Understanding the internet customer (SECRET SAUCE!).

know that the internet shopper  has a quote in hand 90% of the time that you are competing with.

They are looking to see if they can answer these 2 questions.

Can I get the same for less?

Can I get more for about the same?

If we can clearly answer YES with your offers, options, promotions and provide many examples of the quality of your work, testimonials to exemplify your craft, your chances of hitting your ROI numbers increase significantly.

I am asking you all to take photos of your work and send it this way. IT IS VERY IMPORTANT! Why? because I want to show off your work. I want to keep your marketing websites upto date and show off that you all are busy and doing great work and providing a quality product. I want to give you an incentive to get in touch with your clients and show interest in showing of your finished product. Search engines LOVE website with changing content and relevant changing content.

A decent digital camera is $150 that you can keep right in the installation truck. And this will pay you back 1000 times over

Please Please Please do this step for us All!


Paul Gallagher
o:(603) 617-3UPS (3877)

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FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877


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About the author:

FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.