We are constantly monitoring the trends in the countertop market and in this case Countertops Search Volume.
This report is very interesting in that it shows us the most search materials for countertop in the US for the past 10 years.
Here you will see that countertops is leading .. this number is inclusive of all the other countertop searches as this report is based on key words used in search requests.
Clearly granite countertops are the most often searched for material in the US and has been for the past 10 years. Quartz is on an interesting track that we should all take notice but it still is only 1/3 of the searches for granite countertops. In this report we also illustrate marble and concrete searches as well. Clearly focus on granite is important but we should now take notice of quartz as the up an coming alternative material.
Unless the price of quartz comes down granite will remain the leading material and in my opinion does not have the qualities to knock natural granite from its 10 year rein as the champ when it comes to countertops.