on feb 18th google rolled out a change to the presentation of ads on the search engine.
In short They dropped 8 ad spaces from the first page of any search result.
Google now only has 7 ad spots on the first page and only 4 above the organic results.
Here is what we need to watch for. Because of the reduction in inventory a couple things can happen.
Some advertisers will drop out
Some advertisers will increase spends to get into the top 4-7
This can drive up Click costs
I think this only makes it more difficult and more expensive for the small business to compete grow and attract customers.
Because of our ideology of our accounts we have not seen a change for the positive with our partners.
We will continue to monitor the shake out of this change on our campaigns


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FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.