FireUps Countertop Partner Program

Simple. Fair. Performance-Focused.

We created this program for countertop fabricators who want more direct retail customers — without committing to large monthly marketing retainers.

Here’s how it works:

• $300 deposit to lock in the target market
• No monthly fees until your first deal closes
• Then a low monthly fee for unlimited exclusive contacts

No shared leads.
No percentage of your jobs.
No surprises.

Exclusive Territory Positioning

In each market, we partner with one company per service area.

That means:

• No shared homeowner inquiries
• No competing fabricators receiving the same lead
• No race-to-the-bottom pricing

When a homeowner reaches out, they are contacting you directly.

How The Program Works

Step 1 – Market Setup

We begin with a strategy session to understand:

• Your service area
• Your competitive advantages
• Your ideal customer
• Your pricing structure
• Your capacity

We analyze your local market and position you to attract qualified buyers actively searching for custom countertops.

Step 2 – Activation Deposit

A $300 deposit secures your territory and covers activation costs.

This deposit ensures commitment on both sides and allows us to begin driving traffic immediately.

There are no monthly fees at this stage.

Step 3 – We Drive Local Customers

We launch national campaigns designed to generate:

• Phone calls routed directly to you
• Web inquiries sent straight to your inbox
• High-intent homeowners ready for estimates

You receive realtime email tracking and a daily manager report.

Step 4 – First Closed Deal

Once you close your first project from our program:

• Monthly billing begins
• You move into our flat monthly tier
• You receive unlimited exclusive contacts

No per-lead charges.
No percentage of revenue.
No caps on opportunity.

Why This Model Works

This structure removes risk:

• You are not locked into a large monthly contract upfront.
• We are motivated to generate real opportunities.
• Once proven, the partnership shifts into a scalable system.

If you do not close a deal, you are not paying ongoing fees.

Performance Expectations

This is a partnership.

To maintain territory exclusivity, partners must:

• Follow up with leads promptly
• Maintain professional communication
• Sustain reasonable closing performance

We invest in markets where the relationship is active and productive.

What Makes FireUps Different

Since 2009, we have built infrastructure across multiple markets including:

• Organic search platforms
• Long-standing content networks
• Targeted local positioning assets
• Conversion-focused lead funnels

We understand countertop buyers — their budget concerns, material comparisons, and decision timeline.

We don’t just send traffic.
We position you as the trusted local choice.

Who This Is For

This program is ideal for:

• Established fabrication shops
• Companies wanting to grow direct retail sales
• Businesses looking to reduce dependency on commercial contracts
• Owners ready to scale intelligently

Secure Your Territory

Markets are limited to one partner per service area.

If you’re confident in your ability to close quality customers and want a fair, performance-driven marketing partner — apply today.

Join Us