Archives April 2013

Cabinet Marketing Program Business Plan Projection

Cabinet Marketing Program Outline:

We are in the business of driving the cabinet business. Below we have outline the base program to generate interest in your services. You can be an individual sales person, kitchen Shop, Or contractor to take advantage of this kitchen remodeling marketing program.

Kitchen Cabinet Remodeling Product

We have sourced a line of cabinets that are pre-manufactured that you can acquire starting at less than $1000 for 10 x 10. Design included. More information on the cabinet line can be found here: http://www.fireups.com/cabinetmarketing/

Instant Marketability

We have a property to market your business. This website will provide you with instant market penetration as well as best of breed applications to help convert the visit to a lead. This website can be found here for your review: http://www.fireups.com/cabinetmarketing/

Instant Cabinet Estimator

If you have an existing website and would like to boost conversions of your existing marketing efforts whether it being a website social media pages you can use the instant cabinet makeover to convert visitors to genuine leads for your business. Try it out here: http://www.cabinetestimator.com/

Kitchen Renovation Business plan

These details will provide you with the basics that you need to market your business. We have tracking software to ensure that you are meeting your ROI goals. Your responsibility will be to handle the leads appropriately. Set the expectations of your buying process. Ensure that you manage your internal process to meet your sales goals. We look for a 10%-20% closing ratio from lead to close. If this is attainable that ROI numbers should be very realistic.

Marketing Program outline.

Keyword Competition Monthly Searches ANNUAL
kitchen cabinets 0.99 823000 9876000
cabinets in kitchen 0.99 823000 9876000
kitchen and cabinets 0.99 823000 9876000
cabinets and kitchen 0.99 823000 9876000
cabinets kitchen 0.99 823000 9876000
kitchen cabinetry 1 550000 6600000
how to design a kitchen 0.85 368000 4416000
design for kitchen 0.85 368000 4416000
a kitchen design 0.85 368000 4416000
design a kitchen 0.85 368000 4416000
remodeling kitchen 0.83 201000 2412000
kitchen remodeling 0.83 201000 2412000
remodeling a kitchen 0.83 201000 2412000
remodel kitchen 0.85 201000 2412000
kitchen remodel 0.85 201000 2412000
kitchen islands 1 165000 1980000
kitchen designer 0.77 165000 1980000
designer kitchen 0.77 165000 1980000
wood cabinets 0.99 135000 1620000
wood cabinet 1 135000 1620000
kitchen pictures 0.62 110000 1320000
kitchen photos 0.63 110000 1320000
custom cabinets 0.79 90500 1086000
color for the kitchen 0.68 90500 1086000
color for kitchen 0.68 90500 1086000
cabinet makers 0.74 74000 888000
outdoor kitchens 1 74000 888000
kitchen renovations 0.84 74000 888000
home cabinets 0.95 60500 726000
kitchen cost 0.88 60500 726000
renovation kitchen 0.78 49500 594000
kitchen replacement 1 49500 594000
cheap kitchen 1 49500 594000
kitchen collection 0.72 40500 486000
kitchen cupboard 1 40500 486000
kitchens design 0.84 40500 486000
Potiential Impressions Nationally 0.867222222 9011500 108138000
Phoenix AZ Estimate Projections 0
Phoenix AZ Impression Share 1.50% 135173 1622070
CTR (With granite we see 2.44%) 2.00% 2703 32441.4
Lead Conversion rate 1.00% 135 1622.07
Closing Rate | Montly Sales 10.00% 14 162.207
Average Retail Sale $3,000.00 $40,551.75 $486,621.00
Profit Estimate 40.00% $16,220.70 $194,648.40
Ad Budget 6.00% $2,433.11 $29,197.26
NET/Month $13,787.60 $165,451.14
Please Contact Us if you have any questions

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Have you been toying with the idea of offering cabinets too? -Check this out!

We have found a source that has 20 pre manufactured cabinet styles at great prices.

Pitch to Customers
**********************
20 Select Cabinet lines Available
10x10 kitchens starting from $1599. 
Installation available but not included. Call Today!
********************
Make 25% on the cabinets
Make 50% on the installation and extras
And get the granite job too!

Shipping varies based on distance but is less than $350 coast to coast.

Grab a contractor for the installation and put 30% or more in your pocket.

They offer free design service
up to 30% Off - Volume discounts based purely on number of orders ever.

We have 2 clients that are currently looking into this option.
 I will keep you posted if we learn anything new.

For more info on the cabinet line Call direct:
(877) 735-4877 x1268
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KITCHEN CABINETS that are PRE ASSEMBLED & shipped directly to your warehouse/showroom

IN JUST 7-14 DAYS! 
  • Country Oak Classic
    Country Oak Classic Door
    Average 10'x10' Price: $1,192

  • Carolina Oak
    Carolina Oak Door
    Average 10'x10' Price: $1,199

  • Honey
    Honey Door
    Average 10'x10' Price: $1,548

  • Cherry Glaze
    Cherry Glaze Door
    Average 10'x10' Price: $1,548

  • Cinnamon Glaze
    Cinnamon Glaze Door
    Average 10'x10' Price: $1,548

  • Spice Maple
    Spice Maple Door
    Average 10'x10' Price: $1,624

  • Santa Fe
    Santa Fe Door
    Average 10'x10' Price: $1,766

  • Shakertown
    Shakertown Door
    Average 10'x10' Price: $1,766

  • Pepper Shaker
    Pepper Shaker Door
    Average 10'x10' Price: $1,854

  • Ice White Shaker
    Ice White Shaker Door
    Average 10'x10' Price: $1,854

  • Sienna Rope
    Sienna Rope Door
    Average 10'x10' Price: $1,905

  • Sandstone Rope
    Sandstone Rope Door
    Average 10'x10' Price: $1,905

  • New Yorker
    New Yorker Door
    Average 10'x10' Price: $1,905

  • Wave Hill
    Wave Hill Door
    Average 10'x10' Price: $1,905

  • Mocha Shaker
    Mocha Shaker Door
    Average 10'x10' Price: $1,905

  • Savannah
    Savannah Door
    Average 10'x10' Price: $1,905

  • Chestnut Pillow
    Chestnut Pillow Door
    Average 10'x10' Price: $2,190

  • Tribecca
    Tribecca Door
    Average 10'x10' Price: $2,707

  • Oasis
    Oasis Door
    Average 10'x10' Price: $2,707

  • Pacifica
    Pacifica Door
    Average 10'x10' Price: $2,842

For more info on the cabinet line Call direct:
(877) 735-4877 x1268
*************

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

23% of surveyed are planning a kitchen remodel

Now is a great time to be in the renovation space!
We help you market to this growing number of home renovators and can help you as fabricators tap into this revenue stream. We have provide services for granite countertop fabricators, cabinet companies and renovation specialists.
See details about the next 2 years projections below.

"In the next two years, 48% of homeowners surveyed are planning to remodel or build an addition.  Bathrooms and kitchens in particular remain the top priority projects among U.S. Houzzers, with 28% of respondents planning a bathroom remodel or addition, and 23% planning a kitchen remodel or addition in the next two years. Kitchens capture the lion’s share of renovation dollars, with four in every ten dollars spent on renovations going to kitchen remodels. Houzz users spent an average of $28,030 on kitchen remodels over the last five years, however spending varies widely at different budget levels. High-end kitchens renovations averaged $54,942, while mid-range kitchens came in at $22,390 and $7,133 was the average spend reported for a lower-budget kitchen. For bathrooms, the nationwide average was $11,566. Homeowners reported spending an average of $25,018 at the high-end, $10,422 for mid-range, and $2.896 on the low end of bathroom renovation projects."
sourece: http://www.kbis365.com/houzz-survey-finds-kitchens-capturing-the-lions-share-of-planned-renovation-dollars/

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Granite Makeover Branding Your Rig

Please send us your current use of our brand in market.

We are aware that a number of you are using our brand on shirts and signage. Please be sure to send us a photo of this once complete as well as please contact us prior to ensure that you have the proper materials.

We like to share the various implementations as well as like to keep track of its usage. If you plan to use our brand in your market please be sure to clear with us prior as we would like to provide the proper materials as well as provide you with support.

Thank you!

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Inventory exchange Remnant Stones List Inventory increase sales.

Announcing the Inventory Exchange



:

This is a free service to list your inventory. You only need to list your details once and you will be connected to local fabricators that may be looking for your remnant material as well as the public. Simply list your typical stones

Benefits

  • No Inventory Required
  • Free to use
  • Receive notifications of sales opportunities
  • You will be listed and linked to from our fabricator directories
  • Only receive requests from the products you offer

Stone Inventory Exchange™

Stone Inventory ExchangeLocate local companies that have what you are looking for. The Stone inventory exchange is a free service where vendors may list for sale and exchange materials, view current "for sale Stone inventory" or post what you are looking for and we will contact local vendors that may have your need in inventory. learn more
The exchange, or the ability to post a need is reserved for vendors to notify each other of a need.
Join the exchange (it's Free!) Login

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

We have launched 6 more markets with our website service.

We have launched 6 more markets with our website service. 

If you are looking to tap into a specific market we have powerful website sand brands to help you do just that.

We have launched:
http://columbusoh.granite-countertops.us/
http://cincinnatioh.granite-countertops.us/
http://birminghamal.granite-countertops.us/
http://portlandor.granite-countertops.us/
http://miamibroward.granite-countertops.us/
http://nipomoca.granite-countertops.us/

These websites are designed to rank well in search for specific local keyword combinations. These websites will drive targeted traffic and have all of our best of breed applications incorporated.

These websites 30+ pages are worth over $2500 for the website alone and from a SEO perspective these results would cost over $500/month with PPC campaigns.

You can have a website like this for only $149/month.
This website comes with our lead management system and 1 tracking phone number.

Add to that our Local marketing package to target 5 additional specific locations for only $149/month.

Call 877 877 1916 
form more details

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877