop a website that illustrates these advantages and perceived value.
    1.  (We have a template for this)
  3. Test promotions for driving visits to the website.
  4. Monitor click to lead ratio and website visitor stats.
  5. Monitor lead to estimate ratio.
  6. Monitor estimate to close ratio.
  7. Now you know your closing ratio to ad cost.
  8. Review your revenue to ad costs.
  9. We then help you to adjust promotions and internal process to reach target closing ratio.
  10. Scale up budget to desired sales volume.
Repeat this process each time you are not hitting your target ad costs/sale

This process may be applied to any business, large or small. This process can monitor any advertising type. It's all about having the right tools to track and monitor your effectiveness. 

Simple!

This is exactly the process we use to grow all of our clients. The only way to fail with this is to not look at the numbers. Numbers don't lie!

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Secret Sauce - Understanding the internet customer

Understanding the internet customer (SECRET SAUCE!).


know that the internet shopper  has a quote in hand 90% of the time that you are competing with.

They are looking to see if they can answer these 2 questions.

Can I get the same for less?

Can I get more for about the same?

If we can clearly answer YES with your offers, options, promotions and provide many examples of the quality of your work, testimonials to exemplify your craft, your chances of hitting your ROI numbers increase significantly.

I am asking you all to take photos of your work and send it this way. IT IS VERY IMPORTANT! Why? because I want to show off your work. I want to keep your marketing websites upto date and show off that you all are busy and doing great work and providing a quality product. I want to give you an incentive to get in touch with your clients and show interest in showing of your finished product. Search engines LOVE website with changing content and relevant changing content.

A decent digital camera is $150 that you can keep right in the installation truck. And this will pay you back 1000 times over

Please Please Please do this step for us All!

__________________________________________________

Paul Gallagher
CMO/Founder
www.FireUps.com
paul@FireUps.com
o:(603) 617-3UPS (3877)
f:(877)540-4693

This transmission may contain information that is privileged, confidential and/or exempt from disclosure under applicable law. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, or use of the information contained herein (including any reliance thereon) is STRICTLY PROHIBITED. If you received this transmission in error, please immediately contact the sender and destroy the material in its entirety, whether in electronic or hard copy format.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

SELL MORE GRANITE *GUARANTEED!

MORE BUSINESS FOR YOUR STONE BUSINESS
SELL MORE GRANITE
*GUARANTEED!

Visit www.FireUps.com for details.

or Simply complete this form:
http://www.fireups.com/newaccount.asp

*Guarantee states that if you do not sell one countertops in the first 10 leads we will refund your setup fee 100%. This guarantee is void if you elect to continue the program past the first 10 leads. You must submit a request for a refund prior to the the 11th lead entering the system for this guarantee to be applicable. Guaranatee is also subject to our evaluation of you the candidate for eligability. This guarantee does not guarantee entrance into the program.


ICE : Instant Countertop Estimator
Increase your website conversions from a visit to a lead by as much as 300% or more. Designed to "ballpark" for the customer the cost associated to their specific job. This process also provides you with powerful information on the customers unique situation and enables you to have a more productive initial conversation, in-turn increasing the chances for a sale.
(Free Trial Click Here) (View Online Demo)
KID : Kitchen Interactive Designer
Create sticky content on your website. Keeps the consumer interacting with your brand. The longer they stay on your website the longer they are exposed to your brand and the service that you provide. By offering the kitchen designer you help the customer move through the buying process by helping them educate themselves on the colors available and how they look with existing appliances and cabinets. RFQ integration provides easy access to reach out for more details and increase the opportunity for the sale.
(View Online Demo)
GWS : Granite Website System
The granite website system gives us the ability to take they old and neglected website and replace with a proven website system that has ready installed applications listed above to capture and maintain the customers attention. The website is simple and to the point it provide exactly what the customer is looking for in a countertop service provider website. The website is built on a standard platform enabling us to maintain and grow within our architecture. Your website will not be neglected anymore or their will not be an excuse for it.
(View Demo Site)
LOGM : Local Online Granite Marketing
These great products above were created after years of providing our flagship service of penetrating and dominating your local market and providing highly targeted access to your market segment. Our online infrastructure provides us with instant market penetration from all side of the online world. We are an instant authority in any market that we point our service at.
SparkSM : Lead Management System
Every lead is tracked through our backend administrative system. This system manages all of your lead data providing CRM features for you to manage the status of every lead generated by our system. No matter what services you use today you will know what your ROI is with us and we can even help you to monitor all of your current advertising channels and measure their effectiveness to your business. Spark is essential to the success of your business as competition becomes more aggressive you have a leg up because you now know how much business you generate from each source. Now that is POWERFUL and its FREE to our customers.
(View Online Demo)
FireUps® : Granite Marketing Experts
We are the granite marketing experts. We work with fabricators and kitchen shops all over the world providing localize granite marketing services. We have competed in these markets and we help you succeed by leveraging your competitive advantages. We show you how to be competitive and how to create greater perceived value. If you can close and follow through we are in business. Our business is based on your continued success. We dont have long term contracts or ask for many months up front. We know that our services work and this is portrayed in our ability to put up or shut up. We have free trails and guarantees and we stay behind them. as you read through our websites you will find that we talk about this as a partnership. This is at the root of our service. We know that if we have transparency between our services that we will be successful. This is why our service is based on exclusivity. All leads from our system will always be exclusive.
(View website)

EXCLUSIVE LEADS IN EXCLUSIVE MARKETS CALL TODAY! 1-877-877-1916

or visit www.FireUps.com

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY!603 617 3877