Category granite business marketing

2020 post covid19 - direct to consumer countertop sales

How do we evolve the direct to consumer countertop sales in 2020. 

Think about how to transition more to online and less direct consumer interaction. 

Here is a quick story about my experience before this all happened to us.

I actually never met a sales person when I had my countertops done back in 2015.

Here is how it worked.. I looked for a company that was not afraid to publish a price online that seemed reasonable. When I called them to discuss what I was looking for they were very clear about the process and how the pricing worked. 

I looked at some colors and textures of material that I found online and collected a few colors that interested me.

Planning prior to company interaction

I took some basic measurements, drew the shapes of the countertop pieces, applied the measurements to the drawing and emailed that to sales.. Based on this the sales person was able to estimate the square footage and give me a ballpark price based on levels of materials that I also provided. 

In this case they sent me to a slab distributor where we were able to see many slabs in person in a large warehouse and my wife and I could see all the various materials. I was able to direct my wife to material that was in our budget based on the information provided which helped us stay focused on what was reasonable.

Based on the material and the specific requirement of my project I was given a price as long as the measurement that I provided was not off by too much the price would remain the same. This was reasonable. I said the sf was 52 and they came back with 55. I selected an undermount sink that I wanted and they provided this as well.

All kitchens are not created equal

My specific design had one section that was very close to being too large to avoid seams on the slab I selected. The sales person notified me that the specific slab I chose would have required a seam but material was available that could avoid this as it was available in a slightly larger size. This then meant that I would have to either go look at the slab or trust them that the slab was acceptable. My response was I will trust that you would not put anything in my house that you would not put in your own, and agreed to proceed without seeing the actual slab. 

At this point an onsite template was required and installation. These 2 events were scheduled on the one call and within 2 weeks our new countertops were installed.

This limited exposure to staff and the process was very easy. The slab yard was in a busy city but only 5 other people were at the slab yard looking at material at the same time. I was only exposed to 1 person at the front desk that asked who my company was and handed me a form to complete once I had selected material. 

When all was said and done we were very happy with our new granite countertops.


  • Providing PPE (personal protective equipment) such as masks, gloves and sanitation sprays and wipes for staff that enter the home and provide this for your worker when interacting with the customers. 
  • If you have onsite material. Limit the number of people that access your indoor slab yards. Move natural material to outside yards when possible.
  • Request Appointment only for onsite visits to manage the number of customers at your location at one time.
  • Define the process on your website to increase customer confidence and that interacting with your countertop business will be a safe experience.
  • For customers that are not able to take measurements encourage them to send you photos of the project where you may estimate the surface square footage based on cabinet sizes and recognizable items in the kitchen.
  • I suspect a large portion of the population will have a level of germafobilia on the other side of this pandemic. Even if they don’t they will appreciate that you have adopted policies that put the general customers safety first.

We are FireUps.

We specialize in direct to consumer marketing service for customer countertop fabricators.

Marketing a custom Countertop shop will have new challenges as life gets back to "normal". Our Solution is powerful in that we can react in realtime to these new variable and provide data points around how we are reacting to these new market conditions. we can quickly adopt and change our business processes to ensure that we are meeting sales objectives. We do have market exclusivity factors so be sure to contact us soon if you would like to join us in the post March 2020 countertop industry.

Customer tracking

The only way to react to the changing market is to track your customers. To use marketing to understand what your customer is reacting to and change your practices and message to attract your customer. I do this in real time and provide statistics that we can make business and message changes to increase market share. All these principles can then be applied to any other channels that you use to drive the local consumer. We have been using these practices for the past 12 years to grow many custom countertop shops around the country.

Join Us!
or call 877 877 1916 for a free consult.

Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.

Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.

Lets partner up and grow your countertop business!

877 877 1916

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granite countertops Local Website LI NY

If you want to be #1 Local Custom Countertops Company We have the solution.
For the Past 5 Years Neoland Has been in the #1 slot for "granite countertops Long Island"
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The system is simple. Monitor the effectiveness of the website right down to the sale and the search engines reward us with a positive user experience and top placement based on our relevance to the consumer.

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Val Pak Print Ad Creative & Tracking

Traditional advertising tracking

For those clients that wish to advertise in some traditional advertising we will help you create and track your val pak advertising to ensure that you are getting the most out of your advertising dollars.
Creative is presented with a tracking phone number as well as a specific URL . All leads that are generated in through this source are then tracked in the Spark Lead management system where you then may track the lead through the sales. Only then will you know how well val-Pak advertising will work for your business.
We take the guess work out of marketing your business and provide turn-key granite marketing services for your business.

Val Pak Creative Examples:


5 Tips Working the Online Granite Leads.. Leave no stone un-turned

Online Granite Leads - Working the internet leads.

  1. Answer the phone during normal business hours
    The most important thing that you can do is answer the phone. Be sure that all inbound customer are meet with a pleasant voice and someone that can either table the call for a sales person well or can answer questions with confidence.
  2. If you missed the call .. Call them back ASAP
    The internet customer is one quick search away from the next local service provider. If you can't answer the call when it comes in be sure that you call them back at the next available moment. DONT WAIT TILL THE END OF THE DAY! If you do not call these people back they will find another company that will answer the phone in a timely manner.
  3. Send email responses - Don't assume the deal is sold
    When you receive a webform, RFQ or an estimate send an email and call. Don't assume that they are already a customer. Treat them like a warm prospect and position yourself as a resource to the to enhance the product and process. Be sure that they are aware of the benefit(s) of working with you but don't over sell on the first call or on voicemail.
  4. Follow up with all leads until they are closed.
    You have heard it in the movie rounders, on every call a sale is made, either you sell them or they sell you. Keep every lead alive until either the lead has gone with someone else for the service (find out who and why!!!) or if the project is off the table for the customer find out when you should call them back.
  5. Record detail to review later
    Keep track of each call with the customer, save details that would increase the quality of the next call.. "Johnny has baseball trip next month so we need to delay until September" note this so when you call back you can ask .. how was johnny's baseball trip? This helps make the connection with the customer.. shows that you [pay attention to details and are interested in the customer. This increases the perception of your company in the eyes of the customers and increases your chances to land the project.

The Spark Lead management system provides you with the interface and the tools to manage these details and share them across your entire sales team. The better the customer Relationship Management the better your conversion rate will be and the more sales you will make.


Granite Website Design, SEO Services - Start Marketing Today!

Granite Website Design: I want to bring you the local granite countertop customer!
See these actual results you can verify:
Granite Website design Keyword for search  engine                 |         
 Current Results                                  |                       
“Tampa Granite Countertops”            |
First Page on yahoo, google and bing |
“Granite Countertops SC”                     |
First Page on yahoo, google and bing  |
“Granite Countertops San Antonio” |
First Page on yahoo, google and bing  |
“Granite Countertops orlando”          |
First Pageon yahoo, google and bing  |
“Granite Countertops Salt Lake City”|
First Page on yahoo, and bing                |
“granite countertops phoenix az”      |
First Page on yahoo,google and bing  |
“granite countertops Austin”              |
First Page on yahoo,google(p2) and bing  |
“granite countertops los angeles ca” |
First Page on yahoo, and bing              |
“granite countertops philadelphia”  |
2nd Page on yahoo, and bing                 |
“granite countertops NH”                     |
First Page on yahoo and bing ,google(p2) |
Granite Website design Markets are exclusive by brand and I can only take one of fabricator in each market per brand URL.
Please contact us right away if you are interested in Granite Website design.
Granite Website Design

Granite Website Design

Granite Website Design

Granite Website Design

Granite Website Design

Granite Website Design

Granite Website Design

Granite Website Design

Why Our Website System Rocks:
·        It has tools proven to increase conversion to a sale
·        We rank on first page for local search terms
·        We actually markets your business.
·        It works with your current sales process.
·        We help you create a winning promotions based on our combined experience.
·        We track all actions and provide you with a tracking application to track your sales.
How long does it take to do Granite Website design?
·        We are seeing results on yahoo and bing in 2-4 weeks and google then picks it up shortly after. (results may vary)
·        $199 Setup Fee
·        We rank your business in local organic search!
·        Your first 10 contacts are FREE!
·        Then pay only $199/month after the first 10 contacts
·        No contracts simply pay month to month.
Reply to this email or click the link below and we will get right to work!
·        We are granite marketing professionals.
·        We have been marketing granite countertops on the internet for 5 years.
·        We have generated over 12 million in sales for our customers in this time.
·        Find out more at
We look forward to working with you!
*RESULTS MAY VARY. Search engines change all the time. We put forth our best effort to provide you with top results. Some markets may have greater competition than others. The service is based on a month to month subsrciption model so you are not locked into a long term contract. We also recommend that you give us 3 months to solidify placement. Restrictions may apply, subject to change without notice.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877