Take Control of the entire process

Start a countertop business Phase #3

Fabrication - Additional employees are required - A facility to fabricate - equipment - Tools- Consumables - At this point you may be in a position to buy a business that is going out of business and secure much of what is needed for pennies on the dollar.
Lets keep you at the 80 jobs per month from phase #2 and show how we grow revenue from the current sales volume.
We will make some assumptions for this revenue model

  • The target sales price will be $40/SF all in
  • The average kitchen is 50 SF
  • Fabrication costs $8/sf
  • Employees Installation costs (Installers and reception)
  • Material costs start $8/sf

Hard costs are $16/SF leaving $24/SF for employees , profit and marketing

  • The average sales invoice is $2000
  • of this $800 went to pay for fab and material
  • leaving $1400 for employees, profit and marketing.

Example:  Your team has the potential to sell and manage 40 jobs per month.

  • Sales = $80,000
  • Subs & material = $31,000
  • Employees (tough to tie to /SF) = $24,500
  • Net revenue, employees & marketing = 24,500

Estimated marketing costs of 7% of sales ($5600) leaves you with a net profit of $24,500 per month. Not to shabby!

$960,000 in sales
Potential annual net: $294,800

-- from this you will have insurance, equipment, retail space, and additional potential costs based on how you plan your infrastructure.

Comments are closed

About the author:

FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.