Countertop Marketing 2020

I would like to introduce myself. I am Paul Gallagher owner of Professional Remarketing Group, and the FireUps Local countertop marketing solution.
My focus is on direct response marketing and lead tracking to see ROI in real time. Since 2009 when i had my first countertop partner I have grown this service to providing over $20,000,000 per year in direct to consumer countertop sales nationwide.

"My denver partner would have closed 2 weeks ago based on the dip in activity. We quickly made and adjustment to message and bounced right back to solid response from the market. As we roll out into the coming weeks we will then be making more adjustments based on how far out the book out is as well as responding to any supply chain issues as they arise"

The key to our success...

...through this difficult time has been our ability to see and track response to programs and adjust perceived value to ensure that any customers in market are continuing to come to us. We track the click through the sale with our lead management tool. This enables us to make adjustments on the fly and respond to changing market conditions rapidly.

I specialize in direct to consumer marketing for the countertop space and have been honing this service since 2009.

I found when stock markets fumbled in 2008 a focus on investments in tangible items increases and we could be in good position to grow your direct to consumer sales. Investments in the home have the prescription of a stable return on investment so a tendency to put money into the home will increase. Especially if home sales and values slow or decline.


Many of your local competitors may not come back from this.

Especially if we see supply chain issues in the foreseeable future.  Access to slab yards and certain products could cause issues for some and make it difficult to provide service. We will look at your position and make adjustments to message and perceived value to tap into what the post 3/2020 customers looks like. Desperation could settle in and we could see wild changes in competition and strategies. This is where our ability to track and monitor success will be essential to navigating the next weeks months and years.

Key Employee Changes

  • You may find if you had to close that key employees could now not be available.
  • New Employees may be available from other businesses. This can strain your business or your competitions business. It is essential to be aware of this and react quickly to employee issues to continue to provide service.
  • Stepping up policies for sanitation for your facilities and for your interaction with people and their homes. This will be important in the short term for both your employees and for your customers.

Bailout monies

Get in line to get yours but from what I can tell this will cover payroll employees and operating expenses "without payback". Any other use of the money will have to be paid back with interest. That leaves owner operators without a bail out.

I will work with you to leverage what we will find as new competitive advantages
and help you adjust strategies in real time as businesses get back to work in the coming weeks.


Lets partner up and grow your countertop business!

877 877 1916

New Lead Management Feature - Document Management

Click to attach a document

You now have the ability to associate files to a lead in the system. Let's say you have a contract or a drawing from a customer. You can scan this document and associate it with the lead in the spark lead management system. Each time you pull up this lead any documents that are associated to this lead are able to be pulled up easily within the interface in the native format that you uploaded the file.

Open a Lead to attach a document
Open a Lead to attach a document
Click to attach a document
Click to attach a document
Locate File to upload
Locate File to upload
Document Uploaded Successfully
Document Uploaded Successfully
Click link to view attached Document
Click link to view attached Document
View Attached Document
View Attached Document
Delete Attached Document
Delete Attached Document
Attached Document Has Been Deleted
Attached Document Has Been Deleted

Features

Upload a document:

Associate a document to a lead. this could be a sketch. contract. Signature page, Exit interview, 3d design, Slab preview, renderings, template files. Basically any document that you want to associate with a customer for future reference.

View A document:

on the lead page any document that has been uploaded to the system that is associated with this lead will be link from the lead page. If the document can be viewed in a browser it will display otherwise you will be promoted for a download of the file.

Delete a document:

You are able to delete a document that was associated with a lead. Click delete next to the document name in the list and then hit confirm on the next page to complete the process.

All documents will be archived after 24 months. If you need access to a document that is older that 24 months please contact your FireUps representative.

New Spark Lead Management Feature

We have add a new "View" Mode where you an see your leads in columns. This helps to view the progress of your leads and quickly see any issues as leads move through the various statuses that you set on your leads. When you change the status of the lead it moves into the respective column. Enjoy!
We have also added a payment button for easy access to make a payment and instantly print or email a receipt. With this feature you can pay for any of our services and keep your account active. You will define the amount you pay on the paypal screen.
 

New Help desk feature added to spark lead manager

We have added a new help desk app to spark lead manager. 
This applicaiton will help us track your requests edits and offer changes. You can find this icon in the main navigation of spark. Please feel free to try it out. 
Again any edits, feature requests or promotion changes should be entered here. You may still call to discuss but this is where we will record the change and keep you up to date on progess

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

New Summary View For the Spark Lead Manager

We have updated the Summary view to provide more details on your campaign performance.

 

  1. #1 days lead Type chart = Is a pie chart that represents your leads by source.
  2.  #2 days lead Activity chart = Is a pie chart that represents your leads by activity.
  3. #3 is a filter to change the time frame for the report. This view allows you to see progress over time
  4. #4 lead volume by day.
  5. #5 is the lead lapse time. Excluding leads that have not been updated or ones tat are flagged as bad this is the amount of time in hours to show you the average age of a lead within the system before it is managed. This number should be fairly low. The sooner you take an action on a lead the better your time will be and the more opportunities to sell your service.

 FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Spark lead management Feature Update: Multiple Accounts

Spark lead management Feature Update:

We have added the ability to manage multiple accounts. Since our launch of the cabinet marketing Service many of our countertop clients have been taking advantage of our cabinet marketing service. to facilitate this we have added the ability through a single login you are able to manage both accounts. All your leads are right at your finger tips.

When you login to your master account a drop down box appears where you can with one click switch between accounts.
Tracking the performance of your campaign in real-time is the secret to our success. You can track your ROI, Manage all of your leads, and track the progress of your sales team all in one easy to use interface.

Spark Dashboard

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Spark Lead Management CRM and Workflow Management

I provide a tracking application with our advertising program that enables me to track a customers ROI in real-time. We start with online typically because that is the most effective form of advertising for the customer that is looking to compete in todays market. We implement call tracking as well as track every contact method and provide a CRM where the user is able to track closing ratio for the channel as a whole as well as by individual sales rep.
The next phase is to implement tracking phone number and tracking URLS in traditional advertising to monitor true ROI from traditional media.
We have coined the term Cost Per Install as the true measure of success for the fabricator as we use this to track performance.
CPI = is what it costs in advertising dollars to generate a sale. Once we have 1-2 months of data and this number the fabricator can typically increase or decrease the ad budget to reach the desired sales goal.
My best clients are between $100 and $150 Cost per install. This is a reflection of the competitive nature of the promotion and our ability to capture that customers contact information with our website tools. We emphasis to our customers that the internet customer is different than the traditional sale. What I like to do is to put my customer hat on. What is in the mind of the internet shopper for stone? Typically I have a quote from the box store in my hand or from the recommended stone shop from Jimmy down the street. Can I get more for the same? or Can I get the same for Less? They are also trying to make some design decisions around color and over all design.
This is where I help the fabricator to attack. Once they understand this as well as how to create greater perceived value they will see a rise in opportunities in conjunction with our marketing program. Since we track everything we can tell in just hour the effectiveness of a promotion and tweak it until we are right in the sweet spot. The sweet spot being that the clients phone is ringing, appointments are bing set and deals are closing at the target cost per installed countertop.
We have really dialed this in with our customers to date and typically can direct them to a good base of business for B2C.
I was at a BNI meeting the other day and the guy 2 seats down stands up and tells a story about how he sells tires as a package price rather than price per tire. His long time customer comes into the store and states “I just got tires for $104 a piece and your $125, I got a great deal” he proceeded to ask about mount balance fees, stems, etc .. and the guys said yeah that was extra. The long time customer did not look at the bottom line price they simply looked at the tire price and remembered that. In that customers mind they got a great deal and did not remember the bottom line price .. just the price per tire. I looked at this guy and just wanted to show him the way but it was not the time.
Some people shop on bottom line but most everyone markets itemized pricing to increase the perception of less cost for the same service. When you ask them later about price they will typically state the per square foot price rather then what they wrote the check for.
We call this application Spark. This application is a lead management tool/ CRM/ Workflow management that can work for virtually any industry that has sales people.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Spark Has Gone Mobile




Sparks New mobile application enables customers to manage customers on the move. The mobile applicaiton is a scalled down version of website application where you can access all your leads right from your mobile devices. Contact the customer via phone or send and email and update the stateus, set estimates, templates, and schedule installs. This can keep admin staff in the loop on every deal in realtime as they have access to the same data from desktops and their unique login.

Contact us for a demo of Spark and the Spark Mobile applications.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

FireUps Announcement Lead Management Solution Spark -


FireUps Local Online Marketing Service has officially released our online Lead Management Solution Spark! Spark enables the everyday small business owner with powerful tools for managing all current business channels and track there effectiveness as well as grow the business withe the intelligence to make the right decisions.

Spark Lead Management solution tracks all phone calls and web submissions and provides Customer Relationship Management (CRM) functions to further enhance the power of the tracking system. Once in place our customers can track every dollar invested on marketing the business back to actual sales. Monitoring the effectiveness of your marketing dollars as a small business just became a REALITY.

Although this tool was developed to support our primary client base of granite and natural stone fabricators this application has also been used successfully in many other verticals

FireUps® Local Online Marketing Solution

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line.

Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!

If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!

ireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Granite Lead Managment: FireUps.com Local Online Marketing

Granite Lead Management

As a lead enters the system the system removes duplicates as best as possible but in some cases the use may fill out a webfprm and call from a different line then they just provided so in some cases duplicate lead records can enter the system. In this case we suggest that you simply consolidate the lead on one of the the records provided and see the other as a duplicate. This keeps the interface clean with only the valid leads in your view.

In some cases bad contact information may be submitted making contact with the lead not possible. in this case simply se to dead with bad contact information and the lead will then be removed from the default view.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877