FireUps Provides Local Paving Marketing & Advertising
for contractors! We have launched a pilot marketing program in Phoenix.
Let me tell you a little about the initial launch:
We put up a property with the call to action "Best Price Guarantee". We put 120 local paving customers on the website and 0 response. The website is simple with 4-5 page and photos of the clients work. Response from the marketing was 0 customer initiated response.
Relaunch Paving Website
I stated to the business owner that we need to engage the customer and provide them with information they are searching for. I created an instant paving estimator where google searchers would be able to take basic measurements and input them into the estimating tool and get back a ballpark estimate. The website was exactly the same except for the call to action changed to "instant paving Estimate" The next 120 local Paving customers has turned into 12 estimates and enabled our partner to bid out over $750,000 of commercial and residential paving work.