Category Granite Marketing Specalist

New National Brand HomeMakeover- for home remodeling professionals

Join our new brand or co-brand designed for full home remodeling professionals. Services such as kitchens ,bathrooms, additions, and more. Basically any home remodeling and renovation services provided

homemakeover-large-blackHomemakeover.net (initial launch oc.homemakeover.net)

This brand provides exposure and the ability to promote your business locally. By partnering with this brand you benefit from national exposure and the ability to promote services and price points that you may not typically promote on your branded website.
This brand is focused on renovation and remodeling services. Service that you should provide are kitchen and bathroom remodels as well as flooring framing Sheetrock and more. Providing permitting and general contracting services would be the best fit for this brand.
With this service you can track and monitor ROI separate from any other marketing and referral efforts. We can immediately capitalize on messages that resonate with the retail customer and increase sales. Then we can take what we learn in a few short weeks and apply these techniques to your traditional advertising and business model.
We take a budget and apply direct marketing techniques to it. We then track all actions performed on this property through the sale. This then provides you with ROI. With this we then can tweak the performance to ensure that we are optimizing sales, labor and margin.

Contact Us today to learn more about how it works. 877 877 1916


 

Some additional Brands are:

GraniteMakeoverGraniteMakeover.com

Our flagship brand. We have over 50 partners that either brand themselves granite makeover or co-brand on this platform. Local Granite fabricators are immediately able to increase demand for services and grow sales with this brand that has been in market since 2009. With our national advertising customer in all US markets may already have been exposed to the brand and ready to do business with you. We provide powerful tools for converting these website visitors into customers ready to buy from you.

CabinetEnCountersCabinetsencounters.com

Like the name the focus is on cabinet and countertop Sales. This brand is great for companies that provide both products. By localizing this brand we are able to attrack customers that are looking to remodel kitchens or bathrooms. Providing services such as cabinet and custom countertops are required but also flooring tile and wood as well as some framing and permitting experience would be helpful.

Quartzmakeover-logo-white[1]QuartzMakeover.com

Quartz Makeover, like granite makeover is a brand that is more focused on the up and coming quartz countertop market. If your business leans more towards providing quartz countertops then this could be the brand for you.

Affordablecabinets-NH-Logo[1]Affordable  Cabinets

We can use this brand image to create a property for you in your local market. By positioning you with this brand image we are able to drive the retail customers to you for design, sales, and installation services for the consumers cabinet needs. With all the various RTA companies all over the internet the national company cant provide installation services. This can be the local cabinet companies advantage to provide a turn key package and market as a local business.
 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation


Some Local marketing FAQ's

Who is the typical company that utilizes this type of service?

  • A company that is strapped for marketing resources
  • A company that is finding that current marketing efforts are not quite as effective as before
  • A company realizing that they need to increase retail sales to reach ROI targets
  • A company that is looking for a controllable marketing solution.
  • A company that wants to increase exposure during slower time of the year.
  • A company that wants to test the waters on a new service they offer.

How much does the service cost?

  • There is a distinct set of variables that define costs.
    • Market interest in product or service
    • Cost to drive the message
    • Message ability to convert to contact
    • Sales conversion rate.
  • We ask you a series of questions around these values and then project your estimated cost per sale.
  • Then we go to market if we are close to the ROI target in the first 30 days we can scale your business to the top of your target market.
  • To retain exclusivity of a brand in a market you will commit to a

Is this Search Engine optimization or Search engine marketing?

  • Yes! and more
    • We use various methods to get immediate exposure to the message
    • once we have dialed in your message we then begin the search engine optimization.
    • over time we will then deploy various methods of online marketing to increase and maintain your exposure.

How is this better than all the other marketing programs and lead services?

  • We are marketing your business
  • We are not a lead generation business although that is a product we produce.
  • We are a internet marketing and Advertising Company.
  • We provide track-able ROI to actual dollars in your bank account.

 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation

Countertop Marketing & Sales Tips - Marketing Plan

Counter top Marketing Plan Development

Developing a marketing plan is a major step in starting a countertop business as well as taking your fabrication business to the next level. In this article we will look at parts of a granite marketing strategy that will help you to implement your strategy.
How many installs do you want?
If you know how much business you want this is the first step. By defining the amount of business you are looking to gain you now have a touch stone to measure success. We then attribute the cost associated to generating this business based on general market intelligence and we are then able to project your return on investment.
How many installs can your current infrastructure handle?
Are you the one man shop, sales team with install crew and fabrication crew or are you bigger than this? If you can project out where problems begin with too much business you will have a realistic view of the top line for cost to do more business. To much business is measured by a decrease in quality of service, and reduction in profit due to sales force limitation, fabrication crews over worked and installs going bad based on teams rushing to complete work.
What is your competitive advantage and value proposition?
How will do we differentiate you in the market. Look at your competitors and see what they do. How they do it and see who is winning the work. Take this and apply it to your values and see if that lines up with your values and your message.
How much should I spend on adverting?
Zero. Spend your money on marketing. You can’t measure what you don’t track. Marketing is advertising but includes measuring and tracking effectiveness of every advertising dollar spent. Once you have tested various channels and have developed your message to drive new business your marketing budget typically reflects 6-10% of sales to sustain this flow of new business.
Where do I start?
Start on the Internet. Why? it is the best medium to test creative, define your competitive advantage, build you brand and effectively understand the specifics of your market. Learning so much about the customer by driving them to a well formed website will provide you insight into how to define your marketing strategy and provide you with more confidence as you build out your marketing mix(Internet, Print, TV, Radio, etc.) Granite Countertops and Stone Marketing is a great niche’ to market online. Track all channels with tracking phone numbers and track-able call to actions. This is very cost effective way to monitor the effectiveness of one channel over another and manage where your money goes when advertising.
How do I manage customers effectively?
With a online CRM or lead management solution. You may be able to manage your current work flow in your head or in your day planner but you dont want to be the bottle neck in your business. by managing your work flow online certain aspects of your business can be managed for you to allow you to allocate more of your resources to other tasks like sales , process , and your competitive advantage. A Granite Countertop lead management system monitors the effectiveness of each channel and while you track the progress of each sale you will be able to see trends, monitor closing rations and truly measure the effectiveness of each channel.
Example marketing mix:
Internet buy: $2500 : 50 phone calls 40 emails 17 sales = $147 Cost per Install (CPI)
Radio buy: $2000 : 40 phone calls 2 emails 3 sales = $667 (CPI)
Print buy: $3500 : 60 phone calls 10 emails 12 sales = $292 (CPI)
Marketing Budget $8000 for 32 installs = $250 (CPI)
Projected sales $2500 x 32 installs = $80,000 Sales per month advertising @ 10% of sales
Who are you?
We are online Granite Marketing experts that focus on specific markets. We take these specific markets and take the best online marketing tactics and strategies and apply our knowledge of specific verticals to put together a program that can’t fail. We do not take on every customer we don’t work in every market. We pick specific verticals that we have a passion about and can make a difference for small to medium size businesses. We are online marketers that specialize in you, the Granite Shop.

Increase your stone websites conversion rate by up to 300% or more!

Increase your websites ability to convert by up to 300% or more!
We have an Instant Estimator that you can place on your website in minutes and take estimates from your website. It is customizable and can fit with many promotions and offers.
When the estimator is called from your website you can preset variables to change the presentation of the estimator:
Presentation (BGcolor, Textcolor, Logo) to match the design to your brand
Values (Offers,Edges,Color,salestax...)
The estimator clearly states that this is an estimate and is not binding in anyway and to proceed they must agree to this. We can offer you a free trial for 30 days and we have options for annual license or performance based fee structure.
Find out more about this service and the other services we provide at www.fireups.com

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

New Instant Estimator Style Added

New Feature Added to support 3 sided Islands. One of our customers Notes that many islands have this design so we respond with an update to our countertop estimator service to support this island Style.
Instant Granite Countertop Estimate is a great way to estimate the Sale Price of granite Countertops. The estimator is a great tool for both the customer and for the fabricator because is brings them closer to the sale by edgucating the customer on the costs as well as the fact that each install is unique and contacting a profession will be required for an actual estimate for granite countertops

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY! 603 617 3877

Granite Markeitng Adwords Success Tip # 3

Adwords Success Tip # 3:
Look at it this way. If you are spending $2000/month on your Adwords campaign and you are generating 5 sales/installs a month your cost per install (CPI) is $400. That’s pretty expensive. I would look at your websites stickiness. Look at pages per visit and your bounce rate as indicators of the quality of 1) Your website to communicate the quality and value of your business and 2) The quality of the traffic you are driving to your site. With that same budget you could work with FireUps and we would be looking at 10-14 installs on the same budget and you went from $10,000 in est. revenue to $20,000 in est. revenue with the exact same budget.

My team will do this for you. We will ensure your success by making your phone ring. We watch all the numbers and ensure that your campaign and your website are performing. If you can close we are in business. We track every phone call and every form submission with our online lead management solution Spark so you know your ROI in real-time. With Spark you can manage your leads, track the status and manage workflow as well as manage remnant inventory and more. And it’s FREE!

So what I am offering you is:
- A managed Granite marketing service
- A website designed to convert visits to leads
- A lead management solution
- Access to a national Granite Countertop Marketing Professional
- Exclusivity with our program is a designated market
- No long term contracts
- To Track and report on your ROI (Return On Investment) in real time
- You control the budget. Advertise as much or as little as you want.

THIS IS NOT LEAD GENERATION IN THE TRADITIONAL SENSE. You are not paying per lead. We work on a budget that you set with my recommendation. That budget changes based on the amount of business you want/need. We monitor your ROI by setting and maintaining a CPI (Cost Per Install) That works for both of us. Pretty Cool Right!

If you are not tapping out your fabrication crew’s ability to produce and your install crews in the first 30 days simply I will be surprised because it has happened with every customer to date.

Visit us online ( www.FireUps.com ) to find out more or do a search on Google for granite marketing

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Granite Countertops Marketing System Benefits

FireUps® Granite Countertops Marketing System Benefits

We are often asked what are the benefits of working with us verse other companies. So here is a partial list of benefits; these are the ones that we can publish online.

  1. We are Granite Countertop Marketing Specialist.

    We believe that focusing on a the granite countertop niche' service benefits all parties involved.

  2. We have generated over 4 Million in sales in the past 3 years just marketing granite countertops for a few countertop companies

  3. We partner with you, our markets are exclusive so we can work closely together and build a relationship that will last.

  4. We are a small business not an online marketing chop shop. We don't have rock stars sales people. We have professional that are part of the solution.

  5. We offer online lead management for FREE for both online and offline lead sources.

  6. We have incorporated an online CRM application for FREE. This is not a required application but it is their if you need something. this helps communications between ownership sales our team and the crew.

  7. We Track everything for FREE. We track all calls from your website or any other source that you wish to track. This is seamless to the caller and redirects to the phone # of your choosing.

  8. We are looking at your numbers. 24/7 we are monitoring the effectiveness of your account and ensuring that your campaign is on track.

  9. We know how to measure success. We will contact you occasionally concerning the measure of success that we agree upon. This is typically a target ROI and make sure that we are both on track with our goals.

  10. We work with fabricators from around the US. We know what works and we know how to make your phone ring based on our current programs in market.

  11. We will help you recognize places where business can be more efficient. and we can help provide solutions

  12. We offer Inventory management for FREE. Fuel our inventory management system will collect your inventory data and market it online for you as well as make it available to your staff.

  13. We understand. Most granite fabricators have not advertised before. You never had to. We understand and we ease you into it minimizing your financial exposure to give you a chance to see what we can do for you.

  14. We put skin in the game. With our guarantee for new customers we risk our investment in you based on our belief in our program and our ability to evaluate potential partners.

  15. We generate results in days not months. Our system builds your local online marketing up so that we take advantage of all forms of online marketing. We don't play SEO is better than SEM we use them both.

  16. As we work with new fabricators our understanding of granite local online marketing increases and we share this knowledge across the country with our exclusive markets.

  17. We provide you with realtime ROI. You know from day to day the performance of the campaign and as we grow we begin to build the organic SEO side to begin to lower your cost per sale and increase your margins.

  18. We have over 15 year of online marketing experience and we are focusing on the growth of the granite channel with you the local fabricator.

  19. Don't forget, You are in control. We don't have long term contracts, Our Markets are exclusive, and you set the budget based on the amount of new business you want.

One of our first customers projected $400k in sales when they open the doors. They partnered with Us and were able to grow to $1,400,000 in sales in 14 months.

If you want to do more business tomorrow, partner with FireUps® TODAY!

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877