Category remodeling Marketing

2019 Remodeling slow down... are you affected?

After years of feverish remodeling activity, Americans are starting to cool on home improvement projects.

The annual gain in homeowner spending on home improvements and repairs is expected to drop from 6.3% during the current quarter to less than 1% by the second quarter of next year, according to the Leading Indicator for Remodeling Activity from the Joint Center for Housing Studies of Harvard University.

Others, however, argue that the slowdown in remodeling is already upon us. Smaller remodeling companies have been particularly hard hit by this trend, said Robert Dietz, chief economist for the National Association of Home Builders.

“We’ve been noticing in the data this year that the remodeling market has been cooling,” Dietz said. “The market is cooling among some of the smaller remodelers. If you talk to the larger ones, they’re busy.”

The National Association of Home Builders latest quarterly Remodeling Market Index came in at 55, up one point from the previous quarter but down three points year over year. Figures above 50 in this index indicate that more remodelers are reporting market activity as having been higher rather than lower compared with the previous quarter.

Why Americans are cooling on home improvement projects

Chris Herbert, managing director of the Joint Center for Housing Studies, attributed the slowdown to a confluence of factors. “Declining home sales and homebuilding activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth over the coming year,” he said in the report.

Though existing-home sales rebounded in May, sales activity has been much slower so far in 2019 as inventory has remained low. Home remodeling activity is strongly associated with home sales — sellers will seek to renovate ahead of listing their home, while buyers will make changes to a property so it better suits their taste and needs.

Another factor: home price appreciation has slowed and isn’t outpacing income growth like it once did in some markets. When home prices were rising faster than wages, “home owners felt wealthier and were more likely to reinvest in their homes,” Dietz said.

The bottom has not fallen out of the remodeling market, however. The decline in interest rates throughout 2019 thus far could provide an opening for home buyers. If that sparks more demand for homes, then home prices could continue growing at a healthy pace.

Plus, other longer-term trends are beneficial for the remodeling industry. Environmentally-conscious consumers continue to seek out energy efficiency-related improvements, while baby boomers continue to invest in changes to their homes that will enable them to age in place.

“The fundamental drivers of the market are still there,” Dietz said.


Many of my partners for the most part are well insulated from this but we have to prepare for some changes. Its time to look at what we are doing and develop strategies to further keep you insulated from what the rest of the market will feel. We keep the customers coming to you!

Cabinet Marketing Program Business Plan Projection

Cabinet Marketing Program Outline:

We are in the business of driving the cabinet business. Below we have outline the base program to generate interest in your services. You can be an individual sales person, kitchen Shop, Or contractor to take advantage of this kitchen remodeling marketing program.

Kitchen Cabinet Remodeling Product

We have sourced a line of cabinets that are pre-manufactured that you can acquire starting at less than $1000 for 10 x 10. Design included. More information on the cabinet line can be found here:

Instant Marketability

We have a property to market your business. This website will provide you with instant market penetration as well as best of breed applications to help convert the visit to a lead. This website can be found here for your review:

Instant Cabinet Estimator

If you have an existing website and would like to boost conversions of your existing marketing efforts whether it being a website social media pages you can use the instant cabinet makeover to convert visitors to genuine leads for your business. Try it out here:

Kitchen Renovation Business plan

These details will provide you with the basics that you need to market your business. We have tracking software to ensure that you are meeting your ROI goals. Your responsibility will be to handle the leads appropriately. Set the expectations of your buying process. Ensure that you manage your internal process to meet your sales goals. We look for a 10%-20% closing ratio from lead to close. If this is attainable that ROI numbers should be very realistic.

Marketing Program outline.

Keyword Competition Monthly Searches ANNUAL
kitchen cabinets 0.99 823000 9876000
cabinets in kitchen 0.99 823000 9876000
kitchen and cabinets 0.99 823000 9876000
cabinets and kitchen 0.99 823000 9876000
cabinets kitchen 0.99 823000 9876000
kitchen cabinetry 1 550000 6600000
how to design a kitchen 0.85 368000 4416000
design for kitchen 0.85 368000 4416000
a kitchen design 0.85 368000 4416000
design a kitchen 0.85 368000 4416000
remodeling kitchen 0.83 201000 2412000
kitchen remodeling 0.83 201000 2412000
remodeling a kitchen 0.83 201000 2412000
remodel kitchen 0.85 201000 2412000
kitchen remodel 0.85 201000 2412000
kitchen islands 1 165000 1980000
kitchen designer 0.77 165000 1980000
designer kitchen 0.77 165000 1980000
wood cabinets 0.99 135000 1620000
wood cabinet 1 135000 1620000
kitchen pictures 0.62 110000 1320000
kitchen photos 0.63 110000 1320000
custom cabinets 0.79 90500 1086000
color for the kitchen 0.68 90500 1086000
color for kitchen 0.68 90500 1086000
cabinet makers 0.74 74000 888000
outdoor kitchens 1 74000 888000
kitchen renovations 0.84 74000 888000
home cabinets 0.95 60500 726000
kitchen cost 0.88 60500 726000
renovation kitchen 0.78 49500 594000
kitchen replacement 1 49500 594000
cheap kitchen 1 49500 594000
kitchen collection 0.72 40500 486000
kitchen cupboard 1 40500 486000
kitchens design 0.84 40500 486000
Potiential Impressions Nationally 0.867222222 9011500 108138000
Phoenix AZ Estimate Projections 0
Phoenix AZ Impression Share 1.50% 135173 1622070
CTR (With granite we see 2.44%) 2.00% 2703 32441.4
Lead Conversion rate 1.00% 135 1622.07
Closing Rate | Montly Sales 10.00% 14 162.207
Average Retail Sale $3,000.00 $40,551.75 $486,621.00
Profit Estimate 40.00% $16,220.70 $194,648.40
Ad Budget 6.00% $2,433.11 $29,197.26
NET/Month $13,787.60 $165,451.14
Please Contact Us if you have any questions

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877