Why do we recommend pay per click first when your are starting or re-evaluating your online strategy... Because this gives you insight into what the market is doing. You can make some intuitive decisions on what the right keywords are but studying the landscape online but you still don't truly know what customers are responding to until you actually generate business. And to add insult to that I find that on keywords that we rank #1 and #2 people still click on the PPC advertising.

I think that the power of PPC advertising is in the delivery of the message. I have dominated local online markets for clients and still to this day without the PPC campaign the amount of customers would shrink quickly. the customer that comes from ORganic has a higher bounce rate and typically a shorter time on site than the customer that is shopping the promotions in the adwords campaigns. I even find that when I shop that the PPC ads are more relevant than the search results when it comes to the targeting. They also get straight to the point which I like as well.

Organic is validation as well when you scan the page.. if you are in paid placement in the organic results and in the google places for local search you are 30 Times more likely to put that person on your website.

So here is the tips:

  1. Start with Paid
  2. Make some sales
  3. great your Google places account and link to it ­čśë
  4. and invest in organic and local listing.

That's a great start. Contact Us fireups today to get your business going tomorrow.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877


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FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.