We are constantly monitoring the trends in the countertop market and in this case Countertops Search Volume.

This report is very interesting in that it shows us the most search materials for countertop in the US for the past 10 years.

Here you will see that countertops is leading .. this number is inclusive of all the other countertop searches as this report is based on key words used in search requests.
Clearly granite countertops are the most often searched for material in the US and has been for the past 10 years. Quartz is on an interesting track that we should all take notice but it still is only 1/3 of the searches for granite countertops. In this report we also illustrate marble and concrete searches as well. Clearly focus on granite is important but we should now take notice of quartz as the up an coming alternative material.
Unless the price of quartz comes down granite will remain the leading material and in my opinion does not have the qualities to knock natural granite from its 10 year rein as the champ when it comes to countertops.

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FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.