Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.


Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.


Lets partner up and grow your countertop business!

877 877 1916

Granite Countertops Advertising Marketing Results

We have many website that are ranking on the first page of the major search engines and even in the #1 Position.

See these granite countertops examples:

"Granite Countertops buffalo" you will find http://buffalo.granite-countertops.us
"Granite Countertops South Carolina" you will find http://southcarolina.granite-countertops.us
"Granite Countertops phoenix" you will find http://pheonixaz.granite-countertops.us
"Granite Countertops Austin" you will find http://austin.granite-countertops.us
"Granite Countertops Long island" you will find http://longislandny.granite-countertops.us
and many more...

4 major factors contribute to this high rankings:

Relevance: The website is highly related to the keyword that is being searched for. The website is constructed in such a way to attract customers with optimized content to be displayed in the listing and the website landing pages are optimized to the target keywords being searched for.
Keywords: Targeting your local market and ensuring that the on page content relates to the search term.
Domain: Keyword rich domains are one of the highest ranking factors for creating relevance to the search term.

The above factors are mandatory for high rankings. BUT! in order to stay on the first the last factor is required.

Perceived Value: Without perceived value you will not stay on the first page for long. Ensuring that actionable copy is in your SERP content is essential to staying on the first page - Watch out because the search engine does not want that in the listing. They want you to pay for advertising to put your perceived value on the SERP's page. Be prepared to move your content around over time.
 

Starting @ only 199/month - 60 day money back guarantee - Limited Time only

Without having to touch your corporate website we can start driving customer online within 24 hours to you. Are You ready? Call today 877 877 1916

 

Watch out for these solicitor calls & Emails

I had a company call me to tell me that my clients website was not effective because it did not have conversion tracking and remarketing tags installed on the website.

Watch out for these type of call because they are ill informed.
They follow the Google playbook to a tee and do not do any thinking for themselves.
These tools that Google provides are great when used appropriately.

Conversion Tracking

The purpose of conversion tracking is to collect data on check out pages or other metrics that you define. This is great for website that all or most conversions actually happen on the website. This data is then applied to your PPC campaigns to optimize your ads and help to increase sales. All sounds great right. For Our clients (Local Direct Sales through website and phone) we know that at least 50% (which is our target) of the conversions are through phone calls. This means that at a minimum the conversion tracking metrics that are used to optimize the campaign are at least 50% off! That is way to high or me to trust such an application to manage my clients budgets. Google now offers 800#'s that can be used to track calls on your website to address this deficiency (Jan 2015) Problem!!! 800# reduce website conversions for local businesses.

Remarketing Tag

This is an interesting tool that helps you to target visitors that have visited your website previously and present them with an ad to invite them back. Sound pretty cool right! It is, BUT, this only works on websites on the display network. The display network is a network of advertisers that use the adsense service on their website. This traffic tends to be of less quality and lower purchase intent then your direct source through search engine marketing.

Google Campaign Recommendations

We have spoken with many google campaign support specialists and implemented many of the recommendations that they provide. For the most part we find that the recommendations provided typically increase costs and do not increase volume, targeting or quality. I guess that makes sense for Google.
If you are seeing results on your campaigns that are solid then stay the course.

What is most important is that you see the ROI your are looking for over any recommendation.

Local Granite Advertising Solutions

I was looking at my competition just today and realized our process is not being touched by our competition. Everyone is very careful with their words and skating around actually saying they will produce any results.
Maybe we are "taking for granite" that we already have first page results for many of the keywords that you would want for your business and that when you use our service you benefit from this results from day one.
What they are not telling you is that even when they achieve this result it does not mean that you are going to see any more business. The business leads that you generate are not a product of you being on the first page of the search engines. It is a product of your ability to create greater perceived value. To know what your audience is looking for and to address these needs with the best of your ability and to shorten the sale for you.
You basically want your sales people taking orders. 


We talk about sales and results with you. We talk about ROI on actual business generated. 


We do this in DAYS not months. 
So what sets us apart?

  1. We focus on the user experience
  2. We provide the consumer with solutions and answers to common questions
  3. We make it easy fro the customer to choose to work with you
  4. We work with you in your process.
  5. We work with granite fabricators all over the country and bring solutions to you.
  6. We know if you are going to be successful in the first few days.
Check us out www.fireups.com
877 877 1916
We look forward to working with you.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

10 things you need to track your ROI of your PPC Campaigns

1. You need a website that can manage the users attention
2. You need content that is relevant to the keywords you will buy
3. You need to monitor your site traffic
4. You need to monitor your pages per visit and your bounce rate
5. You need to have a call to action
6. You need to know your competitors
7. You need to know what your competitive advantages are
8. You need to be-able to track conversions
9. You need a promotion
10. then you can advertise and track your ROI

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877