Category granite countertops SEO

2020 post covid19 - direct to consumer countertop sales


How do we evolve the direct to consumer countertop sales in 2020. 

Think about how to transition more to online and less direct consumer interaction. 

Here is a quick story about my experience before this all happened to us.

I actually never met a sales person when I had my countertops done back in 2015.

Here is how it worked.. I looked for a company that was not afraid to publish a price online that seemed reasonable. When I called them to discuss what I was looking for they were very clear about the process and how the pricing worked. 

I looked at some colors and textures of material that I found online and collected a few colors that interested me.

Planning prior to company interaction

I took some basic measurements, drew the shapes of the countertop pieces, applied the measurements to the drawing and emailed that to sales.. Based on this the sales person was able to estimate the square footage and give me a ballpark price based on levels of materials that I also provided. 

In this case they sent me to a slab distributor where we were able to see many slabs in person in a large warehouse and my wife and I could see all the various materials. I was able to direct my wife to material that was in our budget based on the information provided which helped us stay focused on what was reasonable.

Based on the material and the specific requirement of my project I was given a price as long as the measurement that I provided was not off by too much the price would remain the same. This was reasonable. I said the sf was 52 and they came back with 55. I selected an undermount sink that I wanted and they provided this as well.

All kitchens are not created equal

My specific design had one section that was very close to being too large to avoid seams on the slab I selected. The sales person notified me that the specific slab I chose would have required a seam but material was available that could avoid this as it was available in a slightly larger size. This then meant that I would have to either go look at the slab or trust them that the slab was acceptable. My response was I will trust that you would not put anything in my house that you would not put in your own, and agreed to proceed without seeing the actual slab. 

At this point an onsite template was required and installation. These 2 events were scheduled on the one call and within 2 weeks our new countertops were installed.

This limited exposure to staff and the process was very easy. The slab yard was in a busy city but only 5 other people were at the slab yard looking at material at the same time. I was only exposed to 1 person at the front desk that asked who my company was and handed me a form to complete once I had selected material. 

When all was said and done we were very happy with our new granite countertops.

TIPS:

  • Providing PPE (personal protective equipment) such as masks, gloves and sanitation sprays and wipes for staff that enter the home and provide this for your worker when interacting with the customers. 
  • If you have onsite material. Limit the number of people that access your indoor slab yards. Move natural material to outside yards when possible.
  • Request Appointment only for onsite visits to manage the number of customers at your location at one time.
  • Define the process on your website to increase customer confidence and that interacting with your countertop business will be a safe experience.
  • For customers that are not able to take measurements encourage them to send you photos of the project where you may estimate the surface square footage based on cabinet sizes and recognizable items in the kitchen.
  • I suspect a large portion of the population will have a level of germafobilia on the other side of this pandemic. Even if they don’t they will appreciate that you have adopted policies that put the general customers safety first.

We are FireUps.

We specialize in direct to consumer marketing service for customer countertop fabricators.

Marketing a custom Countertop shop will have new challenges as life gets back to "normal". Our Solution is powerful in that we can react in realtime to these new variable and provide data points around how we are reacting to these new market conditions. we can quickly adopt and change our business processes to ensure that we are meeting sales objectives. We do have market exclusivity factors so be sure to contact us soon if you would like to join us in the post March 2020 countertop industry.

Customer tracking

The only way to react to the changing market is to track your customers. To use marketing to understand what your customer is reacting to and change your practices and message to attract your customer. I do this in real time and provide statistics that we can make business and message changes to increase market share. All these principles can then be applied to any other channels that you use to drive the local consumer. We have been using these practices for the past 12 years to grow many custom countertop shops around the country.

Join Us!
or call 877 877 1916 for a free consult.

Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.


Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.


Lets partner up and grow your countertop business!

877 877 1916

$20,000,000 per year in sales for our partners!

We have reached $20,000,000 in sales per year for our countertop partners.

Thank you to our partners for working with us as partners to build on our success. We have a turn key solution to help custom stone fabricators reach a local audience and develop a sales and marketing strategy that can help them grow in to the local powerhouse.
Our program works by working together to define a program goals and objectives and adjusting our message to ensure that we maximize on the local market potential. The difference between success and failure is razor sharp. With our program we are able to in a short time and based on our 10 years of marketing customers countertops we are able to impact your custom stone shop in a short time.
The bases of our success is communication. With open communication we are able to drive response, track consumer flow and track Return on investment. With this information your are able to control and grow your business as you see fit.

Sounds too good to be true, I know, it's NOT!... call 877 877 1916

Join us with a partnership in your local market. 

New National Brand HomeMakeover- for home remodeling professionals

Join our new brand or co-brand designed for full home remodeling professionals. Services such as kitchens ,bathrooms, additions, and more. Basically any home remodeling and renovation services provided

homemakeover-large-blackHomemakeover.net (initial launch oc.homemakeover.net)

This brand provides exposure and the ability to promote your business locally. By partnering with this brand you benefit from national exposure and the ability to promote services and price points that you may not typically promote on your branded website.
This brand is focused on renovation and remodeling services. Service that you should provide are kitchen and bathroom remodels as well as flooring framing Sheetrock and more. Providing permitting and general contracting services would be the best fit for this brand.
With this service you can track and monitor ROI separate from any other marketing and referral efforts. We can immediately capitalize on messages that resonate with the retail customer and increase sales. Then we can take what we learn in a few short weeks and apply these techniques to your traditional advertising and business model.
We take a budget and apply direct marketing techniques to it. We then track all actions performed on this property through the sale. This then provides you with ROI. With this we then can tweak the performance to ensure that we are optimizing sales, labor and margin.

Contact Us today to learn more about how it works. 877 877 1916


 

Some additional Brands are:

GraniteMakeoverGraniteMakeover.com

Our flagship brand. We have over 50 partners that either brand themselves granite makeover or co-brand on this platform. Local Granite fabricators are immediately able to increase demand for services and grow sales with this brand that has been in market since 2009. With our national advertising customer in all US markets may already have been exposed to the brand and ready to do business with you. We provide powerful tools for converting these website visitors into customers ready to buy from you.

CabinetEnCountersCabinetsencounters.com

Like the name the focus is on cabinet and countertop Sales. This brand is great for companies that provide both products. By localizing this brand we are able to attrack customers that are looking to remodel kitchens or bathrooms. Providing services such as cabinet and custom countertops are required but also flooring tile and wood as well as some framing and permitting experience would be helpful.

Quartzmakeover-logo-white[1]QuartzMakeover.com

Quartz Makeover, like granite makeover is a brand that is more focused on the up and coming quartz countertop market. If your business leans more towards providing quartz countertops then this could be the brand for you.

Affordablecabinets-NH-Logo[1]Affordable  Cabinets

We can use this brand image to create a property for you in your local market. By positioning you with this brand image we are able to drive the retail customers to you for design, sales, and installation services for the consumers cabinet needs. With all the various RTA companies all over the internet the national company cant provide installation services. This can be the local cabinet companies advantage to provide a turn key package and market as a local business.
 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation


Some Local marketing FAQ's

Who is the typical company that utilizes this type of service?

  • A company that is strapped for marketing resources
  • A company that is finding that current marketing efforts are not quite as effective as before
  • A company realizing that they need to increase retail sales to reach ROI targets
  • A company that is looking for a controllable marketing solution.
  • A company that wants to increase exposure during slower time of the year.
  • A company that wants to test the waters on a new service they offer.

How much does the service cost?

  • There is a distinct set of variables that define costs.
    • Market interest in product or service
    • Cost to drive the message
    • Message ability to convert to contact
    • Sales conversion rate.
  • We ask you a series of questions around these values and then project your estimated cost per sale.
  • Then we go to market if we are close to the ROI target in the first 30 days we can scale your business to the top of your target market.
  • To retain exclusivity of a brand in a market you will commit to a

Is this Search Engine optimization or Search engine marketing?

  • Yes! and more
    • We use various methods to get immediate exposure to the message
    • once we have dialed in your message we then begin the search engine optimization.
    • over time we will then deploy various methods of online marketing to increase and maintain your exposure.

How is this better than all the other marketing programs and lead services?

  • We are marketing your business
  • We are not a lead generation business although that is a product we produce.
  • We are a internet marketing and Advertising Company.
  • We provide track-able ROI to actual dollars in your bank account.

 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation

Granite Website Design, SEO Services - Start Marketing Today!

Granite Website Design: I want to bring you the local granite countertop customer!
See these actual results you can verify:
Granite Website design Keyword for search  engine                 |         
 Current Results                                  |                       
 URL
 
“Tampa Granite Countertops”            |
First Page on yahoo, google and bing |
“Granite Countertops SC”                     |
First Page on yahoo, google and bing  |
“Granite Countertops San Antonio” |
First Page on yahoo, google and bing  |
“Granite Countertops orlando”          |
First Pageon yahoo, google and bing  |
“Granite Countertops Salt Lake City”|
First Page on yahoo, and bing                |
“granite countertops phoenix az”      |
First Page on yahoo,google and bing  |
“granite countertops Austin”              |
First Page on yahoo,google(p2) and bing  |
“granite countertops los angeles ca” |
First Page on yahoo, and bing              |
“granite countertops philadelphia”  |
2nd Page on yahoo, and bing                 |
“granite countertops NH”                     |
First Page on yahoo and bing ,google(p2) |
Granite Website design Markets are exclusive by brand and I can only take one of fabricator in each market per brand URL.
Please contact us right away if you are interested in Granite Website design.
Granite Website Design

Granite Website Design


Granite Website Design

Granite Website Design


Granite Website Design

Granite Website Design


Granite Website Design

Granite Website Design

Why Our Website System Rocks:
·        It has tools proven to increase conversion to a sale
·        We rank on first page for local search terms
·        We actually markets your business.
·        It works with your current sales process.
·        We help you create a winning promotions based on our combined experience.
·        We track all actions and provide you with a tracking application to track your sales.
How long does it take to do Granite Website design?
·        We are seeing results on yahoo and bing in 2-4 weeks and google then picks it up shortly after. (results may vary)
Costs:
·        $199 Setup Fee
·        We rank your business in local organic search!
·        Your first 10 contacts are FREE!
·        Then pay only $199/month after the first 10 contacts
·        No contracts simply pay month to month.
Reply to this email or click the link below and we will get right to work!
WHO ARE WE?
·        We are granite marketing professionals.
·        We have been marketing granite countertops on the internet for 5 years.
·        We have generated over 12 million in sales for our customers in this time.
·        Find out more at www.FireUps.com
We look forward to working with you!
 
*RESULTS MAY VARY. Search engines change all the time. We put forth our best effort to provide you with top results. Some markets may have greater competition than others. The service is based on a month to month subsrciption model so you are not locked into a long term contract. We also recommend that you give us 3 months to solidify placement. Restrictions may apply, subject to change without notice.
 

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877