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Your granite countertop marketing plan should include some form of advertising/Marketing budget. Most small business will spend between 6-10% of sales. Your starting target budget should closer to 10% to establish a brand and representation in the market place.
Our goal is to get you to the 6% range within 3-6 months. We do this by starting out with a perceived value campaign to get the phones ringing and the sales process dialed in. During this time some very valuable information shakes out about your local competition, what perceived value strategy will work in your market and whether you have the correct infrastructure to deliver on your values.
Before the internet this process took months to years and a lot of money but today we can figure this out in a matter of weeks. We can adjust your infrastructure in real time to ensure you have the right people providing the right job functions and start monitoring your sales pipeline to project profit.
Once we have this knowledge we then can begin to scale up your sales to meet your full potential. We can tailor your message to maximize profits based on your desired infrastructure.
Product Pricing
Service Pricing
Internal Services
External vendors
Competitive advantages
Referral and Review Management
Reputation management

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FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.