When the remodeling market slows and consumer confidence dips, businesses need to get strategic about attracting and converting customers. Here are some of the best ways to drive more remodeling sales in a sluggish market:
This is What we do at FireUps : Help you manage your message and drive more countertop sales.
1. Focus on Value-Based Messaging
- Highlight the long-term value of remodeling rather than just aesthetics. Emphasize durability, energy efficiency, and increased home value ( This is not working so much in 2025 because home values are inflated ) So the focus is more.. You're not moving so remodel instead!
- Offer financing options to make larger projects more accessible. (We have some solutions that don't have reoccuring costs to you..)
- Compare remodeling costs to alternatives like moving, showing how renovation is often the better investment.
2. Optimize Digital Marketing & SEO
- Double down on local SEO to ensure you're visible when customers search for “affordable kitchen remodel near me” or “best countertop installers in [your city].”
- Create targeted Google Ads and social media campaigns focused on budget-friendly remodels.
- Use compelling content—before-and-after photos, testimonials, and videos—to showcase successful projects.
3. Offer Promotions & Bundles
- Limited-time discounts on popular materials (like quartz countertops) or free upgrades (such as an edge profile or backsplash).
- Bundle cabinets and countertops together at a slight discount to encourage larger purchases.
- Referral incentives: Reward past customers with discounts or gift cards for bringing in new business.
4. Leverage Past Customers & Reviews
- Email marketing: Send promotions and reminders to past clients. Many may be considering additional upgrades.
- Online reviews & testimonials: Showcase satisfied customers on your website and social media.
- Offer small incentives (discounts, gift cards) for leaving detailed reviews.
5. Build Trust with Transparency
- Provide detailed project timelines and cost breakdowns to reduce uncertainty.
- Offer virtual consultations and online estimates for convenience.
- Show behind-the-scenes content on social media to build credibility.
6. Network & Partner Locally (This seems to be)
- Collaborate with real estate agents and property managers who work with homeowners considering renovations. ( Not as effective this go around as the real estate market is nearly grid-locked by high interest rates and high home values )
- Partner with home improvement stores to offer countertop displays or promotional events.
- Typically low margin business but can help make payroll
- Join home expos and local business groups to get direct leads.
- Commercial work has slowed as well but alway go to increase networking and get your name out.
7. Upsell & Cross-Sell
- When a customer is interested in countertops, suggest cabinet refinishing or backsplash installation.
- Highlight premium add-ons like waterfall edges, integrated sinks, or heat-resistant surfaces.
- Restructure the way you sell (call for more details)
- Look at new leading material sources(call for more details)
- My compeition is looking at this so I am not able to list all the ways we drive more customers today! (call for more details)
We have created new tools to help engage customer on your website.
Instant Countertop Estimator
95% of "Countertop Buyers" on the internet already know the cost from a box store or the local kitchen shop. What are they looking for? answer competitive pricing! Answer them in exchange for the oportunity to sell yourself! Integrate our estimator into your website and social media and drive more conversions today!
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