Category Granite Counter top colors

2020 Countertop Marketing Strategy

With the recent events the way we operate our businesses will change. I have a platform that helps us track and react to market changes in real time. Grow your business even in a pandemic.

Here at a high level I will show you how I grow your business Right now.

Direct Response Marketing and Tracking is the key to success and how to know exactly what to do. 

  1. I create a micro website for your business. this website is designed to sell custom countertops to the retail customer.
  2. I then buy highly targeted , High purchase intent traffic from search engines
  3. I track response to ad copy for inclusion in the results to exceed guidelines
  4. I track website performance to manage audience
  5. I track lead conversion via call, text, or website form
  6. You track engagement with customer and lead conversion to sale.

No changes to your current website!

Results start in 2 days or less. Tracking Conversion and seeing ROI in less than 7 days

What this tell us is full circle exactly how the market is responding to our message and exactly what our customer acquisition costs are.

With this data we grow your business and define and refine your message.

We specialize in custom countertop Marketing of Quartz granite marble quartzite and more.
Since 2009 we have grown to more that 20,000,000 per year in retail custom countertop sales.

Ready to get to work?
Call 877 877 1916 or complete our form and we can start the market evaluation...
JOIN US TODAY

 

New Color Capture Application

We have developed a new Lead Capture application.

This is mobile friendly, Associates to your specific colors and is designed to grab in market consumers with an easy to use application for the ever increasing mobile audience.

Demo the application here. 

On the fly adjust the presentation colors and swatch sizes with link variables. With your registration you can provide a list of materials to be added.
The tool collects basic project details, project type and basic time frame concerns.
Once the user has completed the basic project outline they are presented with a registration form. these details are the emailed to you in real time.

Free Granite Online Marketing

How can i market my granite company online for Free?

10 lead Free trial = $500 + Profit - $499 Setup Fee + 30 days worth of new leads up to target cap + New Profit - 30 days Lead Fees = NO MONEY OUT OF POCKET!!!!!!!!!!!!!

Detailed:
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10 LEAD FREE TRIAL...
This free trial is designed to generate one sale. From that one sale you will have $500 + profit that you did not have prior. This is a great way for us to figure out who good customers are for our system. We look for fabricators that a willing to listen and are ready to make a difference for their business. We know how to market in this economy and if you have the ability to sell your services we will have a excellent base to build our business on. If you do not sell any of the first 10 leads we send you then you are not the right partner for us.

LEAD BASED SERVICE...
With your new $500 in profit you are going to invest this money in the setup fee to customize the granitemakeover.com website in your local market to reflect your business. You instantly get to take advantage of all the tools that we have to offer. The Virtual Kitchen Designer, Instant Countertop Estimator, the granite Colors selector and more. Our website is designed to manage the granite customer and help move them through the buying process. When this happens they move to the next step in the process with your contact information. Your new business will be based on per lead generated up to a cap that we set together to manage your budget.

BUDGET BASED SERVICE...
When you are ready to get serious and this typically happens within 2-3 months we can then move you into an exclusive territory which is based on a minimum budget and a target geographic area. With that minimum budget you become our exclusive partner in that market and we work together to pull your target share of business from that market. We work on ROI and focus your ad dollars on generating new business. We put a plan together with you that will sustain you and put your business on the virtual map.

Are you ready?
your trial can start as early as tomorrow. CLICK HERE - GRANITE MARKETING SYSTEM

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!
FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,
partner with FireUps®


call TODAY! 877 877 1916

The Granite Game is Changing

I hear it all the time, people complaining about business being slow. The world is changing. The way people shop is changing. the way customers research products is changing, the economy is changing...

You can either change with it or go out of business. We at fireUps focus on specific niche industries but the customer is the same. To go after the internet marketing customer, you have to get out in front of the customer with your best price first. Then attack them with value and a website that clearly focuses on what the consumer is looking for. You need to understand what the values of the customer is and where that customer is in the buying cycle.

In the Granite Countertop Marketing space the online customer has a quote in hand.. They don't like the price they in hand and are looking for options. That's where I attack. Can you beat the price? Can you beat the install time line. can you put together a better service? All are potential competitive advantages.

If you can take that person that has a quote in hand and get them on the phone you have the power to get your shop humming again.

You need to track where your business is coming from so that you can justify the advertising spend to get in front of the customer.

Just the other day I was talking to one of my clients and it had been 3 months since he had a customer respond to the newspaper ad that had been running for 2 years prior and that person said that it took 6 months of seeing the ad for them to finally make the call. This is not the case with the internet customer because they are searching you out. You just have to be their and have the right tools in place to capitalize.

How To Advertise Local Online The right way...

Set A Budget: Set the amount of money you will invest in advertising over a 3 month period

Set A Goal: For this Budget, What is your expected return on your investment or how many sales?

Team Up with a vendor that can provide you with:

  • Local online Marketing/Advertising service: They will setup campaigns on website that people commonly visit, build creative that people will respond to, and monitor performance of the campaign to ensure that you will be positioned for success
  • Call Tracking: they will provide you with call tracking, to track all of the calls from your website as well as from all other advertising sources - let's learn where your business is really comming from.
  • Lead Tracking: You will be provided with an interface to see all your leads in real-time to see activity and progress. You will also use this data to monitor your ROI. If you are getting leads but no sales then something is not right. The true measure of success is the amount of new business on the books, not fancy reports and spread sheets.
  • CRM: (Customer Relationship Management) most small businesses are on a paper based system and that's OK but when you have access to a system that can tell you everything at a moments notice from anywhere you have internet access... now you are in control of your business.

Once the system is in place you are in control of your business with your advertising budget. You can grow and manage your company as you see fit. This is a very powerful position to be in and can put you in the drivers seat again and get you back to doing what you love. Building a superior product at a good price with comfortable margins.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Google just changed the game for Local Search

Google changed how they show local search results. By putting in your area of service and state
name the first page of Google is now transformed into Google places market place. Now all that organic search marketing you've been working on just took a back seat.


If you are not on the first page for the map section for the granite countertops market we can help. We have the ability not not only boost your local listing but we can drive new business to your store in just a few short days.

Our approach is different in that we take a holistic approach to your online marketing efforts. we track the overall effectiveness of the campaign and we ensure through communication with your team that we drive results.

contact us today for a free consultation. www.fireups.com 603-617-3877