Category local granite advertising

2019 Remodeling slow down... are you affected?

After years of feverish remodeling activity, Americans are starting to cool on home improvement projects.

The annual gain in homeowner spending on home improvements and repairs is expected to drop from 6.3% during the current quarter to less than 1% by the second quarter of next year, according to the Leading Indicator for Remodeling Activity from the Joint Center for Housing Studies of Harvard University.

Others, however, argue that the slowdown in remodeling is already upon us. Smaller remodeling companies have been particularly hard hit by this trend, said Robert Dietz, chief economist for the National Association of Home Builders.

“We’ve been noticing in the data this year that the remodeling market has been cooling,” Dietz said. “The market is cooling among some of the smaller remodelers. If you talk to the larger ones, they’re busy.”

The National Association of Home Builders latest quarterly Remodeling Market Index came in at 55, up one point from the previous quarter but down three points year over year. Figures above 50 in this index indicate that more remodelers are reporting market activity as having been higher rather than lower compared with the previous quarter.

Why Americans are cooling on home improvement projects

Chris Herbert, managing director of the Joint Center for Housing Studies, attributed the slowdown to a confluence of factors. “Declining home sales and homebuilding activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth over the coming year,” he said in the report.

Though existing-home sales rebounded in May, sales activity has been much slower so far in 2019 as inventory has remained low. Home remodeling activity is strongly associated with home sales — sellers will seek to renovate ahead of listing their home, while buyers will make changes to a property so it better suits their taste and needs.

Another factor: home price appreciation has slowed and isn’t outpacing income growth like it once did in some markets. When home prices were rising faster than wages, “home owners felt wealthier and were more likely to reinvest in their homes,” Dietz said.

The bottom has not fallen out of the remodeling market, however. The decline in interest rates throughout 2019 thus far could provide an opening for home buyers. If that sparks more demand for homes, then home prices could continue growing at a healthy pace.

Plus, other longer-term trends are beneficial for the remodeling industry. Environmentally-conscious consumers continue to seek out energy efficiency-related improvements, while baby boomers continue to invest in changes to their homes that will enable them to age in place.

“The fundamental drivers of the market are still there,” Dietz said.

source: https://www.marketwatch.com/story/home-remodeling-spending-expected-to-slow-over-the-next-year-2019-07-22

Many of my partners for the most part are well insulated from this but we have to prepare for some changes. Its time to look at what we are doing and develop strategies to further keep you insulated from what the rest of the market will feel. We keep the customers coming to you!

10 Steps to Marketing Your Business - it's all about numbers!

Marketing your granite business is not hard. We use a very simple process and we let the new flow of customers to your business tell us exactly what to do!

I am going to lay the process out for you here:

  1. Find out what your competitive advantage is in your local market.
  2. Develop a website that illustrates these advantages and perceived value.
    1.  (We have a template for this)
  3. Test promotions for driving visits to the website.
  4. Monitor click to lead ratio and website visitor stats.
  5. Monitor lead to estimate ratio.
  6. Monitor estimate to close ratio.
  7. Now you know your closing ratio to ad cost.
  8. Review your revenue to ad costs.
  9. We then help you to adjust promotions and internal process to reach target closing ratio.
  10. Scale up budget to desired sales volume.
Repeat this process each time you are not hitting your target ad costs/sale

This process may be applied to any business, large or small. This process can monitor any advertising type. It's all about having the right tools to track and monitor your effectiveness. 

Simple!

This is exactly the process we use to grow all of our clients. The only way to fail with this is to not look at the numbers. Numbers don't lie!

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

We have launched a new Granite Countertop Video Network.

We have launched a new Granite Countertop Video Network.

http://granitecountertops.tv/?s=Richmond

If you have done any videos and posted them to websites like youtube or if you would like to have a video produced to represent your company contact us and we can get you up on our network.

Video marketing is one of the most powerful ways to market your brand on the internet. With this powerful domain you could be on top of the search engines with your video in no time.

Contact us for a Free consultation.

www.fireups.com - 877 877 1916

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

READ THIS FIRST - Local Granite Marketing - Tell me how this works

Local Granite Marketing - Tell me how this works

This link below will detail for you how our program works.

http://www.fireups.com/downloads/FireUps-Local-Granite-Marketing.pdf

This link below will show you some of our placement results

http://www.fireups.com/downloads/FireUps-SEM-SEO-Results.pdf

Sign Up HERE
Ready For more Business tomorrow?

Complete the registration form so that we may evaluate the opportunity and provide you with options for our various programs. Restrictions apply contact us for details. 877-877-1916 

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877

Granite Countertops Lead marketing program


Our Exclusive Granite Countertops Lead marketing programs:

Local Granite Advertising Marketing Programs 
Local Granite Advertising Marketing Programs

Our marketing program is designed to take you from wholesale to retail to fill voids from recession woos or contractors going out of business. Let us help you take the reins of your business and add a new channel of business that you are in control of. That you can count on. The power of internet marketing can drive new business to your store if you have the capacity to do 10, 20, or 30 or more countertops per month. We can help you to create greater perceived value in the market place. we can help you to navigate this complex online marketing world and setup your business for success. we understand the internet counter top buyer and we have built tools to help you capitalize on this situation and to grow your business by being in the right place at the right time with the right offer and the right system to support your sales goals in your local market.

How many more sales do you want this month?

call 877 877 1916 or visit www.FireUps.com

Example Implementation:

STEP 1 
Free trial (kick the tires) 10 leads : goal to sell 1 top



STEP 2

Lead based $25/exclusive lead : goal sell 1 in 6 leads = Cost per sale $150 Sample promotion 1/2 off undermount sink = $150 in additional profit – you advertising cost just vanished. Projected lead cap of $600 = 3-5 potential sales


Step 3
Budget based = Goal of 10 sales in 30 days at a projected cost per install of $150 = $1500 (includes market exclusivity)

Advertising Budget Strategy:
Your budget value really comes down to our ability to put the greatest perceived value in market and your ability to close. Both factors we work together to achieve the greatest result. With the right offers and a good closing ratio an aggressive 15% Advertising budget could be achieved to start to capture market share and then we could dial it in to well under 10% as we add organic SEO efforts, Local Directory Listings, and build your brand in the local market.
End goal is to have you at capacity and booking out work 3-4 weeks in advance at a 6-8% ad cost.

Contact Us for details: Local Granite Marketing

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps® TODAY! 603 617 3877