New custom countertops business to the area, Owner up from Florida and looking to establish business in the area. It's 2008 and the housing market crashed.

I was skeptical to say the least, that custom countertops would be marketable on the internet. Pre 2008 custom countertops in granite was purchase through a kitchen shop and reserved for the rich.  Little Did I know that everything was in the process of changing.

Demand from the kitchen shops and builders virtually disappeared. If you were going to survive you needed to drive direct to consumer. New construction was drying up but all the people that were putting money into the stock market would be transitioning that money to tangibles like kitchen and bathroom upgrades.

Buying direct from the manufacturer would prove to be very beneficial as this was cutting 30% off the costs to the consumer.

As the consumer stopped putting money into the market they put money into tangible assets such as the home.

This is what triggered the creation of FireUps as a service to the custom countertop fabricator looking to sell direct to the public. With representation many markets throughout the US we are looking to partner with custom stone fabricators to increase exposure and grow the direct to consumer custom countertop market.



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FireUps Countertop Marketing

Countertop Marketing and advertising services for custom countertop fabricators throughout the US and Canada. FireUps provide turn-key solutions for driving more customer's in your local market. Leverage our expertise and infrastructure we have built since 2008. Countertop Application, Lead Management, Order Management, Countertop SEO, SEM PPC and more. Partner with us and grow your custom stone shop. Our founder Paul Gallagher built this service from the ground up. Prior to 2008 the market for direct to consumer specialty countertops was small. Most customers would go to a kitchen design store for such a need. Combine the housing bubble bursting with new construction slowing and this created demand for direct to consumer custom countertop market. Fast forward to 2021 and demand skyrockets again due to so much money in the market and no where to go. That brings us to today; Inflated home values and high interest rates is putting pressure on the consumer to upgrade existing rather than "moving up". Throughout these years we have been marketing all over the US and tracking the trends from market to market. We work with our customers to track demand and sales volume to position the countertop fabrication shop for success.