For the service industry specifically retail custom countertops the holiday spending season is upon us.
Retail Renovation budgets are typically re allocated to toys, gifts and travel. This simply means that the reduction in “Buyers” Increases the competition for that business. Activities are now more indoors and possible disruption in the kitchen with renovations are less likely.
So how do we ensure that we are prepared.
September and October are typically good months to start to build up your traffic/Leads to the website to prepare for the slowdown from November 15th through jan 5th. Build out your book of business a week or more from your current install schedule. Increase your exposure to the current in market customer base. Change perceived value offers to show increased incentives for customers to go with you.
The upcoming slowdown is simply a factor or the average retail consumers expendable income is more focused on holiday spending and not renovations. This does not mean that no work is available is simply means it’s a bit more competitive to capture the available jobs.
By preparing for this we can keep the saws spinning and the cash flowing.
If you want to make any budget/offer changes to build out your schedule soon is the right time to do that.
If you would like to discuss strategy give me a ring at your convenience 877 877 1916