Small Business Disaster Recovery - How your small business will recover from covid-19

With this unprecedented event and the closing of many businesses.

Get ready to adapt your small business. Small business is being hammered right now, supply chains are being overhauled, get ready to reinvent your business.

  • Most small businesses are not looking at the big picture unless they have access to marketing data.
  • Most small business will not recover without a plan and the ability to look past next week's payroll.
  • Most small businesses will need to take action today to start to react and adapt as we all get back to work.

Every aspect of how we used to do business will be changing.  Here we will look at Cons from an event like this and how we can turn those into a Pro for our business! How do we stay open, How do we succeed when the doors open again. How do we adapt to the new market and maintain and even grow our business?

So What is Happening Right Now (CONS):

  • Most all non essential business have closed.
  • Some Businesses will not re-open.
  • Consumer spending habits will change.
  • Demand for products and services will change.
  • The way people behave will change.
  • Supply chain will change.
  • Prices for products and services will change.

How to we address these changes (PROS):

  • Most all non essential business have closed :
    We have been focused on the Construction segment for the past 12 years. These services are high on the Essential business list and have been able to operate through most of this crisis. With our ability to track spend and monitor ROI on the other side we have been able to keep operations moving. When competition has closed down due to not being able to monitor supply and demand needs in real time we have a leg up on the competition.
  • Some Businesses will not re-open :
    Strategic Hiring of new employees that can bring more business : add new business segment : increase the quality of service provided : increase efficiencies : drive revenue
  • Consumer spending habits are changing :
    expendable income : investments : tangible ROI for the consumer changes. This creates opportunity where it can be unexpected.
  • Demand for products and services is changing  :
    Certain products and services can see wild changes in demand. This is where message is key. Consumers want the dollar to go farther. Diversity of product offerings can attract this new buyer.
  • The way people behave is changing :
    In this specific case of virus/pandemic we look to how we can ease consumer concerns when interacting with our business. What policies do we have to address these concerns and how do we deliver this message to our customers.
  • Supply chain is changing : the way to access products for your service may change and the demand for these products may also change. Be prepared to gather this intel and be fluid with expectations for customers. expect to spend more time trying to locate products consumers are looking for and focus on products that you are sure that you can access.
  • Prices for products and services will change: Providing prices for products will change based on basic principles of supply and demand.  Only price products and service you know you can have on hand. in the short term be cautious of offering products & services based on typical turnaround time of vendors in the past.

So what are our next steps to reinvent our small business and succeed as we come out the other side.

Data Data Data!

Marketing provides us with a strong understanding of what is in demand, how the market is responding to our message and tracking our Return on investment. This is how we make decisions and manage our business moving forward. We pay close attention to supply and demand. My partners are in good position as they have the tracking required to understand advertising costs associated revenue coming in the door. We are able to adjust to supply and demand to maintain demand as the market changes. Many of my partners are still operating and managing target book out 10 days into this pandemic.

On site product limit's supply chain impact.
Really the only businesses that i was not able to keep open were ones that by law are forced to close and those that did not access to product due to closure.
Clear Sign of what is coming in the coming weeks

in real-time we have been able to monitor these changes in demand and react to it changing message and monitoring response. as we come out the other side on this we will continue to make adjustments to message and adjust as required. In some markets I have seen 200% increase in search traffic ... 50% reduction in costs ... 50% reduction in new leads ... 100% increase in closing ratio... Nets out at business as usual. some wild changes in consumer behavior but because we can monitor all aspects of our online marketing strategy, adjust our message in real time and react to supply and demand changes we are well positioned to capitalize on the other side.

If you are a Custom Countertop fabricator in the US and want to get control of your business call today 877 877 1916.

Any other businesses we will work with you on a first come first serve basis.

Pay Per Click First

Why do we recommend pay per click first when your are starting or re-evaluating your online strategy... Because this gives you insight into what the market is doing. You can make some intuitive decisions on what the right keywords are but studying the landscape online but you still don't truly know what customers are responding to until you actually generate business. And to add insult to that I find that on keywords that we rank #1 and #2 people still click on the PPC advertising.

I think that the power of PPC advertising is in the delivery of the message. I have dominated local online markets for clients and still to this day without the PPC campaign the amount of customers would shrink quickly. the customer that comes from ORganic has a higher bounce rate and typically a shorter time on site than the customer that is shopping the promotions in the adwords campaigns. I even find that when I shop that the PPC ads are more relevant than the search results when it comes to the targeting. They also get straight to the point which I like as well.

Organic is validation as well when you scan the page.. if you are in paid placement in the organic results and in the google places for local search you are 30 Times more likely to put that person on your website.

So here is the tips:

  1. Start with Paid
  2. Make some sales
  3. great your Google places account and link to it 😉
  4. and invest in organic and local listing.

That's a great start. Contact Us fireups today to get your business going tomorrow.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

PRG Design does not just build websites

We don't just build website because just a website 90% of the time will not help your business generate more business.. The other 10% are people that will use the website to complete a sale so you must be generating interest in your products and services elsewhere.

There are sooo many sites out there that are just missing the boat and actually may be doing more harm to your sales efforts then good.

Our program is design around generating results at an agreed upon budget. Through this process we consult with you to determine whether or not we are a good fit for each other.. before a dime is ever spent.

We evaluate the market potential and put a plan in place.

This plan is designed to minimize your financial exposure and to get your phone to ring with new business right away.

Check us out online at www.prgdesign.com and www.FireUps.com and if you have any questions don't hesitate to call 603-617-3877 I will be happy to answer any of your questions concerning online marketing, website design and the creation of your "Sell website"

We have had great success with our Granite Countertops NH clients, if you would like to speak with one of them please contact me first.. ask for Paul

Florida Granite Contertops Launch

3 Months Ago PRG Design began providing Local Online Marketing Services for Granite Conversions Inc. in Pembroke Pines Florida. Since doing so we created a new website for him which is scheduled to be his primary website. Granite Conversions is in one of the most competitive areas of the country to compete for granite fabrication and installation.
Over the last 3 months working with Granite conversions has been a pleasure we were intregued by the opportunity to see how our program would do in this Market. Well as I suspected we were able to get things going for granite conversions and they are now positioned for growth rather then worried about where the next job will come from.
If you would like to know more about how http://www.prgdesign.com/ and our http://www.fireups.com/ service please feel free to poke around and if you are in need of FireUps just give us a call. The number is on the contact us page.
Thanks for Reading, Hope to hear from you soon.

Affordable Granite Adwords campaign knocks it out of the park

UPDATE: One Year Aniversary of the program Netted more that 39,000 visits to a website that did not exist before november 2008. Affordable Granite Countertops has what it takes to provide superior Quality Service and Value to New Hampshire Maine vermont and Mass

Local granite countertop supplier has launched an adwords campaign with PRG Design. Goal to be at the top of the results with reasonable costs. We have been successful to impliment a campaign that has turned things around and they are now running 7 days a week to keep up with demand.

Contat us today for your online marketing needs
prg@prgdesign.com

Choosing a web site designer

A lot of people are hanging out shingles as web site designers these days. How do you decide which company to use? Selecting a web site designer is like choosing any service provider: the more you know, the better off you are.

Local or long distance? You can locate a lot of designers by going on line and checking out web pages. Theoretically, you could choose someone in California to design your web site and communicate with him or her by telephone, fax, email, and snail mail. However, if you’re new to this, being able to see someone face to face could be important. Maintenance and upgrading are issues to consider, too.

Experience counts. Look at the work a designer has already done. Ask for references and follow up on them. Ask about the working relationship, turn around time, pricing, follow up, and responsiveness. If you need an online store, find someone who is capable in all the technology involved. Avoid having your site be someone’s learning experience. If you do want to give a brand-new company a chance, ask them to donate some or all of their time. They get experience and a demo site; you get a low cost web site. Timeliness issues can crop up with part-time web designers. Build reasonable but firm timelines into your contract.

Ownership issues. Be sure that you own the copyright to everything on the web site. Some businesses have had problems when they wanted to give a site to another developer for changes. Have your site set up so you can easily make changes yourself, through FTP software or a Telnet shell account. Having to go through your designer every time you want to put an item on sale or change your graphics will quickly become cumbersome. Designers are very busy people. Ownership should be addressed in your contract.