FireUps Provides Local Paving Marketing & Advertising
for contractors! We have launched a pilot marketing program in Phoenix.

Let me tell you a little about the initial launch:

We put up a property with the call to action "Best Price Guarantee". We put 120 local paving customers on the website and 0 response. The website is simple with 4-5 page and photos of the clients work. Response from the marketing was 0 customer initiated response.

Relaunch Paving Website


Over $750,000 In Bids in 2 weeks!!!!!! - Results may vary.

I stated to the business owner that we need to engage the customer and provide them with information they are searching for. I created an instant paving estimator where google searchers would be able to take basic measurements and input them into the estimating tool and get back a ballpark estimate. The website was exactly the same except for the call to action changed to "instant paving Estimate" The next 120 local Paving customers has turned into 12 estimates and enabled our partner to bid out over $750,000 of commercial and residential paving work.

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About the author:

FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.