Category Advertising Granite

2019 Remodeling slow down... are you affected?

After years of feverish remodeling activity, Americans are starting to cool on home improvement projects.

The annual gain in homeowner spending on home improvements and repairs is expected to drop from 6.3% during the current quarter to less than 1% by the second quarter of next year, according to the Leading Indicator for Remodeling Activity from the Joint Center for Housing Studies of Harvard University.

Others, however, argue that the slowdown in remodeling is already upon us. Smaller remodeling companies have been particularly hard hit by this trend, said Robert Dietz, chief economist for the National Association of Home Builders.

“We’ve been noticing in the data this year that the remodeling market has been cooling,” Dietz said. “The market is cooling among some of the smaller remodelers. If you talk to the larger ones, they’re busy.”

The National Association of Home Builders latest quarterly Remodeling Market Index came in at 55, up one point from the previous quarter but down three points year over year. Figures above 50 in this index indicate that more remodelers are reporting market activity as having been higher rather than lower compared with the previous quarter.

Why Americans are cooling on home improvement projects

Chris Herbert, managing director of the Joint Center for Housing Studies, attributed the slowdown to a confluence of factors. “Declining home sales and homebuilding activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth over the coming year,” he said in the report.

Though existing-home sales rebounded in May, sales activity has been much slower so far in 2019 as inventory has remained low. Home remodeling activity is strongly associated with home sales — sellers will seek to renovate ahead of listing their home, while buyers will make changes to a property so it better suits their taste and needs.

Another factor: home price appreciation has slowed and isn’t outpacing income growth like it once did in some markets. When home prices were rising faster than wages, “home owners felt wealthier and were more likely to reinvest in their homes,” Dietz said.

The bottom has not fallen out of the remodeling market, however. The decline in interest rates throughout 2019 thus far could provide an opening for home buyers. If that sparks more demand for homes, then home prices could continue growing at a healthy pace.

Plus, other longer-term trends are beneficial for the remodeling industry. Environmentally-conscious consumers continue to seek out energy efficiency-related improvements, while baby boomers continue to invest in changes to their homes that will enable them to age in place.

“The fundamental drivers of the market are still there,” Dietz said.

source: https://www.marketwatch.com/story/home-remodeling-spending-expected-to-slow-over-the-next-year-2019-07-22

Many of my partners for the most part are well insulated from this but we have to prepare for some changes. Its time to look at what we are doing and develop strategies to further keep you insulated from what the rest of the market will feel. We keep the customers coming to you!

US Countertop demand to rise 4.2% annually through 2019

Growth will be propelled by a rebound in new building construction, increased spending on remodeling projects, and a shift in the product mix from laminates to higher priced alternative materials.

Going forward, volume gains will be driven by rising residential remodeling activity, advances in commercial building construction, and healthy growth in single-family housing completions.

Through 2022, value gains will be boosted by a shift in product mix from laminates to higher priced alternative materials such as natural and engineered stone.

Key Findings in the US CountertopsStudy:

Engineered Stone to be Fastest Growing Surface Material

Following a surge in demand during the 2012-2017 period, engineered stone countertops are projected to be the fastest growing through 2022, continuing a trend of rapid market penetration over the past decade. Suppliers will benefit from larger engineered stone distribution networks and greater visibility of this surface as its presence in big box home supply centers increases further promoting awareness among consumers.

Laminates Continue to Lose Market Share

Despite being the dominant surface material in both the residential and commercial markets, laminates are expected to continue their decline in market share as other more aesthetically pleasing materials become more popular. However, laminates will remain widespread, particularly among budget-conscious consumers, due to their favorable characteristics at low price points. Additionally, laminate countertop manufacturers have tried to combat the market penetration of other surface materials by expanding and diversifying their offerings of specialty and decorative laminates.

Residential Remodeling Activity Continues to Drive the Countertops Market

In 2022, residential remodeling applications will remain the largest outlet for countertops in the US. Advances will be bolstered in part by the ongoing replacement of laminates with natural and engineered stone and niche materials such as stainless steel, concrete, wood, and recycled materials. Additionally, rising home improvement projects involving the expansion of kitchens and master bathrooms, as well as the addition and expansion of other countertop-intensive rooms, will fuel demand.

source
https://www.freedoniagroup.com/industry-study/countertops-3301.htm

$20,000,000 per year in sales for our partners!

We have reached $20,000,000 in sales per year for our countertop partners.

Thank you to our partners for working with us as partners to build on our success. We have a turn key solution to help custom stone fabricators reach a local audience and develop a sales and marketing strategy that can help them grow in to the local powerhouse.
Our program works by working together to define a program goals and objectives and adjusting our message to ensure that we maximize on the local market potential. The difference between success and failure is razor sharp. With our program we are able to in a short time and based on our 10 years of marketing customers countertops we are able to impact your custom stone shop in a short time.
The bases of our success is communication. With open communication we are able to drive response, track consumer flow and track Return on investment. With this information your are able to control and grow your business as you see fit.

Sounds too good to be true, I know, it's NOT!... call 877 877 1916

Join us with a partnership in your local market. 

New National Brand HomeMakeover- for home remodeling professionals

Join our new brand or co-brand designed for full home remodeling professionals. Services such as kitchens ,bathrooms, additions, and more. Basically any home remodeling and renovation services provided

homemakeover-large-blackHomemakeover.net (initial launch oc.homemakeover.net)

This brand provides exposure and the ability to promote your business locally. By partnering with this brand you benefit from national exposure and the ability to promote services and price points that you may not typically promote on your branded website.
This brand is focused on renovation and remodeling services. Service that you should provide are kitchen and bathroom remodels as well as flooring framing Sheetrock and more. Providing permitting and general contracting services would be the best fit for this brand.
With this service you can track and monitor ROI separate from any other marketing and referral efforts. We can immediately capitalize on messages that resonate with the retail customer and increase sales. Then we can take what we learn in a few short weeks and apply these techniques to your traditional advertising and business model.
We take a budget and apply direct marketing techniques to it. We then track all actions performed on this property through the sale. This then provides you with ROI. With this we then can tweak the performance to ensure that we are optimizing sales, labor and margin.

Contact Us today to learn more about how it works. 877 877 1916


 

Some additional Brands are:

GraniteMakeoverGraniteMakeover.com

Our flagship brand. We have over 50 partners that either brand themselves granite makeover or co-brand on this platform. Local Granite fabricators are immediately able to increase demand for services and grow sales with this brand that has been in market since 2009. With our national advertising customer in all US markets may already have been exposed to the brand and ready to do business with you. We provide powerful tools for converting these website visitors into customers ready to buy from you.

CabinetEnCountersCabinetsencounters.com

Like the name the focus is on cabinet and countertop Sales. This brand is great for companies that provide both products. By localizing this brand we are able to attrack customers that are looking to remodel kitchens or bathrooms. Providing services such as cabinet and custom countertops are required but also flooring tile and wood as well as some framing and permitting experience would be helpful.

Quartzmakeover-logo-white[1]QuartzMakeover.com

Quartz Makeover, like granite makeover is a brand that is more focused on the up and coming quartz countertop market. If your business leans more towards providing quartz countertops then this could be the brand for you.

Affordablecabinets-NH-Logo[1]Affordable  Cabinets

We can use this brand image to create a property for you in your local market. By positioning you with this brand image we are able to drive the retail customers to you for design, sales, and installation services for the consumers cabinet needs. With all the various RTA companies all over the internet the national company cant provide installation services. This can be the local cabinet companies advantage to provide a turn key package and market as a local business.
 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation


Some Local marketing FAQ's

Who is the typical company that utilizes this type of service?

  • A company that is strapped for marketing resources
  • A company that is finding that current marketing efforts are not quite as effective as before
  • A company realizing that they need to increase retail sales to reach ROI targets
  • A company that is looking for a controllable marketing solution.
  • A company that wants to increase exposure during slower time of the year.
  • A company that wants to test the waters on a new service they offer.

How much does the service cost?

  • There is a distinct set of variables that define costs.
    • Market interest in product or service
    • Cost to drive the message
    • Message ability to convert to contact
    • Sales conversion rate.
  • We ask you a series of questions around these values and then project your estimated cost per sale.
  • Then we go to market if we are close to the ROI target in the first 30 days we can scale your business to the top of your target market.
  • To retain exclusivity of a brand in a market you will commit to a

Is this Search Engine optimization or Search engine marketing?

  • Yes! and more
    • We use various methods to get immediate exposure to the message
    • once we have dialed in your message we then begin the search engine optimization.
    • over time we will then deploy various methods of online marketing to increase and maintain your exposure.

How is this better than all the other marketing programs and lead services?

  • We are marketing your business
  • We are not a lead generation business although that is a product we produce.
  • We are a internet marketing and Advertising Company.
  • We provide track-able ROI to actual dollars in your bank account.

 

Contact Us today to learn more about how it works.
Call 877 877 1916 for a free consultation

CabinetsenCounters.com Revamp

If you sell RTA Cabinets and Custom Countertops we can help you drive more sales.

We are a local marketing firm focused on the custom countertop space and have been starting to add cabinet solutions as well.
Our OC partner gets a revamp and revitalizes the sites conversion rates. We are focused on designs that are functional, responsive to all devices and are easy to find the information the customer is looking for.
Wit this redesign we saw a 50% increase in conversion rates in the first days of launch. We monitor this over the coming weeks and then add this design to the solution kit.

Cabinetsencounters-website-design

oc.cabinetsencounters.com

#1 Local Granite Marketing Solution

granite countertops Local Website LI NY

If you want to be #1 Local Custom Countertops Company We have the solution.
For the Past 5 Years Neoland Has been in the #1 slot for "granite countertops Long Island"
We created the property for them, designed the basic logo and drove them to the top of search in the local market.
We connect the spark Lead management system to track the website performance and lead conversions.
The system is simple. Monitor the effectiveness of the website right down to the sale and the search engines reward us with a positive user experience and top placement based on our relevance to the consumer.

Bomb! #1 Position and staying power!

http://longislandny.granite-countertops.us/

#1 in Search Instant Countertop Estimate

countertops estimate 2016

Join Us at the top of the search engine landscape with our Instant Countertop Estimate application.

Offer Instant Countertop Estimates on your website or social media -Free Trial!

Ranked #1 for countertop estimating applications by the search engines for the 5th year in a row.

countertops estimate 2016

countertops estimate 2016


The instant Estimating application helps customers instantly receive an estimate for custom countertops. This is the #1 reason that a custom countertop customer is online is comparison shopping. Pipe these customers directly to your store.
We have seen an increase in website conversion rates from the application as much as 300%. Why? Because the consumer is looking for information, competitive pricing is one of the direct reasons for searching online. By offering and interactive estimating application on line that is not too complicated the chances that you will collect valuable project details as well as contact information of a prospect in market increase your chances of the sale.
We are customer experience experts with over 20 years experience driving customers online and to bricks an mortar. We offer a free trial of this countertop Estimating application where you can engage customers through your current website, through our network of website and even through social media.
From your website you can include the countertop estimator and associate the estimator with your current promotion.
Targeting granite countertops, concrete Quartz and marble we have first page placement across the world.
 

Check out the application for yourself
http://countertop-calculator.com/

Val Pak Print Ad Creative & Tracking

Traditional advertising tracking

For those clients that wish to advertise in some traditional advertising we will help you create and track your val pak advertising to ensure that you are getting the most out of your advertising dollars.
Creative is presented with a tracking phone number as well as a specific URL . All leads that are generated in through this source are then tracked in the Spark Lead management system where you then may track the lead through the sales. Only then will you know how well val-Pak advertising will work for your business.
We take the guess work out of marketing your business and provide turn-key granite marketing services for your business.

Val Pak Creative Examples:

CGW-ValPak-Ad-Print-Advertising-Back
CGW-ValPak-Ad-Print-Advertising-Front
 

New! Countertop Color Application - Lead Capture

New! Countertop Color Application - Lead Capture

One of the issues with customers looking for colors online is that the color of interest is typically a small swatch or is of a slab. In some cases they may find a photo of an application but that is rare.

Click here to Demo the Stone Color application

Display Stone colors and capture contacts!

options:
- add your logo
- define text and background colors
- change thumbnail sizes

Features: 
-You define the colors that are available
-initiates project and contact data collection
-shows swatch and full size application of colors
- user selects primary color of interest
-filter by name or color
- link from social media, website or blog and capture new customers


Setup Is Free - First 5 per month free -

Click here 5 Free Per month - Limited Time only


See various Application Full slab and thumbnails

Define Project parameters

Collect Contact Details

Lead Capture form to enable customer action on color choice.

Demo the Stone Color application here: http://www.granitemakeover.com/countertopcolors/

With the countertop color application you pick the colors that you want to market on your website. We then display the swatches and enable the customer to click through to see a slab, kitchen, bathroom, large scale, and close up.
We also allow them to see the color in the virtual kitchen designer.This application integrates easily into your current website, blog or social media with a simple link. The application will collect contact information when the customer has selected the color of interest. This application requires a spark user account for color presentation and customer data collection.

Please contact us if you are interested in having this application on your website.

877 877 1916

Click here 5 Free Per month - Limited Time only

 

Color app Plans


Free Plan - 5 lead captures per month.


$20/month more than 5 but less then 25 lead captures per month.


$50/month more than 25 but less then 50 lead captures per month.

Billed on the first of the month for the prior months activities.


$75/month more than 50 but less then 75 lead captures per month.


More than 75 lead captures $1/capture/month more than 75 lead captures per month.

terms

  • Billed on the first business day of the month for the prior months activities.
  • Payment due on the 5th of the month via Paypal.
    • if payment not received by the 6th the application will be disabled.
  • We will review the lead captures and remove tests, duplicates and "mickey mouse" captures.
  • the price point is designed so that we do not negotiate on the remaining contacts made in a given month.
  • We will set you up on a subscription or store a card on file for you for processing

Click here 5 Free Per month - Limited Time only

US Demand for Countertops to Reach 810 Million Square Feet in 2019

September 17, 2015 (Investorideas.com stocks newswire) Demand for countertops in the US is forecast to increase 4.2 percent per year to 810 million square feet in 2019, valued at $29.3 billion.

Growth will be propelled by a rebound in new building construction activity as well as increased spending on improvement and repair of existing structures. Value gains will also receive a boost due to a shift in the product mix from laminates to higher priced alternative materials. The health of the residential market is critical to the countertop industry as it typically accounts for about four-fifths of countertop demand. These and other trends are presented in Countertops, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Engineered stone, natural stone, and various niche materials are forecast to achieve above average gains through 2019.

A drop in the average price for granite (partially due to an increase in low-cost imports) over the past decade has made this material available to a larger portion of the mass market. A moderate pricing structure and consumer preference for the appearance of stone will promote granite demand as home remodeling and new home construction ramps up. “While the continued mainstreaming of the material bodes well for overall granite countertop sales,” notes analyst Pamela Safarek, “it also suggests that high-end homes, as well as businesses, are in the process of moving on to other, less commonly used surfaces. As a result, engineered stone, natural stones other than granite, and niche materials such as various metals, concrete, and recycled materials will benefit as high-end homeowners and business owners seek novel, higher-value materials to distinguish their countertops from the mass market.”
Laminates are the largest product type, although their share of the countertop market will continue to slide due to intense competitive pressure from alternative surfacing materials. Nevertheless, laminates will maintain a significant share of the countertop market and account for over one-third of additional sales through 2019. These materials remain popular, particularly for the budget-conscious. Product developments providing a more stone-like appearance, such as high-definition graphics and complex edges, will also help to limit the decline in market share.
Investorideas.com Newswire