Small Business Disaster Recovery - How your small business will recover from covid-19

With this unprecedented event and the closing of many businesses.

Get ready to adapt your small business. Small business is being hammered right now, supply chains are being overhauled, get ready to reinvent your business.

  • Most small businesses are not looking at the big picture unless they have access to marketing data.
  • Most small business will not recover without a plan and the ability to look past next week's payroll.
  • Most small businesses will need to take action today to start to react and adapt as we all get back to work.

Every aspect of how we used to do business will be changing.  Here we will look at Cons from an event like this and how we can turn those into a Pro for our business! How do we stay open, How do we succeed when the doors open again. How do we adapt to the new market and maintain and even grow our business?

So What is Happening Right Now (CONS):

  • Most all non essential business have closed.
  • Some Businesses will not re-open.
  • Consumer spending habits will change.
  • Demand for products and services will change.
  • The way people behave will change.
  • Supply chain will change.
  • Prices for products and services will change.

How to we address these changes (PROS):

  • Most all non essential business have closed :
    We have been focused on the Construction segment for the past 12 years. These services are high on the Essential business list and have been able to operate through most of this crisis. With our ability to track spend and monitor ROI on the other side we have been able to keep operations moving. When competition has closed down due to not being able to monitor supply and demand needs in real time we have a leg up on the competition.
  • Some Businesses will not re-open :
    Strategic Hiring of new employees that can bring more business : add new business segment : increase the quality of service provided : increase efficiencies : drive revenue
  • Consumer spending habits are changing :
    expendable income : investments : tangible ROI for the consumer changes. This creates opportunity where it can be unexpected.
  • Demand for products and services is changing  :
    Certain products and services can see wild changes in demand. This is where message is key. Consumers want the dollar to go farther. Diversity of product offerings can attract this new buyer.
  • The way people behave is changing :
    In this specific case of virus/pandemic we look to how we can ease consumer concerns when interacting with our business. What policies do we have to address these concerns and how do we deliver this message to our customers.
  • Supply chain is changing : the way to access products for your service may change and the demand for these products may also change. Be prepared to gather this intel and be fluid with expectations for customers. expect to spend more time trying to locate products consumers are looking for and focus on products that you are sure that you can access.
  • Prices for products and services will change: Providing prices for products will change based on basic principles of supply and demand.  Only price products and service you know you can have on hand. in the short term be cautious of offering products & services based on typical turnaround time of vendors in the past.

So what are our next steps to reinvent our small business and succeed as we come out the other side.

Data Data Data!

Marketing provides us with a strong understanding of what is in demand, how the market is responding to our message and tracking our Return on investment. This is how we make decisions and manage our business moving forward. We pay close attention to supply and demand. My partners are in good position as they have the tracking required to understand advertising costs associated revenue coming in the door. We are able to adjust to supply and demand to maintain demand as the market changes. Many of my partners are still operating and managing target book out 10 days into this pandemic.

On site product limit's supply chain impact.
Really the only businesses that i was not able to keep open were ones that by law are forced to close and those that did not access to product due to closure.
Clear Sign of what is coming in the coming weeks

in real-time we have been able to monitor these changes in demand and react to it changing message and monitoring response. as we come out the other side on this we will continue to make adjustments to message and adjust as required. In some markets I have seen 200% increase in search traffic ... 50% reduction in costs ... 50% reduction in new leads ... 100% increase in closing ratio... Nets out at business as usual. some wild changes in consumer behavior but because we can monitor all aspects of our online marketing strategy, adjust our message in real time and react to supply and demand changes we are well positioned to capitalize on the other side.

If you are a Custom Countertop fabricator in the US and want to get control of your business call today 877 877 1916.

Any other businesses we will work with you on a first come first serve basis.

5 reason You need to redesign your granite countertop website

Instant Countertop Estimator
  1. You website is not responsive.  - This is one of the new quality cues that google is rGranite-Website-Design-Buffalorolling out. If your website is rankled well for local search terms you may find it falling off the list if it is not considered "Mobile Friendly". Google webmaster tools will tell you if your website is in compliance.
  2. I saw your website - When was the last time someone told you they came from your website. If you do not hear that your website is referring you customers then its probably not.
  3. 95% of customers that are using the internet to search for granite countertops already know what it costs. So why are they on your website? Think about that for a second. They are looking for value. Does your website provide any value. When you look at your website and see a website that has not changed in 5-10 years would you buy from you?
  4. Spark Lead Management

    Spark Lead Management


    Tracking your websites response. Do you have the same phone number on your business cards, website and the sides of your truck? Then you do not have an accurate sense of what is actually driving business for you. Tracking these sources separately is very important. Once you know where your business is coming from you can take 2 approaches. Add resources to areas that are working or add resources to areas that are not either way when you know where your business is coming from you can plan your future and grow your business in your direct.
  5. Conversion - Customers demand that they can access your information quickly and easily. That they can find what they need on your mobile website and that the full website provides them with the information that they need.We have created tools that engage the user with your brand. That keep them on the website and help them answer some critical questions they may have quickly. We provide them with a window into your business and we capture between 10-20% of these visitors contact information. That's powerful!
    Your website needs to be an extension of your sales process. It is your 24/7 sales person shortening the sale for you and driving new opportunities for you to keep the lights on. This representation of you does not have to cost a pile of money. With the right partner you can turn this around and start running your business.

We are FireUps Granite Countertop Marketing professionals. We have been providing turn key website development, Local Online Marketing, Lead Generation and Project tracking services for the past 6 years. We take the lead generation process a step further than the rest. We help you track the entire process. By tracking the process you know your ROI 24/7 /365. No guess work. You will find deficiencies in your process and be able to react and change quickly to become that well oiled machine. We have helped many business that were ready to close up shop when the recession hit to become lean, mean recession proof granite countertop fabricating machines.

Call us for a free Consultation 877 877 1916

Markets are exclusive so contact us ASAP.

 
 

New Spark Lead Management Feature

We have add a new "View" Mode where you an see your leads in columns. This helps to view the progress of your leads and quickly see any issues as leads move through the various statuses that you set on your leads. When you change the status of the lead it moves into the respective column. Enjoy!
We have also added a payment button for easy access to make a payment and instantly print or email a receipt. With this feature you can pay for any of our services and keep your account active. You will define the amount you pay on the paypal screen.
 

FireUps Announcement Lead Management Solution Spark -


FireUps Local Online Marketing Service has officially released our online Lead Management Solution Spark! Spark enables the everyday small business owner with powerful tools for managing all current business channels and track there effectiveness as well as grow the business withe the intelligence to make the right decisions.

Spark Lead Management solution tracks all phone calls and web submissions and provides Customer Relationship Management (CRM) functions to further enhance the power of the tracking system. Once in place our customers can track every dollar invested on marketing the business back to actual sales. Monitoring the effectiveness of your marketing dollars as a small business just became a REALITY.

Although this tool was developed to support our primary client base of granite and natural stone fabricators this application has also been used successfully in many other verticals

FireUps® Local Online Marketing Solution

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line.

Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!

If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!

ireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Lead Tracking Calendar View

The lead Tracking calendar view provides you with a view of the leads enteing the system over the calendar day. This view is interesting in managing the work flow and allows for the reporting of appointments set on the lead.

The calendar reflects new business for that day as well as any estimates installations or templates that you may have scheduled.

The status of the variosu leads also shows the movement of a lead through the system keeping track of active closed and contracted accounts clearly in this view.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!

603 617 3877