Let's review the basics of the marketing your countertops Business
This is a list of many of the basic countertop marketing strategies that you should have in place for your countertop Shop. This is only the basics that you should have in place if you are in business today.
Branding
Print Materials:
Business Card
Yard Signs ( Optional)
Branded Vehicles (magnet, windows or Wraps)
Brochure (Optional)
Pens (Optional)
Online Countertop Marketing
Do you have a Countertop Website(s)
Has the content of your website been updated in the past 30 days?
Do you have a Google My Business Listing?
Do you have a Citation Account?
Do you have a Content Development Strategy?
Do you have any Associations and affiliations?
Do you rank on the first page for your City/Tow/county/State & the product/service you sell?
Do you what are high volume keywords are and purchase intent keywords are?
Do you know what voice search keywords are?
Do you how many visits to your website turn into a lead?
Do you review your campaign clicks for quality and competitors?
Do you notices service calls for competitors?
Competitive analysis
Do you track who you commonly are bidding projects against?
Do you monitor who ranks in your target area online?
Do you know your competitive advantage?
Social Media Presence
Do you have pages on various platforms?
Do you monitor these pages and respond to comments, questions and reviews?
Do you know how many impressions turn into a website visit/phone call and then how many of those turn into sales?
Review Marketing
Do you have any online reviews?
Do you monitor these reviews and respond to them?
Do you have have a process for responding to bad reviews?
Lead Management CRM
Do you track your leads/Appointments/Closes and Dead deals?
Do you have a follow up process with customers?
Do manage a calendar to track your schedule(s)?
Strategy
Do you have strategy for retails vs commercial?
Do you have pages on various platforms?
Are you giving out Quotes in email?
Do you know what your quote to close ratio is?
Do you know what your estimate to appointment ratio is?
If any of the above items are left unchecked then you may have some issues that need to be addressed. This list is based on our experience providing local countertop marketing services all over the US since 2008.
If you would like to address some of these open issues or areas that you may feel things are lacking please feel free to contact us.
877 877 1916
