Marketing your granite business is not hard. We use a very simple process and we let the new flow of customers to your business tell us exactly what to do!

I am going to lay the process out for you here:

  1. Find out what your competitive advantage is in your local market.
  2. Develop a website that illustrates these advantages and perceived value.
    1.  (We have a template for this)
  3. Test promotions for driving visits to the website.
  4. Monitor click to lead ratio and website visitor stats.
  5. Monitor lead to estimate ratio.
  6. Monitor estimate to close ratio.
  7. Now you know your closing ratio to ad cost.
  8. Review your revenue to ad costs.
  9. We then help you to adjust promotions and internal process to reach target closing ratio.
  10. Scale up budget to desired sales volume.
Repeat this process each time you are not hitting your target ad costs/sale

This process may be applied to any business, large or small. This process can monitor any advertising type. It's all about having the right tools to track and monitor your effectiveness. 


This is exactly the process we use to grow all of our clients. The only way to fail with this is to not look at the numbers. Numbers don't lie!

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877


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About the author:

FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.