Category local Online Advertising Service

Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.


Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.


Lets partner up and grow your countertop business!

877 877 1916

Look ahead Local Countertop Marketing to 2019

2018 Was a year of transition. Mobile devices have flooded the market and driven websites to be fast, scale-able and listing priority has switched to how you rank on the mobile search.

So in august of 2018 google was managing 2 databases to drive search results. the original listing and a mobile listing. in august google started to transition rankings to the mobile listings. This took how the website ranked in this new mobile listings as the priority and then re organized the rankings of the websites. Many of our sites did not move. some did.

With our partner websites we have seen a continued rise in mobile device traffic from 50% in early 2018 to almost 65% at the end of 2018.

We have followed these changes through out the year and have made adjustments to some of the website.

We have followed googles lead and seen the AMP project "accelerated mobile pages" flop. We test our pages on googles speed test application and ensure that we are above average for website speed and website development strategies.

One of the biggest issues in order to compete is to scale down the mobile version of the website a lot. We have developed a mobile website platform that is extremely fast but this forfeits a lot of the fancy website design elements that we bring to full screen devices.

in 2019 We will be rolling out a new device detection and mobile website that is screaming fast.

In order to do this the mobile website is void of fancy graphics and animation. Scaled down images and less java script and calls to outside objects.  With mobile We now focus on delivery of content and message for mobile users. to do this the website must load quickly and deliver on your competitive advantages on the first page.  The applications that we build are also going through this transition to ensure that they work even better on mobile devices.

SSL, (https://) Why do we need SSL? SSL is an encryption layer that secures the transaction of the website content over the internet. Primarily designed for eCommerce. Google is now enforcing this for all websites. The main reason I see is that a lot of hacking has been going on in 2018. This hacking has been to add links to websites on the internet and link traffic to website selling specific products as well as mal-wa-re and other ill intended products. This can be as simple as posting a link to your blog to breaking into your websites database or rewriting your websites files. by adding SSL - (by design) your website is then not able to serve links or content that is not behind SSL.  This helps to combat serving links that your website is not intending to serve to the audience.

Many of our websites and our partner websites have this in place for 2018 and we are rolling this out to partner websites in 2019.

NEW 2019
Our Virtual Kitchen designer is getting a face lift as well as a couple new mobile formatting features to make it more user friendly.

NEW 2019
Same goes for the Instant countertop Estimator which with the new version has drag and drop kitchen layout and passes all the details of the design in the email notification.

NEW 2019
Spark Lead manager
now excepts mobile call to action as a lead type with long code call tracking and we have released a new actionable items section to help your teams monitor actions they should be taking to move your customers through the buying process.

NEW 2019
Color Selection Application
is live with lazy load for fast mobile device loading and each color links now to kitchen bathroom slab and other views of the material. Visitors then select the color of interest and define project parameters to then immediately submit these details for review to you.

All these changes are in effort to increase the websites ability to capture the local customer and continue to drive the ROI. Looking forward to a great 2019.

Custom Countertops is projected to be a 14.5 Billion dollar industry by 2024. We are all position for some solid growth in both residential and commercial custom countertops for the foreseeable future.

Granite Countertops local Online Advertising Service

FireUps(R)  provides online marketing services for granite fabricators. 
Our consumer website www.granitemakeover.com is designed to convert the worktop/countertop customer into a lead for your business by answering many of the questions the customer has during this purchasing process. We offer a kitchen designer to help the customer make color decisions, we offer the instant estimator to help them to generate a ballpark estimate, and we customize the galleries and the home pages to reflect your quality, service and value. Since these leads are exclusive to you and we have educated them on your products and services, this increases the quality of the information we collect and intern shortens the sale for you.
The key to our success: At the core of what we do is marketing – Our spark lead management system enables us to capture data on every lead we generate for you and present it to you. You have tracking features to track the lead through your pipeline and this gives us real-time return on investment(ROI). We use it to track the quality and the volume of leads we generate for you and you track the new workflow. We can even track leads generated by other sources like TV, radio and print. The Spark system helps you to maximize profits by tracking ROI from all your lead channels.
One last note. We also offer our applications for integration into your website. To install the kitchen designer, instant estimator, or our new social stone colors search feature into your website is a snap, its as easy as dropping a link on to your website and social media sites. By adding these applications to your websites this will not drive more traffic to your sites but they will help you to convert more of the traffic that you currently have.
Thank you for checking us out and I look forward to hearing from you.


FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877 OR 877 877 1916